Tag: print rack cards

Portable Rack Cards for Interior Designers & House Decorators

On social media sites, there are a lot of videos that show DIY living room makeovers or couples remodelling a kitchen. If you’re a homeowner, you may want to be featured in one of these videos or simply apply the designs to your own home. On the other hand, if you are an interior designer or a house decorator, the popularity of such videos will benefit you in such a way that your clients will increase. You can actually create a TikTok, Instagram, or Facebook account where you are featured talking about how people can come up with such fresh designs. The videos should be short and attention-grabbing. You can match your online marketing efforts with the traditional when you print rack cards. Any business owner will benefit from advertising using these rack cards because they are handy, cheap to produce, and can be placed in high-traffic areas. 

Tips for Ordering Rack Cards when You’re in the Design Business 

If you are a designer yourself, how can you design a rack card for your business? You may not have any problems choosing the colors, font, and images to use on the rack card design, but there are still a few things about online printing rack cards that you still need to remember:

  • Incorporate the same color palette as your business logo in the design. 

This is for branding purposes. If you already have a logo for your interior design or house decorating business, incorporate the same colors in your rack cards design. 

  • Keep the copy short but impactful. 

The available rack card sizes are 3.5” x 8.5” and 4”x 9’. This gives you more space than a business card but less space than brochures, so use it wisely. Depending on your purpose for creating the rack card, you can introduce your business or invite the recipient to a one-time event. Use a mixture of text and images, and avoid lengthy paragraphs. 

  • Take advantage of the tear-off business card option. 

People would want to book your decorating services so it is best to have the tear-off business card option. This means that the lower part of the card can be torn off to serve as your business card. Make sure that the information is accurate, up-to-date, and readable. 

  • Use the back of the card wisely. 

If you’re just introducing your decorating services to the public, you may want to entice clients by giving them a discount code for booked services, or may an offer of free initial consultation. If you have been in business for a long time and you’d like to gain new clients, make sure to include a QR code which leads to an online portfolio of your previous designs. 

Rack cards are portable, effective, and affordable to produce, so use them as a powerful instrument to advertise your interior design and home decorating services. 

Print Rack Cards: Learning the Basics for those in the Entertainment Industry

If you are part of a theatre production, you would know how difficult it is to get noticed by people outside your circle. Those who are not exactly theatre enthusiasts may not even look at a printed promotional material that you will hand to them, simply because they have no interest. This is why you should combine a good digital promotional campaign with old-fashioned print ads. Rack cards printing is a good start, because it is a popular advertising tool used by those in the entertainment industry. Read on to find out why else you should use rack cards, how you can distribute them, and what else you can do to promote your production, play, musical, or any other show that you might be currently a part of. 

Why Should I Use Rack Cards?

Rack cards are 4” x 9” or 3.5” x 8.5” cards made from thick paper which are used to promote a business, brand, or event. These are displayed in brochure or rack stands, which are then picked up by people passing by. They are displayed in areas where there is high foot traffic like hotel lobbies, theatres, movie theatres, tourist centres, gas stations, and clinics. Rack cards are very handy and are quite effective. If you are promoting a play and the rack card is displayed in a theatre lobby, the person who picked it up is already a part of your target market. They’re also cheap, you can order rack cards from online printing services at a very low per piece price, but the quality is not compromised. 

How Should I Distribute Rack Cards?

After you print rack cards for your theatre production, how should they be distributed? Here are a few quick tips: 

  • Ask local businesses if you can display your rack cards in their area. Start with the local bars, retailers, rest stops, restaurants, hotels, clinics, etc. Use a free ticket as an incentive if you can. 
  • You can also strike a deal with the local restaurants, bars, or retails stores in your area to provide free refreshments – in exchange for an advertisement during your show.
  • Partner with a local charity, and advertise this in your rack card. People will shell out their hard-earned bucks if they know that they are helping a cause. 
  • Distribute the rack cards out in the streets, preferably in areas where there is high foot traffic. Have members of the cast don their costume, make it as fun as possible!
  • Lastly, combine your print marketing efforts with digital promotions. Maximize your social media exposure by creating funny trailers, bloopers, highlights of the show, interview clips, etc. 

