You might have seen rack cards at hotel lobbies, offices, theatres, and trade shows. These are longer than postcards, bigger than business cards, but have lesser printing space than brochures. The fact that it has a unique size makes rack cards attractive to passers-by, which is why it’s a must to display them anywhere that there is heavy foot traffic. Now, if you would like to take advantage of the benefits of rack cards in promoting your business, how should you print and display them? Read on to find out.
Rack Cards: Top 3 Elements to Consider
Rack cards should be part of your print advertising campaign, just like business cards, envelopes, letterheads, postcards, and brochures. Before you can look for a rack card printing company, there are a few factors that you should consider first:
- The design.
Is it the rack card that you are printing out first – or do you already have a design for your business cards and letterheads? If yes, then you must be consistent when it comes to the look and feel of your printed advertising materials. Although rack cards should stand out more because its aim is to grab attention, it should still convey your main marketing message. Pay close attention to the color, font, and images used. With the limited space that you have, make sure that there is a good balance of image and text.
- The copy.
Next, what is your goal in distributing the rack cards in the first place? When you see rack cards at theatres, there is usually information about the actors, a schedule of the next shows, and the basic information about the production company. The same thing applies to rack cards – tell customers a bit about your business. Your complete contact information, website, and address should also be there. If you’re promoting a new line of products or a new service, the copy must be written with this marketing goal in mind.
- The benefits.
If you want, you can have the rack cards printed out with a detachable business card which can double up as a discount coupon. Customers would want to get one of your rack cards even more if you can offer them such benefits, or at least a free trial or discounted price for your products or services.
When displaying rack cards, look for an area where there is heavy foot traffic. If your design and copy is attractive enough, you can definitely use these nifty cards to spread the word about your brand.
