Everything You Need to Know About EDDM Sizes and USPS Requirements

Every Door Direct Mail, or EDDM, is a fantastic marketing tool for businesses of all sizes. Whether you run a cozy bakery or a bustling local gym, this USPS service lets you get your postcards into the hands of potential customers – no mailing list required! But what are the EDDM sizes you need to work with? What are the USPS’s rules for sending out these eye-catching postcards? Grab your coffee and your marketing hat; we’re about to break it all down – with a touch of humor to keep things lively.

1. What Is EDDM, and Why Is It a Game-Changer?

EDDM is a cost-effective mailing solution provided by the USPS that enables businesses to saturate specific neighborhoods with mailers at a low cost. It skips the need for traditional mailing lists and connects you directly to your local community. Here's why it's a game-changer:

No mailing list? No problem.
USPS does the heavy lifting for you (literally!).
Allows you to focus on local marketing strategies.

Plus, there’s something truly satisfying about knowing your postcard could be the thing that gets a family to stop by your shop – maybe even for a life-changing donut. (Yes, donuts can be life-changing.)

2. Acceptable EDDM Sizes – USPS Rules for Your Postcards

The USPS is serious about its EDDM size requirements, and you should be, too. Pick the wrong size, and your mailers won't see the light of your neighbors' mailboxes. Here are the acceptable dimensions:

Minimum size: 6.125 inches x 10.5 inches or larger than the standard #10 envelope.
Maximum size: No bigger than 12 inches x 15 inches.
Must be rectangular (sorry, circular postcards – not today).
Thickness matters! Postcards must fall between 0.007 inches and 0.75 inches.

Pro tip from us to you: Bigger is better. Large-format postcards often attract more attention from your recipients because they don’t just blend in with regular mail.

3. What You Must Include on Your EDDM Postcard

Crafting the design for your EDDM postcards takes more than just picking out pretty colors. The USPS has a few critical requirements you’ll need to incorporate, or your campaign might get rejected. Here's what you’ll need to check off:

Indicia placement: Your postcard must have a USPS-approved EDDM Retail Indicia on the front (upper right-hand corner).
Your postcard should clearly state “Postal Customer” or “Retail Customer” in the recipient field.

Designing with these specifications creates a seamless process when handing your mailers to the USPS for distribution.

4. USPS EDDM Requirements – The Rules of the Road

Aside from postcard size and design, there are other USPS EDDM requirements to keep in mind. Here's what they are and how they keep the process smooth:

Bundling postcards in stacks of 50-100 pieces with a facing slip on top.
Dropping off your mailers at the appropriate USPS locations, with paperwork included.
Maximum number of mail pieces per day? 5,000 per ZIP code.
Postcards must weigh less than 3.3 ounces each to qualify.

Stick to these rules, and your postcards will set sail into the mailboxes of your neighbors without any hiccups. Violate them, and you may have…well, an awkward trip back to the drawing board.

5. What Are the Benefits of Using EDDM for Your Business?

Why should you bother with EDDM postcards instead of sticking to good old-fashioned digital ads? The benefits speak for themselves:

Cost-effective postage compared to traditional mailing campaigns.
No extra work involved in gathering and maintaining mailing lists.
Targeted local marketing designed to reel in neighborhood customers.
Tangible. Everyone loves something they can hold in their hands, especially when it’s shiny and well-designed.

When’s the last time people got excited about a pop-up ad? Postcards? Now that’s tactile magic.

6. BlockbusterPrint.com – Your One-Stop Solution for EDDM Postcards

Feeling a little overwhelmed with all the details? Don't worry – you’ve got us in your corner. At BlockbusterPrint.com, we’re experts in both printing AND handling full-service mailing for your EDDM postcards. Here’s why we’re the go-to choice for businesses nationwide:

We print in all EDDM sizes, so no matter your vision, we’ve got you.
Our design team ensures your postcards meet USPS specifications without sacrificing pizzazz.
Hate paperwork? You’re not alone. We’ll bundle, stamp, label, and even drop off your postcards at the USPS on your behalf.

Marketing doesn’t need to feel like rocket science – not when there’s a friendly expert ready to take the load off your shoulders. Give us a shout, and we'll help your next EDDM campaign crush it!

Final Thoughts

At the end of the day, EDDM postcards are a phenomenal way to connect with your local community, boost your brand awareness, and drive those customers straight through your doors. Just remember to follow the USPS EDDM size guidelines, meet all their requirements, and keep your designs top-notch. With BlockbusterPrint.com by your side, your campaign is one step closer to mailbox domination. (And yes, mailbox domination is a thing.)

Now, go forth and spread your message – you’ve got incoming customers to wow!