Tag: printing postcards

Offering Pro Financial Services? Here’s Why You Should Market Using 5 x 7 Postcards

The goal of a financial expert is to help people maximize their income. If you are a financial advisor, an investment broker, or a retirement planner, you are doing people the service of helping them straighten out their finances and meet their wealth or retirement goals. So how do you promote such services? With  5 x 7 postcard printing, you can let as many people as possible know about the professional financial services that you offer.

Why Use 5 x 7 Postcards 

When printing postcards to promote your financial services, you need to look for an online printing shop that can do a good job of it for you. The good news is that there are many digital or offset print shops out there – you just need to choose the right one. Do your research and compare different postcard printing packages. Check on the customer support that they offer, the turnaround time, the paper stock and finish, and if they offer special promotions. Quality of print is also important because postcards are tangible, so any visible errors will be a turnoff for prospective customers. 

Next, here are the reasons why it pays to go with 5” x 7” postcards: 

  • You can immediately grab the attention of the reader.

Since postcards are mailed sans envelopes, your message will be immediately read by the recipient. 

  • You can have a text-centric postcard design. 

4” x 6”, 4” x 9”, and 6” x 11” are some of the most popular postcard sizes. But with a 5” x 7” postcard, you can have a text-centric postcard design. Since you are offering financial services which a lot of people may not necessarily be familiar with, you can include more lines on the copy of the postcard. Use the front page to introduce your financial services – whether you are offering help with retirement plan, wealth management, debt management, or investments. Use the back page for your updated contact information. You can also include a promo code that entitles the holder of the postcard to a certain percent off your services if they take advantage of it soon. This increases the response rate to your postcard marketing campaign. 

  • The card is wider than a number 10 envelope, so it will stand out among other mailers.

Finally, a 5” x 7” postcard is wider than a standard #10 envelope, so it will immediately catch the attention of someone checking his or her mail. 

Helping people out with their finances is a good cause which gives your business a boost at the same time, so promote your financial services simply by using postcards.

Help Professionals & Businesses with Their Taxes: Advertise Your Accounting Services through Postcards

One of the best ways to advertise accounting services is through postcard printing. Whether you’re working on your own or with a slew of other accountants, people and businesses need to be made aware that your services exist. When tax filing season looms, that is usually when professionals and business cram to look for an accountant – so you need to be proactive and make them aware that your services exist in the first place. This is where postcards prove to be useful. By simply printing a headline with maybe a short, bulleted list and your contact information, you can tell your individuals and businesses about your services. 

Tips when Looking for an Online Printing Company

Before counting down the ways for you to look for the best online printing company, it is good to know how you can create good copy in the first place. Postcards have more space than business cards but less space than brochures. With a 4” x 9” or a 6” x 11” card, you do not have the available area to write long paragraphs in, so keep the text short but impactful. There should be a catchy headline, then a bulleted list that includes details about your accounting services.  Try to include an image or a photo to break the monotony of an all-text surface. At the bottom or back of the card, you can include your contact information. If you want, you can even have a QR code which leads to your website, or a promo code that clients can use when booking your services. 

Next, check out these quick tips when looking for an online printing company: 

  • When printing postcards, ask about the printing method that the shop uses. This can be digital or offset or both – they will use one based on the volume of your order.
  • There are almost two dozen sizes of postcards available – choose one that best fits your advertising campaign as an accounting firm. 
  • Check on the material, paper stock, and paper finish that the print shop offers. 
  • Ask about the turnaround time, and research if they have good feedback on the quality of customer support. 

In the accounting business, you are performing a great service helping people and business owners with their taxes. Advertise this fact with affordable yet effective advertising postcards, and wait for the number of your clients to increase in no time. 

Establish Customer Loyalty through Birthday Postcard Printing

If you’re a business owner, some of your priorities when starting out includes advertising your brand, refining your day-to-day operations, and boosting sales. No matter which product or service it is that you are offering, these things will help solidify your presence in the industry. But what if you already have a set routine in running your business? The next thing that you need to work on is establishing customer loyalty. Most customers tend to stick to buying the same brand when they find the product useful, and the same service provider if they are happy with the service they’re getting. To help establish customer loyalty even more, you can use  postcard printing as part of your print promotional campaign. 

