For the soft launch of your restaurant, you might have planned the menu, the interiors, staff training, where to get supplies, and all the other aspects of running the business. But what about advertising? There’s no need for you to spend a lot of money on marketing even if you’re just starting out on any business. By combining digital with traditional, you can let people know about your restaurant. Part of your printed marketing arsenal should be takeout menu printing. Partnered with your primary dine-in menu, these serve as the heart and soul of your restaurant business so that hungry customers would know what to order for dine in or takeout.
Working on Your To Go Menu Design
First, look for an online printing that offers good quality prints. They can have either a digital or offset printing process, or both. The method that they will use is based on the volume of your order. While you’re at it, also check on the quality of customer service offered, the cost of each piece of takeout menu, and the paper stock and finish.
Next, what factors should you consider when it comes to the to go menu design?
- The size and folding style of menu
Takeout menu sizes range from 4.25” x 11”, 8.5” x 11”, to 11” x 25.5” which is the tabloid size. For the folding styles, you can have anywhere from four to twelve panels if you will opt for half then trifold.
- The number of items that you have for takeout orders
You don’t necessarily have to include all the items available for dine-in in your takeout menu. Instead, choose the high-profit items which are quick and easy to prepare. People want convenience, speed, and satisfaction when ordering takeout, so carefully think about your takeout menu items.
- The overall design of the menu
Pay close attention to detail so that the overall design of your takeout menu suits your restaurant’s image. For the font and colors, use the same theme as your business logo. Include high-definition illustrations or photos. Invest in professional photography – the images should look as mouth-watering in the pictures as they do in real life. Lastly, distribute the takeout menus a month or so before the actual date of your restaurant’s soft launch. This gives people plenty of time to familiarize themselves with your brand, and look forward to dining in or ordering takeout from your food establishment.
