No print marketing campaign will be complete without the inclusion of postcards. If business cards are there to serve as the main source of your contact information, postcard printing can be used as a selling tool. With 5 x 7 postcard printing, for example, you can entice new customers to try out your products or services. Or, you can tempt existing customers to place repeat orders by including discount coupons or other promotional codes on the card.
Including the Right Amount of Information on 5 x 7 Postcards
Now, how can you include the right amount of information if you want to use 5 x 7 postcards specifically? First, let us take a look at the other postcard sizes available:
- 2.5” x 2.5”
- 3” x 4”, or 3.5” x 4.5”
- 4” x 6”, 4” x 9”, 4.25” x 11”, 4.25” x 2.75”, 4.25” x 5.5”, 4.25” x 6”, or 4.5” x 12”
- 5” x 7” or 5.5” x 8.5”
- 6” x 11”, 6” x 6”, 6” x 9”, 6.5’ x 12”, or 6.5” x 9”
- 8” x 10”, 8.5” x 11”, 8.5” x 4”, or 8.5” x 6”
- 9” x 12”
Some of these postcard sizes are eligible for EDDM or Every Door Direct Marketing. Here, the print shop works with the USPS to mail out your postcards to every door in a specific address. You can choose to mail based on zip code, individual routing carrier, age bracket, income bracket, or any other demographic.
With all the sizes available, why should you go with 5” x 7” postcard printing? Unlike the smallest or the biggest postcard sizes, a 5” x 7” postcard gives you just the right amount of area to print your copy in. When designing mid-sized postcards, ask yourself what your goal is in the first place? Do you want people to flock to the opening of your restaurant? If yes, you may want to include a map with a pinned location on the postcard – as well as a discount code. Or maybe you want people to buy the items on your online shop? For this, a QR code works great.
Considering the size of the postcard, make sure to only include important information and do not crowd the space with too much text. Balance this with sharp images to really attract the attention of the reader.
As you can see, 5” x 7”postcards offer great flexibility, so consider this if you can’t decide between the many postcard sizes available.
