Banners and tradeshow stands go together like bread and peanut butter. If you are an entrepreneur who is attending a tradeshow, you need to have a banner created along with a stand. Unless you are using a high-tech, electronic banner with a retractable body, your vinyl banner will only stand up if a stand is also made for it. The good news is that when you get in touch with printing companies like BlockbusterPrint.com to have these made, you can take your pick from vinyl banners with stands, or retractable banners which stand on their own.
If you are planning to join a tradeshow and you already paid for a booth, how can you ensure the success of your participation? Here are a few quick tips:
• Make sure that the design of the booth fits the image that you would like to project as a company.
When having a banner and a tradeshow stand designed, make sure that its overall look fits the image that you would like to project as a brand. If your target market is young girls, for example, your tradeshow booth should be contemporary and colorful. If you have a more mature clientele, go for sophisticated, clean lines and colors. Of course, you should always incorporate your company logo which is the perfect representation of your image as a brand.
• Make the people come to your booth by distributing practical giveaway items which can serve as marketing material as well.
Envelopes, buttons, folders, magnets, post cards, notepads, booklets – make sure to have some of these items made. Practical items with your logo in it will attract customers to your booth, and ensure that your brand will have maximum exposure.
• Stay organized and make follow-ups after the trade show event is done.
More importantly, keep the items like the banner and tradeshow banner organized inside the booth. It would not do to let prospective customers see your booth with so much clutter. After the event, make follow-up phone calls to measure if your goal in joining the trade show in the first place – which is to increase revenue – is being met, or if you need to push your ad campaigns some more.