Understanding USPS Requirements for Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) is a mailing service provided by the United States Postal Service (USPS) that enables businesses to reach specific neighborhoods without the need for mailing lists. EDDM is particularly beneficial for small businesses aiming to target local customers, as it is a cost-effective way to send marketing materials such as postcards, flyers, or brochures to every address in a selected delivery route.

USPS Requirements for EDDM

To utilize the EDDM service effectively, it is important to adhere to the USPS requirements and guidelines. These requirements encompass the size and weight of the mailpiece, addressing rules, and preparation guidelines. Below is a detailed breakdown of the key requirements:

1. Mailpiece Size and Format Requirements

Dimensions: EDDM mailpieces must qualify as "flats" as per USPS standards. The size parameters are:
- Minimum Size: At least 6.125 inches high OR 10.5 inches long.
- Maximum Size: No more than 12 inches high, 15 inches long, and 0.75 inches thick.
- Weight: Each mailpiece must not exceed 3.3 ounces.
2. Addressing Requirements
- With EDDM, there's no need for personalized addressing or mailing lists. Instead, mailpieces are addressed with "Local Postal Customer" or "Residential Customer."
- The mailing must include the EDDM indicia, which serves as postage marks that indicate the mail was sent via the EDDM service. For instance, the indicia might say "USPS EDDM RETAIL."
3. Bundling and Labeling
- Mailpieces must be bundled in stacks of 50 or 100, depending on what the local post office requires.
- Bundles should be secured with rubber bands and labeled with USPS route numbers for proper sorting. Route-specific facing slips must accompany each stack.
4. Route Selection
- Businesses must pre-select delivery routes based on ZIP codes and specified demographics such as age, household size, or income. USPS provides an online tool to assist in route selection.
5. Forms and Restrictions
- Complete the required forms, such as PS Form 3587 for EDDM Retail mailings.
- EDDM is restricted to particular volume limits. For example:
- Retail Option: Up to 5,000 mailpieces can be sent per day per post office.
- BMEU (Business Mail Entry Unit) Option: Larger volumes can be sent, provided all mail preparation standards are met.
By meeting these requirements, businesses can ensure their EDDM campaigns are delivered smoothly and effectively.

How BlockbusterPrint.com Simplifies EDDM with Full Service Mail Options

Partnering with a professional printing service like BlockbusterPrint.com streamlines the EDDM process significantly. For businesses that prefer to focus on their core activities and offload the handling and logistics to experts, BlockbusterPrint.com offers comprehensive full-service mail options.

Full-Service EDDM Benefits with BlockbusterPrint.com

BlockbusterPrint.com has mastered the EDDM process, providing an all-in-one solution for designing, printing, and delivering marketing materials. Here's how BlockbusterPrint.com makes EDDM effortless for its clients:

1. Professional Design Services
- BlockbusterPrint.com offers skilled design services to create compelling and USPS-compliant mailpieces. They ensure that all artwork and layouts meet the EDDM size and format requirements while incorporating high-quality visuals to attract recipients' attention.
2. High-Quality Printing
- The company specializes in producing vibrant and professional-grade marketing materials. By using premium paper stock and advanced printing technology, BlockbusterPrint.com ensures that each mailpiece stands out in recipients' mailboxes.
3. Route Selection Assistance
- BlockbusterPrint.com utilizes USPS’s mapping tools to assist clients in selecting the best delivery routes. Their team helps identify areas that align with a business’s target audience, optimizing reach and impact.
4. EDDM Preparation and Bundling
- With their full-service option, BlockbusterPrint.com takes care of all mail preparation requirements, including bundling, labeling, and attaching route slips. Each bundle meets USPS standards, ensuring smooth processing at the post office.
5. Filing Necessary Paperwork
- Sending an EDDM campaign involves certain forms, such as PS Form 3587, and adherence to USPS guidelines. BlockbusterPrint.com handles all paperwork on the client’s behalf to ensure compliance and eliminate potential errors.
6. Delivery to USPS
- Once the mailpieces are printed and prepared, BlockbusterPrint.com delivers them directly to the appropriate USPS Business Mail Entry Unit (BMEU) or retail office. This saves clients valuable time and effort, ensuring that campaigns go live on schedule.
7. Cost-Effectiveness
- Leveraging BlockbusterPrint.com’s full-service EDDM eliminates the need for businesses to invest in printing, bundling supplies, or spend time managing logistics. Their streamlined operations help reduce costs while maximizing returns on investment.
8. Campaign Tracking and Support
- Clients benefit from end-to-end customer support, with BlockbusterPrint.com providing tracking and timely updates on their campaigns’ progress. Any questions or concerns can be swiftly addressed by their responsive team.
Why Choose BlockbusterPrint.com?

With years of experience and expertise, BlockbusterPrint.com is a trusted partner for businesses looking to harness the potential of EDDM. Their full-service offering ensures that everything from design to delivery is handled with precision, allowing clients to focus on their business while achieving outstanding marketing results. By adhering to USPS standards and simplifying the EDDM process, BlockbusterPrint.com makes direct mail marketing both approachable and effective for businesses of all sizes.

Whether you own a neighborhood café, a boutique store, or a real estate agency, BlockbusterPrint.com’s full-service EDDM is your gateway to attracting more customers and building a stronger community presence.