When a customer asks for your contact information, do you pull out a bunch of color business cards with an eye-catching design that will impress the recipient? If not, then you definitely need to think about having a new set of business cards online. The good news is that during the design process, there are ways for you to incorporate color and get the marketing results you want.
How to Use Color when Designing Business Cards
When you print business cards, you must look for a printing company with a wide range of products, plenty of experience, and high-end printing presses, preferably using the offset printing process.
Next, here’s how you can incorporate color into the design:
- What’s your goal in designing the business card in the first place?
The standard size for a business card is 3.5” x 2”. With such a limited space, you need to really think about the design elements so that you can achieve your goal in having the card made. Would you like to stand out among other business owners? If yes, use color in such a way that your card will really grab someone’s attention. If you’re an interior designer, for example, you’d want to show off your creativity. Think of a business card design with a unique shape, folding option or material to give customers a preview of your design perspective.
- Apply color psychology when designing your business cards.
Did you know that you can actually use psychology when designing business cards or any printed marketing material? White is the standard background but when you mix it with yellow, you are conveying a message of optimism. Blue means that you’re a dependable business; green is associated with nature and health; grey is neutral; while red is perfect for when you have a young target market.
- Learn about color placement.
If you already have a business logo, what are its dominant colors? How can you blend it with a black background or make it stand out against a white background? If you have an image or a drawing in the design, which complementing colors should you choose?
- Pay attention to the smallest details of the card’s design.
Finally, think about the finer details like font type and size; the type and thickness of paper that you will use; and the print finish. You can go for textured linen, metallic, foil-stamped, brown kraft, suede, ultra high-gloss or even plastic business cards.
With the use of color, you can come up with an overall business card design that will leave a truly lasting impression to your clients.
