To participate in USPS's Every Door Direct Mail (EDDM) service, adhering to specific guidelines and requirements is essential for smooth processing. One of the primary EDDM requirements involves the size of your mailpiece. Your materials need to fall within the "flat" category, which includes dimensions such as an absolute minimum of 6.125" x 11.5" up to a maximum of 12" x 15". For example, EDDM postcards must meet these size guidelines to qualify for the program.
Beyond size, there are labeling and bundling requirements. Each mailing bundle needs to contain 50-100 pieces secured with rubber bands and must carry its designated facing slip, which lists the intended delivery route. These details help USPS carriers distribute your EDDM postcards to the correct routes.
Additionally, businesses must ensure the total weight of all mailings does not exceed 50 pounds per drop-off at a single location. From paperwork to design standards, following all EDDM requirements ensures your campaign is accepted and delivered efficiently. By meeting these specifications, businesses can optimize the success of their direct mail efforts.
