Rack cards are an effective marketing tool that you will usually see in hotel lobbies, resorts, movie theatres, spas, and similar business establishments. These elongated cards usually have eye-catching images that feature the product or service that the company offers. If it’s a rack card for a spa, for example, you will see the image of a woman lying on her back with black stones on her back, looking utterly relaxed while getting a massage.
Along with the image, there is a list of the services offered by the spa – plus the prices or a brief description of the service. Doesn’t it make you want to get a massage, too? Such is the effectiveness of rack cards: it makes you want to take advantage of whatever is being offered by the business. If you’re an entrepreneur, this is something that you would also want to use to your advantage.
Print Rack Cards with these ABCs in Mind!
Now, what are the things that you need to keep in mind during rack card printing? Here are the basics:
- Attract your target audience.
When you print rack cards or any other printed promotional material, always keep your target audience in mind. If you’re a legal firm, you wouldn’t print a rack card with a neon background and a fun font. You want something that’s elegant and befitting your establishment. Those who are on the creative industry, however, can go all out in creating unique, colourful content that would appeal to their target audience.
- Build up your brand.
Next, make sure that the overall look of your rack card suits the image that you would like to create for your brand. Incorporate your logo in the design and make sure to include your up-to-date contact information. Be careful not to overcrowd the pages with too much information, though.
- Consider adding unique features like coupons or business cards to the rack card.
Finally, consider adding a detachable coupon or business card onto the layout of the business card. This is especially important for those who are introducing a new product or service to their clients.
With these key principles in mind, you can design a rack card that will truly represent what you are all about as a brand.
