These days, most modern entrepreneurs rely on the Internet for their advertising. Once the website is put up, they hardly ever think of other ways to promote their business. This means that if you are using something like brochure printing to spread the word about your brand, you area already one step ahead of the pack. Why is this so? Printed advertising materials like brochures are things that customers can actually hold in the palm of their hands. Just like coupons, these are tangible things which can be held and read, which is the purpose of traditional print advertising. Once a customer gets to read your brochure, you are bound to achieve an increase in profit because your form of advertising is easier to remember – unlike websites which are pretty much all the same.
Formatting and Incorporating Images on Your Brochure
Now, if you would like to use to make your business stand out, here are a few tips on how you can come up with the best and most effective design:
• Formatting
With companies like BlockbusterPrint.com, you can take your pick from different sizes, folds, stocks and types of paper. Let’s say that you are designing a brochure for a soon-to-be-launched spa business. You can go for an 11” x 17” brochure which is tri-fold, made with a thick paper stock and finished in semi-gloss coating. Printed in full color HD, your brand will easily stand out when distributing such a brochure, especially if you pay attention to the next factor: image selection.
• Image Selection
People are visual creatures, so the quality of image that you will choose when designing brochures will play a big part in its effectiveness. Choose photos which are crisp, high-resolution, well-lit, and project the image that you would like to have for your company. It’s entirely up to you to balance the percentage of text and photos on the brochure. If you think that more pictures and less text is what will send out the right message, go for that. But if you’re launching a campaign which is more informative in nature, it’s perfectly fine to include more text.
How about you, what cheap brochure printing techniques are you using to make your brand stand out?
