Printing EDDM postcards and mailing them through Every Door Direct Mail (EDDM) is an accessible way to expand your business's reach affordably. The process begins with creating a high-quality postcard design tailored to capture audience attention. EDDM postcards are known for their versatility, as they allow for creative styles, vivid imagery, and relevant offers that stand out in the recipients' hands.
To start, make sure your design follows USPS EDDM requirements. For instance, standard sizes for EDDM postcards typically range between 6.5" x 9" and 12" x 15", as these sizes qualify for the program's cost-effective mailing rates. Once your design is finalized, find a reliable printer experienced in EDDM postcard printing to ensure your materials meet the necessary quality standards and specifications.
After your postcards are ready, the next step is preparing your mail bundle. Use USPS's online Every Door Direct Mail tool to map local routes, select neighborhoods, and calculate shipping costs. Complete Form 3587, provided by USPS, and bundle your postcards according to the chosen routes. Then, simply drop off your mailing bundles at the nearest USPS-approved location for delivery. By carefully following these steps, you can create a seamless EDDM campaign that markets your business effectively.
