trifold brochures – Page 2 – BlockbusterPrint.com Blog

Steps to Follow when Designing Trifold Brochures

Are you thinking about ordering trifold brochures as part of your print promotional campaign? If yes, the good news is that there are plenty of printing companies available today. You basically have two options: digital and offset printing. Digital printing companies are everywhere, and as the name implies, they use digital printers to create half fold brochures, for example. There are also offset printing companies which use equipment like Heidelberg printing presses which are huge! Quality-wise, offset printing presses are six to eight times better so if you want eye-catching brochures, go for offset printing.

A Quick Guide for Designing Brochures

Next, what are the steps that you must go through when designing trifold or any other type of brochure? Here’s a quick guide:

Think about page assembly.

Accordion fold brochures have eight pages back and forth. If you will go for this folding option, how will you assemble the pages in such a way that there’s an order to it and it reads like a booklet?

Make sure that your copy is compelling.

What is your purpose for creating the brochure in the first place? Would you like people to learn more about how your business started? Or are you introducing a new product of service? Based on your goal, you can put a call to action at the end. The copy should be compelling, grammatically correct, free from typographical errors, and written in a style that appears to your target audience.

The photos should be professionally shot.

If people’s posts on social media are Instagram-worthy, so should the photos included in your brochure. To achieve this, you must have a set of images which are professionally shot. If you don’t have the budget for a pro photographer, at least use a good camera and nice lighting. Never use stock photography, which would ruin the professional look that you should be going for.

Choose the right color and design.

If you already have a logo, incorporate the colors into your brochure design.

Review your brochure design and make sure that all the elements work together.

Finally, make sure that everything about your brochure – from the colors to the font – all blend together to create a pleasant whole. The design elements should work together so in the end, you have a brochure that’s worthy of representing what you are all about as a company.

The Design History behind Trifold Brochures

How did half-fold, Z-fold, double parallel, and trifold brochures come about? Like business cards, brochures have long been used as a printed advertising material. Over the years, the technology behind printing and designing the brochures have improved. As technology advanced, so has the quality of printing and the method used in designing printed advertising materials.

How Brochure Printing has Evolved Over the Years

Here’s a quick look at how brochure printing has evolved over the past few decades:

1940s to 1950s

In the 1940s, brochures were mostly hand-drawn and printed in black-and-white. If there was color in half fold brochures, for example, the palette was limited. In the 1950s, some improvement was seen because it became easier to include photos in posters, business cards, and brochures. However, most of the design and color elements were still hand-drawn.

1960s to 1970s

This was when color brochure printing started gaining popularity. It was in the early 1960s that Kodak’s instant color photos were manufactured, making it easier to incorporate pictures rather than hand-drawn illustrations into brochure design. The following decade, full-color photography soared, making brochure designs more image-centric. From magazines to brochures, flyers, and similar advertising material, the advancements in photography and design technology made printed products much more colorful.

1980s to present

Fast forward to the 1980s, when computers were already being used to design almost anything under the sun. Although pen and paper was still utilized to create drafts of brochure designs, the improvement in technology has made it easier to design 12-page accordion fold brochures, for example. Desktop publishing significantly decreased printing costs – so those who need printed promotional materials do not have to spend so much money ordering full-color brochures.

Today, you can take your pick from brochures which are printed using digital printers or offset printers. Offset printing presses are huge machines but they do produce better quality than digital printers. Still, it’s entirely up to you to decide which printing method to use. As long as you have an effective, eye-catching design for your brochure, you can use them as a means to promote the product or service you’re offering to your customers.

5 Ways To Step Up Your Brochure Game

Potential clients are constantly judging your print brochures. And why shouldn’t they? Brochures are a reflection of your business. In a matter of seconds, based on your design, content and images they will decide whether they like you or not.

Clients look at brochures as a preview of what they can expect from your business. It is up to you as a business owner/service to strategically reveal just enough information for potential customers to seek you out further. You have the power to control what headlines, graphics, language and tone they will see. Here’s how to make these fundamental features stand out!

Don’t try to appeal to everyone

Business leaders make the mistake of trying to target a broad, undefined audience. This business practice will get you nowhere. Instead, focus on building a profile of your target audience and really getting inside their head. What is this target’s motivation? What is the problem they’re looking to solve and what solutions will you offer? Fundamentally, how can you as a business help them achieve their goals and objectives?

Begin a relationship

Potential customers want to get to know you before making an informed buying decision. Help them speed this process by providing case studies and testimonials based on previous client’s experiences. Find a spot on your trifold business brochure to highlight positive relationships that previous clients have had. This will surely jump start the relationship-building process!