Let’s say that you already have a pretty solid online presence. When you combine this with printed promotional materials, you can reach that untapped part of your target market. So how can you use printing postcards to establish customer loyalty? Postcards are ideally sent on a regular basis to the doorsteps of customers because they are cheap to produce, yet effective in marketing. You just need to find a good online printing services provider then you are all set in earning the loyalty of your customers by using affordable postcards. 

How Different Businesses Can Use Birthday Postcards for Promos

Postcards come in different sizes and they’re effective marketing materials because there is no envelope to open – so the message can be read right away. If you are collecting information from your clients, you can use postcards as birthday promotional materials to establish customer loyalty. Here’s how different businesses can use birthday postcards for promos:

  • Restaurants

Send a postcard on a customer’s birthday and include a tagline for your promo. For example:  “Happy birthday, Janine! Your next dinner is on us if you book on your exact birthday – or get 50% off the bill if you dine in anytime within your birth month!” Use the back of the postcard to include a promo code or a QR code, and this is something that customers will eagerly take advantage of. 

  • Dental Clinics

You can use postcards to offer free dental cleanings for patients on their birthday. 

  • Hair Salons

Hair salon owners can offer free shampoo, haircut, blowout, or back massage to clients on their birthday. 

  • Chiropractor Clinics

How about a free adjustment on your birthday, (insert client name here)? This is a great way for you to attract patients to your chiropractor clinic. 

  • Health and Wellness Spas

Health and wellness spas can offer free massages or add-on services to their clients who are celebrating their birthday. 

  • Dry Cleaners

After the happy birthday greeting, you can offer free dry cleaning for a certain number of shirts, for example, if you are in the dry cleaning business. 

Be creative in thinking of a promotional offer that you can give to customers who are celebrating their special day, and you will earn their loyalty to your brand. 

The Importance of Frequency in 5” x 7” Postcard Printing

As a business owner, you want to cover all your bases when it comes to advertising. In this 24/7 online world, it is crucial to establish an online presence so that you can connect with your customers. You must have official accounts in social networking sites like Facebook, Twitter, Instagram, Pinterest, and all the other popular sites. However, there is still a part of the market that can only be reached using traditional marketing materials such as business cards, postcards, flyers, and brochures. You can even combine digital with traditional advertising with 5 x 7 postcard printing, for example, where you can print a QR code that leads to your website. What’s good about printed marketing materials is that they are tangible. Those who are in the higher age spectrum may not have any online presence at all, so this is how you can deliver your marketing message to them.

Why Is Regular Postcard Mailing Important?

Now, if you want to use printing postcards as an advertising method, you need to look for a reliable online printing company. There are shops that offer only digital or offset printing, while others offer both. For those who have both, they will use a method that suits the volume of your postcards order. If you order more from an offset printing company, the per piece price can get lower because it’s only the initial setup that is costly. On the other hand, digital prints are perfect for those who only need a few copies of postcards for an initial print ad campaign.

Next, if you have already tried mailing out postcards to your set of customers, you should do it regularly. Here’s why:

  • It’s the best way for customers to remember you.

The more that customers get mailers from you, the more that your brand name will stick to their minds.

  • It makes customers feel special.

Postcards can double as greeting cards. Be sure to send out postcards to your mailing list during holidays and their birthday, if you have that information.

  • It establishes customer loyalty.

Familiarity with your mailers can easily establish customer loyalty.

  • It gets a great, quick response.

Finally, postcards get a quick response – especially if you will include a promo code with a timeline to it. For instance, if they use the postcard to buy your products within a month, they can get an additional 5% discount. For this, your call-to-action should be enticing and effective.

As you can see, regularity is important when advertising using postcards so time your mailers wisely.

Why Should I Go for Printing Postcards Online?

You decided that you want to include printing postcards as part of your to-do list while running your business’ daily operations. You are already on the right track for this because printing postcards is an effective way to connect to potential and existing customers. They are cheap, easy to design and print, and mailing them out gives you a chance to have a very targeted marketing campaign.

So how can you actually have postcards made? The traditional way is to look for a printing company near your place of business, pay them a visit, ask about their design and material options, then pick up the postcards after they have been printed. In today’s very busy and risky environment, however, ordering postcards online is a more convenient and safe option. The good news is that even if you will order the postcards online, you can still get the same quality and go through the same ordering process as if you physically visited a printing company. Only, the process is purely online.

