Rack cards are a familiar sight in theaters, hotel lobbies, airports, tradeshow booths, office reception desks, and similar areas. These thick cards usually indicate the contact information of the business, as well as a brief description of the products or services offered. In a doctor’s office, for example, you might see a rack card which lists down the most important vaccines that new born babies must get. At the bottom of the card is the contact information of the doctor that you can contact for vaccines. If you’re a business owner, you can use rack cards in your own advertising campaign as well. Read on to find out the answers to some of the most frequently asked questions about rack cards.
Frequently Asked Questions about Rack Cards
- What’s the standard size of a rack card?
Rack cards are printed advertising materials and in order for them to fit in display cases, you must go for one that’s standard-sized. The most common sizes of rack cards are 3.5’ x 8.5” and 4’ x 9”. The orientation is portrait, while the design is colorful and eye-catching.
- What is the best material to use when printing rack cards?
When looking for a company to print rack cards, make sure that they use only high-quality offset printing presses. This is better than desktop digital printers which may not necessarily be capable of printing on thick or heavy cardstock. Most rack card printing companies use paper which have a 16.pt thickness. Depending on whether you want a matte or a glossy finish, there is a suitable paper thickness and type that you can use for printing.
- How can I effectively design a rack card?
For rack card printing to be effective, the design must be eye-catching. The colors and design should be eye-catching enough so that anyone walking by or standing near the display case of the rack card will notice enough to grab one or two cards. Of course, similar to business cards printing, the colors used and the overall design should also match the image that you would like to project for your brand. Another way to make your rack card stand out is to incorporate maps, QR codes, discount coupons, or a detachable business card at the bottom of the material.
By doing your homework and learning as much as you can about rack cards, you can successfully use it to promote your business.