Use high quality images. They make a difference

Your brochure’s images have to speak to your target audience in a way your content cannot. High quality images bring your products and services to life as though they are right in front of you. By choosing high resolution, (300 dpi or more) professional images will look flawless within your layout design. Most importantly, they will showcase your business’s credibility, professionalism and trustworthiness. Based on your images, your clients will get a sense of how you operate.

Make sure your brochure matches your brand

A print brochure’s design can help express your brand’s identity: your values and ideas that people associate with your business. This is a representation of who you are and what you’re offering. When designing your brochure, make sure the text, images and colors make sense for your brand.

Write clear and compelling content

Using simple, persuasive language write about what your business/product. You should always write in the active voice and use strong action verbs to get your point across. By implementing this style of writing, you’re able to write shorter and more compelling sentences. When it comes to writing content think about it as an elevator pitch. If you had 30 seconds to explain your business to potential customers, what would you say? Is there a unique story behind your business? People tend to gravitate to stories so don’t be afraid to use storytelling to sell your brand image.

Why it Pays to Print Trifold Brochures when Planning a Funeral

The death of a loved one is an unfortunate event that everyone has to go through at one point or another. Despite the grief that family members are feeling, someone should take charge and plan the funeral. If the deceased had the foresight to make decisions regarding his or her own funeral, then planning the actual events after the death should be a bit easier. If not, all it takes is some organization skills and know-how of such events should push through.

Let’s take a deeper look at one aspect of planning a funeral, which is the service. For this, it pays to print trifold brochures which can be used as a program guide for the people attending the funeral service. The goal of the funeral service is to remember the deceased and relive the memories of the life that was. When having brochures made for the funeral program, there are a few things that you should keep in mind:
• Look for companies which specialize in making brochures. BlockbusterPrint.com is such a business, and they can print trifold brochures for you. The brochures are made using full color HD printing, and you can take your pick from many thick paper stocks, as well as semi-gloss or matte paper.
• When designing the trifold brochure for the funeral program, choose a theme that fits the personality of the deceased. Some examples are floral, nautical, military, landscape, faith-related or musical.
• Aside from the program itself, you can also incorporate photos of the deceased on the design of the brochure. It’s entirely up to you to decide how many photos and text to include. A basic rule that you can follow is: the more personalized the brochure, the better.

Follow these tips when you are moving on to the task of creating order trifold brochures for your deceased loved one, so that you can plan the funeral program accordingly.

Copywriting Tips for Brochure Printing

Brochure printing should definitely be part of your brand’s print advertising campaign – but not all brochures are created equal. As compared to one-page flyers or business cards, you have a lot of space to include more information about your companies, products and services when printing out a brochure. But people these days get bored with all-text published materials, so your words need to immediately grab attention, and the design should be equally eye catching.

For this, we have put together a list of the most important tips to remember when writing copy for brochures:
• Make sure that the copy on the brochure tells a story.
Since trifold brochure printing jobs involve a bigger space to put your text and images in, you need to make sure that the way the copy is written is that it tells a good story. Let’s say that you are introducing a new product in your line-up. When having a brochure made, see to it that the copy tells the story of how you came up with the design, what makes it different from the items you already have, and how it will benefit customers. An interesting, well-written copy will turn your brochure into a keeper instead of paper that people just automatically throws away.

• The copy should have the right tone of voice.
What’s your target market? If it’s tweens who you are selling body care products to, use a language that they can easily relate to. For this, a ‘trendy’ tone of voice works. Otherwise, if you’re a law firm with more conservative, older clients, you should definitely use the professional tone of voice – although it still should be active and not monotonous at all.

• The information should be objective and factual.
Naturally, the information included in your brochure should be objective and factual. Even if your goal is to sell, you should not make any false claims when writing the copy for your brochure.

• The end pages should have a call to action phrase.
Lastly, when writing the copy for your brochure printing project, make sure that there is a call to action at the end pages. Do you want them to visit your website? Buy your product? Call your office for inquiries? By keeping these tips in mind, you can have an effective copy written and printed out on your company’s brochure.

Order Premium Trifold Brochure Printing Online

Are you frustrated with trying to pick an online brochure printing company? LOOK NO MORE!

BlockbusterPrint.com offers 24-48 hour delivery no matter where you are in the country. Pricing is GUARANTEED the lowest or a price beat offer will be provided.

The brochure printing quality is an offset quality which is 5 times higher quality than what 8 out of 10 print companies provide you with, today. Other brochure printing services produce your brochures in a low quality digital production. That is similar to what a Kinkos copies produces.

Brochure printing from BlockbusterPrint.com is a service that over 10,000 customers a month trust, love and always come back to reorder.

1,000 brochures online from BlockbusterPrint.com start around $100.

End the search and try out BlockbusterPrint.com for your brochure printing needs. Free samples are available as well. We wish you the best of luck.