If you want to promote your brand through printed advertising materials, brochure printing is one of the best ways to go about it. Brochures are usually folded, thick paper which includes information and images about a business. These promotional materials are distributed in trade shows, or handed out personally to prospective customers. The good thing about using brochures is that it gives you plenty of space to write your content in. When looking for online printing services to create the brochures for you, make sure to check on the paper stock that they use, the ink, and the printing technology. Offset printing is usually more preferred than digital printing because of the higher quality offered by the former.
During the brochure design process, it pays to know what not to do – so that you can avoid the most common mistakes in printing out these marketing materials:
- Overcrowding the available space.
Brochure printing gives you plenty of space because there are big paper sizes available. From standard to legal, folder sheet size, tabloid size, and map size, you can divide the paper into several panels. One mistake to not make when using big-sized brochures is overcrowding the available space.
- Using too much text or a lot of images.
There should be a good balance between text and images. If there’s too much text, the reader might get bored and not bother reading the content at all. On the other hand, an images-only brochure may not necessarily give the reader enough information about the message that you would like to convey.
- Not paying attention to the overall look and feel of the design.
Just like when you are creating a business card, flyer, or postcard, brochures should be designed in such a way that it fits your brand’s imaging. If you are using black and silver in your company logo, for example, the same hues should be present in the brochure design.
- Not considering the paper type and folding options.
Most printing companies offer two types of paper for brochures: gloss text book paper and a thicker gloss cover paper. For the folding options, you can take your pick from trifold, Z-fold, double parallel, double gate, or half then trifold. These give you anywhere from two to 12 panels. Depending on the length of content that you would like to include in the brochure, always consider the material and the folding options available.
By knowing what not to do during the brochure printing process, you can avoid costly mistakes and make the most out of this marketing material.