With the help of well-designed rack cards, you can encourage people to flock to your theatre production. 

Why Rack Cards Printing is a Must for Those in the Health Care Industry

If you’re thinking about using rack cards printing as a way to advertise your business, you are on the right track. Rack cards are 3.5” x 8.5” or 4” x 9” cards which are displayed in tourist centres, hotel lobbies, rest stops, and anywhere that there is high foot traffic. They are meant to be picked up by people who are passing by, so that when they get and read one, they can learn more about the products or services that you are offering.

Now, if you are in the health care industry, why should you print rack cards? Why should you order a batch of rack cards from an online printing services provider? Here are the top reasons:

  • You can easily display rack cards in your own clinic or health care establishment.

Just like hotel lobbies or tourist centres, health care establishments, clinics, wellness centres, and hospitals are areas where people flock to. Those who are waiting for their doctor’s appointments, their companions, and everyone else visiting these establishments for some other reason are your direct audience. When you print rack cards, make sure to include a call-to-action and the design should be eye-grabbing enough to make people want to pick up and read the cards.

  • Patients usually have to wait for the doctor to come in, so they have plenty of time to pick up and read your rack cards.

In clinics, wellness centres, and other health care facilities, there is usually a wait time in between appointments. Use this to your advantage by prominently displaying rack cards in brochure stands.

  • Rack cards are a great way to present information about health care products or services.

Rack cards have more space than business cards but less space than brochures. The 4” x 9” space offers just enough paper area for you to present the health care products or services that you offer. Instead of filling the space with chunks of text, keep the copy short but impactful. Include sharp images or HD pictures.

  • Rack cards can be brought home for future reference.

Once picked up, these rack cards can be brought home for future reference, or can be given away to friends and family. If you designed a rack card about cataract, for example, and a patient has a friend with this eye problem, then he or she can bring home the card and give it to this friend. As long as the information is accurate and beautifully presented, rack cards about health care products and services become really useful.

Rack Cards Printing Etiquette

Rack cards printing is an effective way to advertise your business. Unlike business cards which have too little space and brochures which have to much space, rack cards give you just enough paper area to create a marketing message for your target audience. Rack cards come in two sizes: 4” x 9” or the slightly smaller 3.5” x 8.5”. All you have to do is look for a cheap printing services provider and ask them about the rack cards packages that they offer. Your goal is to get good quality prints while getting the best value for your money at the same time.

Dos and Don’ts in Rack Card Printing

Now, when you print rack cards, there are a few things to keep in mind:  

  • Do include a call-to-action.

For your marketing message to be effective, do include a call-to-action. This can be in the form of a number that they can call for questions. You may want them to sign up for a newsletter, visit your website, or go to a one-time event that you organized for your business. Whatever this call-to-action is, it’s better to put a sense of urgency in the message so that you can get quick, good responses.

  • Do check out the rack cards design of your direct competitors.

If you’re just starting out in the business, you can actually check out the rack cards design of your direct competitors. What colors do they use and how did they tempt the reader into trying out their product or service? Make sure that your rack cards stand out by using the same color palette as your logo, and using HD photography to impress readers.

  • Do not ask your direct competitors if you can display your rack cards in their place of business.

Once the rack cards are printed out, you can ask local business owners in your area if you can display your cards in their stores, offices, or reception areas. Do not ask the same of your direct competitors!

  • Do not go with the online printing service provider that offers the cheapest package.

When looking for a print shop, you can choose between digital and offset. Some companies offer both and use one that suits the volume of orders that you have. Do compare the packages offered by different companies, do further research on their quality of print and customer service, then make an informed decision from there.

Must-Have Features for Rack Cards Printing

When you’re ordering any type of printed marketing material, your goal is to make it noticeable, for it to send the right message to your audience, and for you to save on printing costs. Let’s say that you are thinking about rack cards printing. These are typically 4” x 9” or smaller cards which are displayed in high-traffic areas. The idea is for people passing by to get one card to read, take home, and maybe even distribute to friends and family for referral. If your rack cards are attention-grabbing enough, passers-by will surely grab one from the rack. If they are displayed prominently in areas where there is high foot traffic, you are bound to get a good response for your rack cards advertising efforts.

