As a business owner, you want to cover all your bases when it comes to advertising. In this 24/7 online world, it is crucial to establish an online presence so that you can connect with your customers. You must have official accounts in social networking sites like Facebook, Twitter, Instagram, Pinterest, and all the other popular sites. However, there is still a part of the market that can only be reached using traditional marketing materials such as business cards, postcards, flyers, and brochures. You can even combine digital with traditional advertising with 5 x 7 postcard printing, for example, where you can print a QR code that leads to your website. What’s good about printed marketing materials is that they are tangible. Those who are in the higher age spectrum may not have any online presence at all, so this is how you can deliver your marketing message to them.
Why Is Regular Postcard Mailing Important?
Now, if you want to use printing postcards as an advertising method, you need to look for a reliable online printing company. There are shops that offer only digital or offset printing, while others offer both. For those who have both, they will use a method that suits the volume of your postcards order. If you order more from an offset printing company, the per piece price can get lower because it’s only the initial setup that is costly. On the other hand, digital prints are perfect for those who only need a few copies of postcards for an initial print ad campaign.
Next, if you have already tried mailing out postcards to your set of customers, you should do it regularly. Here’s why:
- It’s the best way for customers to remember you.
The more that customers get mailers from you, the more that your brand name will stick to their minds.
- It makes customers feel special.
Postcards can double as greeting cards. Be sure to send out postcards to your mailing list during holidays and their birthday, if you have that information.
- It establishes customer loyalty.
Familiarity with your mailers can easily establish customer loyalty.
- It gets a great, quick response.
Finally, postcards get a quick response – especially if you will include a promo code with a timeline to it. For instance, if they use the postcard to buy your products within a month, they can get an additional 5% discount. For this, your call-to-action should be enticing and effective.
As you can see, regularity is important when advertising using postcards so time your mailers wisely.
