Tag: to go menu design

Invest in Takeout Menus for Clear Branding

Takeout menus is one of the first things to invest in if you are in the restaurant business. Whether you are on your soft opening or if you simply want to attract new clients, a takeout menu will pave the way towards increasing your sales. How, exactly can this be done? First, printing takeout menus will enhance your brand. If you have a fine dining restaurant, the interior design and ambiance of the establishment is part of your image. The same thing holds true for both your dine-in and takeout menu. Since you are a food establishment, your menu represents what you are all about as a business. The dine-in menu is all about the dining experience – while the takeout menu entices those who may not have the time or maybe the budget for a sit-down meal to still sample the dishes that you have to offer. Diners can either order takeout or delivery, so that they can experience restaurant quality dishes minus all the work while offering takeout or delivery convenience at the same time.

Things to Include in Your Takeout Menu

For your to go menu design, make sure to always include the following:

  • The complete contact information of your food establishment. Make sure that your telephone number, email address, or the links to your social media sites are all updated and accurate to make it easy for customers to contact you.
  • Also include your hours of operation. More importantly, identify the delivery options which are available for users. Some like using apps, others prefer phone calls directly through the restaurant. The more ordering options you have, the better.
  • Include your restaurant’s logo in the design of the takeout menu. For the individual menu items, place them strategically so that the bestselling/high-profit items are highlighted.
  • Lastly, you may want to include a promo code that will entitle the holder of the takeout menu to discounts from your restaurant.

To get the best-looking takeout menus, look for an online printing provider that offers either offset or digital quality printing. Check on the length of experience that they have, the materials used, the finish of the paper, the turnaround time, the quality of customer support – and the price of the printing package. Compare two to three print shops, then make an informed decision from there.

Takeout Menu Printing for Your Restaurant’s Soft Opening

For the soft launch of your restaurant, you might have planned the menu, the interiors, staff training, where to get supplies, and all the other aspects of running the business. But what about advertising? There’s no need for you to spend a lot of money on marketing even if you’re just starting out on any business. By combining digital with traditional, you can let people know about your restaurant. Part of your printed marketing arsenal should be takeout menu printing. Partnered with your primary dine-in menu, these serve as the heart and soul of your restaurant business so that hungry customers would know what to order for dine in or takeout.

Working on Your To Go Menu Design

First, look for an online printing that offers good quality prints. They can have either a digital or offset printing process, or both. The method that they will use is based on the volume of your order. While you’re at it, also check on the quality of customer service offered, the cost of each piece of takeout menu, and the paper stock and finish.

Next, what factors should you consider when it comes to the to go menu design?

  • The size and folding style of menu

Takeout menu sizes range from 4.25” x 11”, 8.5” x 11”, to 11” x 25.5” which is the tabloid size. For the folding styles, you can have anywhere from four to twelve panels if you will opt for half then trifold.

  • The number of items that you have for takeout orders

You don’t necessarily have to include all the items available for dine-in in your takeout menu. Instead, choose the high-profit items which are quick and easy to prepare. People want convenience, speed, and satisfaction when ordering takeout, so carefully think about your takeout menu items.

  • The overall design of the menu

Pay close attention to detail so that the overall design of your takeout menu suits your restaurant’s image. For the font and colors, use the same theme as your business logo. Include high-definition illustrations or photos. Invest in professional photography – the images should look as mouth-watering in the pictures as they do in real life. Lastly, distribute the takeout menus a month or so before the actual date of your restaurant’s soft launch. This gives people plenty of time to familiarize themselves with your brand, and look forward to dining in or ordering takeout from your food establishment.

What Makes for a Good To Go Menu Printing Design?

In coffee shops, the menu displayed on the counter is the first thing that those who need a caffeine fix look at. In restaurants, the menu is the first thing that diners ask for. This goes to show that if you have a business in the food/beverage industry, your menu plays a big role in your overall operations. If you’re operating a dining establishment, for example, and you are offering takeout services as well as delivery services, you need to pay close attention to your to go menu printing. With a to go menu, diners would have an idea about which dishes they can order to go. The same thing holds true if you are offering food delivery services.

Elements of a Good To Go Menu Printing Design

Now, if you are in the process of creating a to go menu printing design, what are the elements that you need to take into consideration? Take a look at the following list:
• The visual aspect of the design
People, especially hungry diners, are visual creatures. One look at the menu and their hunger pangs will go on overdrive, so much so that they will order items off the menu which look extremely appetizing. This is the reason why you should create a menu with pictures of mouth watering dishes. The photos of the food should be well-lit, have a high resolution and look utterly sumptuous.

• The formatting of the menu
Are you operating a fine dining restaurant? Do you offer fast food, or home cooked meals in a restaurant setting? Depending on the theme of your restaurant, you can format the menu in such a way that it reflects the image that you would like to portray for your brand as a food establishment.

• The quality of printing
Finally, make sure that the quality of printing is good. With companies like BlockbusterPrint.com, you can have takeout menus which are made using premium HD printing technology and high-quality paper materials which all come with great prices.

By taking these things into account, you can turn your takeout menu printing task into a resounding success.