Every Door Direct Mail (EDDM) is a service provided by the United States Postal Service (USPS) that allows businesses to send postcards, flyers, or other printed marketing materials to targeted geographic areas without the need for a specific mailing list. This cost-effective solution is ideal for small businesses, nonprofits, and organizations looking to reach potential customers within local neighborhoods.
With EDDM direct mail by USPS, businesses can focus on saturating an entire area by selecting specific carrier routes instead of individual addresses, making it a valuable tool for generating local awareness. This system provides businesses with a unique opportunity to create highly localized campaigns for promoting sales, events, or services, all while saving time and money on mailing preparation.
USPS has also simplified the process by providing step-by-step tools to help create an effective campaign, from route selection to submitting your mail for delivery. EDDM postcards are one of the most popular formats used as they are affordable, visually engaging, and directly placed into the hands of recipients. By leveraging EDDM, businesses can ensure their advertising materials are distributed across entire communities, creating a blanket marketing approach that is hard to miss.