Next, how can you make sure that the rack cards are noticeable and that they are sending the right message to your target audience? Here are the must-have features for rack cards:

  • Eye-catching design

Rack cards are usually displayed in hotel lobbies, theatres, and tourist centres. Your card will be displayed with cards of similar sizes. How do you think yours will stand out if it’s made from thin, rough paper with black-and-white print? You need to make sure that the design of your rack card stands out, and that it is made from high-quality materials to impress your reader.

  • Catchy slogans

Rack cards have more space than business cards, but less space than brochures or flyers. Since you have limited space, you need to come up with a catchy slogan to deliver your marketing message. Stay away from chunky blocks of text, people want to get your message right away.

  • A benefit for the reader

What benefit will a person get by reading your rack card? You may want to include a promo code or any other similar offer for them to be enticed into trying out your products or services.

  • An urgent call-to-action

Once you identify the benefit, include a call-to-action. Do you want people to call you, sign up for a newsletter, or visit your website? To incorporate digital marketing into your traditional printed marketing material, a QR code would be a nifty addition.

When you print rack cards, look for a reliable online printing services provider. Make sure that they offer affordable package prices for high-quality products so you can get the best value for your money.

Looking for an In-between Solution? Try Rack Cards Printing

One of the most popular ways to advertise your business is by distributing business cards. When you meet a prospective client, handing out a thick, beautifully printed business card is a sure way to impress the person. Brochures, on the other hand, provide a lengthier version of your business information. They can have anywhere from four to twelve panels, giving you plenty of space to tell the readers about the background or mission and vision of your business, for example. Brochures are usually given away during trade shows, or handed over to clients who want to learn more about the products or services that you offer. Business cards may contain too little information while brochures may have too much, so if you are looking for something in between, rack cards printing is the ideal solution.

Rack cards come in two sizes: 3.5” x 8.5” and 4” x 9”. You can also go for the tear-off business card option, which means that the bottom part of the rack card is perforated and can be torn off. Since rack cards have more space than a business card but not too much space such as in brochures, you have just the right area to place information in.

Let’s say that you are promoting the soft launch of your restaurant. You can print rack cards with the help of an online printing company. Once done, the cards will be delivered to your doorstep for distribution. But how will you get the rack cards out to your target audience? Rack cards are meant to be displayed in rack or brochure stands, thus the name. They are placed in high-traffic areas and the rack cards are meant to be picked up by people passing by. For your soft opening, you can place rack cards in areas where a lot of people pass by including tourist centers, hotel lobbies, theatres, and rest stops. You can also include them as mailers if you are sending out postcards to every doorstep in your area.

When having rack cards printed, make sure to work with an online printing company that offers a good rate, quality prints, and excellent customer service. No matter what type of product of service it is that you are offering, rack cards are an in-between solution when it comes to containing just the right amount of information.

Handy & Easy to Carry: The Many Reasons to Print Rack Cards

If you are selling a product or service, there is no better way to promote your brand than to print rack cards. You will usually see these in tourist centres, theatre lobbies, or hotels. They are displayed in brochure or rack stands and the idea is for everyone to feel free getting them from the case. Since these are promotional materials, they are obviously free for the customers so if you’re a business owner, what benefit will you get when you invest in printing rack cards? Read on to find out.

Characteristics of Rack Cards

When you print rack cards, you first need to get in touch with an online printing company. They will usually offer you packages where the cards can be printed at a certain cost for 500, 1,000, or more pieces – depending on what you want. For offset printing, the more pieces you order, the lower the per unit cost gets. Here are the characteristics of rack cards that make them great for advertising:

  • They’re handy and easy to carry.

Rack cards measure 3.5” x 8.5” or 4” x 9”. Unlike brochures, flyers, or takeout menus which can be bulky, rack cards can easily fit the palm of your hand or the back pocket of your jeans. Since they are very easy to carry, customers will be encouraged to get one from a rack stand.