Next, how can you choose a suitable printing company to create the postcards for you? First, check out the different printing companies available online. Make sure that they use state-of-the-art printing presses. You can go with digital desktop printers – but the quality is just not the same as real printing presses. Second, check on the available sizes, materials, and finishes that they offer. Would you like a 4” x 6”, 16-pt. ultra-smooth matte postcard? Or maybe you want to make a statement with a 6” x 11” postcard with an ultra-smooth, glossy finish? The next thing to do is upload your design. For this, make sure not to crowd the surface with too much text or unnecessary images. Your message should be direct, and make sure that there’s a call to action.

Finally, ensure that the online printing company offers good customer service. Ask about the turnaround time, determine what to do in case you have questions about the design, and make sure that they reply to order-related inquiries swiftly. With a purely online ordering process, it really is the best decision to go with online printing companies when mailing out postcards for your marketing campaign.

 

Effectively Reach Out to Your Target Market by Printing Postcards

Are you on the lookout for a postcards online printing company? If yes, then you are already one step ahead of your competitor when it comes to print advertising. Even if digital ads are the advertising medium of choice, there is still something about printed materials that make them click with a target market of all ages. If you’re manufacturing a product for female teenagers, for example, they will most probably be curious once they receive a well-designed postcard in the mail. Snail mail is a novelty for them, so this curiosity will fuel their interest and make them visit your website to learn more about your product. Those who are on the older age spectrum will, on the other hand, appreciate the nostalgia of receiving something in the mail. This is precisely why you need to include printing postcards as part of your to-do list in print advertising.

What are the other benefits of printing postcards? Here’s a quick list:

  • Postcard mailing is a highly targeted form of advertising.

When kids watch an ad that’s targeted for adults, it is one example of an advertising method falling flat – simply because the message is not being delivered to its intended audience. With postcard mailing, you can have a highly targeted audience – so those who will receive your postcards are exactly the customers that you’d like to buy your product or take advantage of your service.

  • Postcard mailing is cheap and effective.

If you want, you can take advantage of the EDDM service or Every Door Direct Mail Service of the United States Postal Service. Here, they will mail out postcards to every doorstep within an area that you will specify. Instead of putting together a mailing list by yourself – which takes a lot of time and effort – they will take care of it for you, at a very affordable price per postcard. This makes postcard mailing a cheap and effective form of print advertising.

  • Postcard mailing establishes customer loyalty.

Finally, when you regularly mail out postcards to your target audience, you are actually establishing loyalty to your brand. This is why you should not simply mail out postcards once – you should do so regularly. Use it to greet your customers during the holiday season. Better yet, include a promo code that they can use when they visit your store.

With postcard mailing, you can effectively reach out to your target market without having to pay too high a price for it.

Harness the Full Marketing Potential of Cheap Postcards

Prior to the emergence of social media, letting friends and family know where you are involves buying cheap postcards and sending them via snail mail. Today, all you have to do is post pictures or do check-ins on your favorite social media site and all your friends and family will know exactly what you are up to. Fortunately, this does not mean that postcards have grown obsolete.

If you’re an entrepreneur, you can actually harness the full marketing potential of cheap postcards and promote your brand without having to spend much. Here are the marketing benefits of sending out postcards to your clients, both existing and potential ones:
• Postcards can be part of your overall print marketing campaign.
Despite the presence of the Internet, print advertising still works these days, especially for small businesses. A postcard can be part of your overall print marketing campaign along with business cards, booklets, brochures, flyers, folders, letterheads and notepads.

• Printing out good quality postcards will uplift the image of your brand.
With companies like BlockbusterPrint.com, you can have good quality postcards printed without spending too much. Take your pick from 26 different sizes, the most popular of which is 6” x 11”. The material used is premium 16-pt. paper which has 50% the thickness of a credit card, and the highest full color quality printing is used.

• With postcards, you can introduce a new product or service to your clients without having to spend so much.
Finally, once your business is launched, there will periodically be new services or products that you’d need to introduce to your target audience. The cheapest and most effective way to do so is by sending out postcards. Make sure that the card sends out the right message and allow the receiver to take action – whether it’s buying the product through the discounts you will offer, or simply call your office for more information about a service that you just introduced.

With these benefits, there’s no doubt that you can easily use EDDM postcards to promote your business.