One of the best things that parents can give to their kids as a gift is music. If you are in the business of offering music lessons to children, you need to advertise the fact and target these parents so that they will enrol in your classes. What form of advertisement works best? How about 5 x 7 postcards? With 5 x 7 postcard printing, you can create an impactful headline. Since you have limited space, you need to immediately capture the attention of the reader and for this, creativity counts.
Before delving deeper into how you can create an impactful headline, it is good to know first how you can have effective and cheap postcards printed out. Basically, you need to look for an online printing services provider that offers either digital or offset printing. Do your research and compare the prices, turnaround time, quality of customer support, materials, and printing method used by three or four print shops. From there, narrow down your choices to two, check the online reviews further, and make an informed decision from there.
You also have to decide how to distribute the postcards. You can either go for direct mailing or every door direct mail. The latter works best if you don’t have a mailing list yet because you can use the mailing list provided by the United States Postal Service. With EDDM, you can narrow down your mailing list to only households with school age kids, for example, so that you will only send mailers to those included in your target market. The third option is to distribute the postcards personally in areas where there is high foot traffic.
Finally, how can you effectively design postcards? Since you are advertising a music school, the postcard printing design should be targeted towards parents or kids who are musically inclined. Incorporate the logo of your business and make sure that your contact information is accurate. The headline should clearly indicate that you are offering music lessons. Is it piano, guitar, violin, voice, or other musical instruments that you are specializing in? At the back of the card, include a promo code that they can use for discounts when enrolling in your music classes. With these tips, you can maximize the effectiveness of postcards in marketing your music school.
