If you’re a person walking down busy streets, you will usually ignore that person in costume who is handing over flyers or brochures for a restaurant or business opening. If the general public cannot even be bothered to read such promotional materials, does it mean that cheap brochures are not worth making at all? Not necessarily. Given the right venue, message, and method of distribution, you can actually make brochures work to your advantage.
To understand more about how brochures can help you reach your marketing objectives, let us bust a few myths about it:
• Customers do not read brochures at all.
One of the most common myths about brochures is that people cannot be bothered to read them at all. Although it is true that most will simply glance at your brochure and throw them in the trash if they’re not interested, there’s a certain percentage who will keep them for future reference. This is especially true if they think that they will need your product or service in the future. Those who are holding chiropractic practices, for example, would do well to have brochures printed out because it is one of the most effective ways to increase customers.
• Having brochures printed out is expensive.
There are many companies like BlockbusterPrint.com which you can rely on for help when it comes to printing out trifold brochures. Just because they’re affordable does not mean that they’re cheap – instead, you’ll get the best value for your money.
• It’s difficult to write the copy for brochures.
Of course, it will be difficult to write copy for brochures if you’re not a professional copywriter – so you can leave this task to the experts.
• It’s unethical to hand over brochures to your existing clients.
Finally, those who are in the chiropractic industry think that it is unethical for them to distribute brochures to existing clients or potential patients. This is not true at all, especially if what you are doing specifically works for your patients.
Those who are in other industries should definitely not hesitate to distribute brochures because they are the most effective way to inform customers about your business. With cheap brochures, you don’t have to spend a lot of money in spreading the word about your brand.
