Every Door Direct Mail (EDDM) postcard printing is an innovative and straightforward marketing solution that allows businesses to reach their ideal audience with precision and affordability. Offered by BlockbusterPrint.com, EDDM postcard printing provides an opportunity for businesses to blanket entire neighborhoods with their promotional materials, ensuring that your message reaches potential customers at their doorstep. Designed to drive engagement and spark interest, EDDM postcard printing has become a go-to strategy for businesses across a variety of industries.
What is EDDM Postcard Printing For?
EDDM postcard printing is designed to help businesses directly connect with potential clients in their local area and beyond. It works by utilizing the United States Postal Service's (USPS) Every Door Direct Mail program to distribute postcards to targeted postal routes. Unlike other marketing methods, EDDM eliminates the need for a mailing list or specific recipient addresses, leveraging the idea that every household in a selected area could benefit from your services or products. This streamlined approach is perfect for businesses that want to focus on a specific geographic region, allowing you to target new customers effectively with minimal effort.
The goal of EDDM postcards is simple yet impactful—to place your brand directly in the hands of potential customers in the comfort of their own homes. Whether you're advertising a grand opening, promoting seasonal offers, or introducing a new service, EDDM postcards ensure your message is seen without the distractions of digital screens or the hustle of online advertisements. By focusing on physical, tangible marketing via postcards, businesses can create a more personal and lasting connection with their audience.
How Does the Optional EDDM Mailing Service Work?
BlockbusterPrint.com makes the process of utilizing EDDM mailing services incredibly easy and efficient. Once your postcards are professionally designed and printed, you have the option to choose the EDDM mailing service, which takes care of the distribution process entirely.
The optional EDDM mailing service works like this:
- Select Your Target Area - Choose the specific postal routes where you want your postcards distributed. Whether you're targeting a local neighborhood, a citywide audience, or certain demographics within a region, BlockbusterPrint.com provides tools to help you identify the best postal routes for your campaign.
- Postcard Distribution - Once your materials are ready, BlockbusterPrint.com handles all the logistics, including bundling your postcards according to USPS requirements and delivering them to the designated postal offices. This streamlined approach removes the burden of sorting or preparing the postcards yourself.
- Reach Every Door - The postcards are delivered by USPS carriers to every mailbox along the routes you've selected, ensuring maximum visibility and penetration in your target area. From families to single professionals, your postcards will reach everyone, creating opportunities for profitable engagement.
This hands-off service allows businesses to focus on other priorities while ensuring their marketing materials are distributed accurately and efficiently. EDDM postcards give you the advantage of full control over your audience while eliminating the high time or resource investments often associated with traditional direct mailing campaigns.
Why is EDDM the Most Affordable and Effective Marketing Strategy?
When compared to more expensive advertising channels, such as social media ads, search engine marketing, or TV and radio spots, EDDM mailing truly stands out. Online advertising can be costly and requires ongoing management to maintain visibility. Additionally, digital ads are often viewed during chaotic scrolling sessions, where users may skim past them entirely. Clients are inundated with overwhelming content online, making it harder for your business to capture their attention.
EDDM postcard marketing flips this narrative by being both cost-effective and impactful. At just 30-40 cents per postcard, EDDM is the most affordable way to market your business directly to potential customers. This low cost includes the postcard printing and delivery, giving you the most value for every dollar spent on your marketing efforts.
What makes EDDM postcards more effective is their tactile nature and strategic placement. A postcard is a physical item that recipients can hold, read, and act upon without the distractions of an online environment. Whether it's placed on a kitchen counter or attached to a refrigerator, the visibility and permanence of a well-designed EDDM postcard far outweigh the fleeting presence of a digital ad. What's even more powerful is the ability to target the same households multiple times. Repetition fosters familiarity, and familiarity builds trust—one of the key driving forces behind customer conversions.
Who Benefits From EDDM Postcard Marketing?
EDDM postcard printing and mailing are invaluable tools for businesses across industries. Here are just a few examples of who can use EDDM to grow their customer base and increase profits:
- Realtors can showcase new listings, promote open houses, or reach prospective buyers and sellers.
- Restaurants can distribute menus, announce grand openings, or highlight seasonal promotions to attract diners.
- Lawyers and Attorneys can reach new clients by promoting their legal services in local communities.
- Healthcare Companies such as clinics and specialists can inform residents about their services, from family medicine to specialty care.
- Spas and Wellness Centers can advertise relaxing treatments, discounts, or membership programs.
- Medical Professionals, including doctors, dentists, dermatologists, and cosmetic surgeons, can introduce their practices to local neighborhoods or promote timely healthcare reminders to established patients.
Whether your goal is to drive immediate traffic, build brand recognition, or nurture long-term customer relationships, EDDM postcards provide a simple yet powerful framework for success.
Why Repetition is Key in EDDM Marketing
One of the most significant advantages of EDDM marketing is its ability to deliver consistent messages to the same households over time. Marketing studies show that customers rarely act on an initial advertisement. It often takes several exposures to your brand before they feel confident enough to make a purchase or inquire about your services. With EDDM postcards, you can design campaigns that target the same audience multiple times, keeping your business top-of-mind.
This sustained presence not only increases the likelihood of customer engagement but also reinforces the idea that your business is trustworthy, reliable, and part of the community. And because EDDM is so affordable, repeat campaigns can be executed without straining your marketing budget—a luxury that other advertising outlets typically cannot match.
The Takeaway
If you're looking for the most cost-effective, personable, and targeted advertising strategy, EDDM postcard printing and mailing services offered by BlockbusterPrint.com are the answers. By delivering eye-catching marketing directly into the hands of your audience in the peace of their own homes, you bypass the chaos of digital noise and foster meaningful connections. At an average cost of 30-40 cents per person, EDDM allows you to scale your business outreach while saving money, time, and effort.
Local businesses such as realtors, restaurants, healthcare providers, and wellness centers are already using EDDM postcards to grow their market share and increase profits. Now it's your turn. Take advantage of this affordable and effective marketing solution to get your business in front of the right people and watch your client base—and your profits—grow.
