Tag: rounded edge business cards

Ways to Excel in Business Card Printing

When performing a task like business card printing, you want to do it in such a way that you will achieve desirable results. Whether you are just starting out in business or if you want to kick off a new product or  service that you are offering,  you do need to have a set of high-quality business cards on hand. The good news is that there are plenty of printing service providers that can give you excellent quality prints at an affordable price. You just need to do your part in designing the  cards in such a way that it will reflect the image that you want to project as a brand, and it will appeal to the tastes of your target market.

To get started, here are the ways for you to excel in business card printing:

  • While designing the card, keep your audience and image in mind.

If you are an interior designer, a plain, boring business card is a huge no-no! You are in the creative field so you need to give clients a glimpse into the quality of your work – something that will be reflected in the design of your business card. Similarly, a neon-colored card will not necessarily appeal to the more conservative clients of a divorce lawyer, for example. This means that you must match the design of your card with the image that you want to project for your business. You should also take into consideration the colors and overall look that will appeal to your target audience, keeping their age range in mind.

  • Invest in good quality material.

A set of gold foil business cards are perfect if you want to achieve that elegant, luxurious feel. Foil and other specialty cards are made from thick material – some ranging from 70% to 100% the thickness of a credit card. If you want to go for something thin, make sure that it has a luxurious finish to it, like linen business cards. This will still feel and look expensive. Ask your print service provider which material works best for the finish that you want to have for the business card.

  • Think of ways for your business cards to stand out.

Finally, look for ways to make your business cards stand out. Would you like to go for something smaller or bigger than the standard-sized cards? How about having a portrait instead of a landscape orientation in the design? Instead of rectangular edges, go for rounded edge business cards.  With a printed material this small, it’s the tiniest details that will make your business cards stand out.

 

 

 

 

 

Business Card Printing Tips: Collect, then Digitize

Entrepreneurs have different takes when it comes to business card printing. Some think that printing your business’ contact information is obsolete because everything has to be digital these days. Others say that it is still necessary because handing over an elegantly printed business card is one way to impress customers. So which way should you go? First, let us take a look at the reasons why some people think that business cards are obsolete:

  • Because sites like LinkedIn is the best way to search for a business’ contact information.

There are entrepreneurs who would tell you that they haven’t handed out – or asked for – business cards in so many years. Why? Because if they want to search for a potential business partner’s contact information, for example, all they have to do is ask for the name and do a quick online search. LinkedIn is specifically helpful in scoping out employees if you are hiring, or looking for an executive’s profile.

  • Because business cards go straight to the trash can – or end up getting lost in a worker’s office drawer.

Again, everything is digital these days so it is more convenient to keep electronic instead of physical files. When you hand over your business card to a supplier, for example, it can easily get lost in an office drawer or worse, thrown straight in the trash.

  • Because business cards are old school.

Even if you have a set of elegantly printed gold foil business cards, they will still be considered old school by the millennials and the even younger generation. If this is your target market, they might think that your distributing these contact cards is a novelty – which they won’t even bother keeping or using.

Despite these seeming disadvantages, there are still a lot of benefits in printing out business cards. There’s a certain human connection that you can build when you formally hand over a card – which will especially be appreciated by an older clientele. Your print advertising campaign which can include a set of rounded edge business cards is a great complement to your digital promotional campaign.

Perhaps the best way for old school to meet “new school” is to collect, then digitize business cards. This way, you will have the best of both worlds. Whether you’re part of the old school or millennial generation, there is a benefit to be had from printing out high-quality business cards.