  • They are easy to read.

Again, comparing rack cards to brochures or flyers, rack cards are very easy to read. Brochures can have anywhere from four to twelve panels. With a rack card, you only have the front and back page to read. Most people do not like reading through chunks of text, so the size and space for writing content for rack cards is just perfect.

Since this is the case, it is important for you to design your rack cards accordingly. Make sure that the information is accurate. Include a tag line or two to make your brand known. Use the back of the card to maximize the printing costs. Include a call-to-action and a promo code, if possible – so the rack card can double as a selling tool.

  • They can be made easily accessible.

Aside from displaying rack cards in areas where there are a lot of people, you can also distribute them personally in areas where there is high foot traffic. Or, include them in delivery packages, supplier receipts, corporate giveaways, or simply place a stack of them in your office reception desk.

As you can see, there are numerous benefits from rack cards advertising so get started on designing your rack cards right now.

Print Rack Cards to Upgrade Your Print Ad Campaign

The organizers of concerts, plays, theatre shows, movies, and other musical events usually print rack cards to promote any event that they are handling. Why? Because rack cards are cheap to produce, yet are very effective in reaching out to their target market. This is also why you will often see rack cards of an upcoming play once you step into the lobby of a theatre. The rack cards are displayed on brochure or rack stands and the goal is for passers-by to get one. Once they read about the upcoming event, they will be interested to find out more information about it.

Another good thing about rack cards advertising is that it is a type of targeted marketing. If you’re a concert promoter and you display rack cards at a concert hall, the people who will see and take one of your rack cards are already interested in music. This means better response rate for your next events and if your rack cards are impressive enough, you will get more inquiries about your business.

Upgrading Your Rack Cards Advertising Campaign

Perhaps one of the challenges of rack cards printing is how to make your design stand out. Remember that the rack card will be displayed along with dozens of other rack cards of the same size, so how can your cards be attention-grabbing enough? Here’s how to upgrade these marketing materials:

  • Never use cheap paper!

It’s fine to use thin paper for brochures and flyers but never rack cards. These should be thick cards that are able to stand on their own. The finish should be impeccable – you can choose between matte or glossy. The higher the paper quality is, the more impressive your rack cards would be.

  • Make the images pop on paper.

If you must include photos or illustrations on the design, make sure that they are professional-looking. Imagine having a poorly pixelated photo of a band on your rack card. Not only will the reader not recognize the photo, but they will also have a poor impression of the quality of show to expect. Make sure that the colors and overall design blend well when designing the card.

  • The content should be impactful.

Finally, the content should be short but full of impact. Include a call-to-action. Ask the online printing services if they offer a tear-off business card option if you want something more unique.

Any business will greatly benefit from rack cards advertising, so make sure to ask your local print shop about your print package options.

Questions to Ask Yourself When You Print Rack Cards

If you’re a business owner, you may want to start promoting your brand by printing rack cards. Read on to find out more about this type of print advertising.

Why Print Rack Cards?

First, why should you print rack cards? These cards measure either 3.5” x 8.5” or 4” x 9” and they are used as a form of print marketing material. The content may include the business logo, a line or two about what is being promoted, the contact details of the business owner, and perhaps a photo and a promotional code at the back page. Unlike postcards which can have anywhere from four to twelve panels to write content in, a rack card only has the front and back side. This means that the information that you can include in the design is limited.

What’s good about this, however, is that they are very handy and easy to carry around. Rack cards are designed to be displayed in brochure or rack holders – thus the name. They are placed in areas where there is high foot traffic so anyone passing by can pick one up to read and bring home. On a business standpoint, rack cards are quite cheap to produce, but they are very effective marketing materials so they’re really a must-have for entrepreneurs.

How Do I Get Started in Printing Rack Cards?

To get started, look for an online printing service provider. Decide on the size, whether you want a detachable business card option or not, and how many pieces you want. You should also pay attention to other paper-related details like the thickness and finish of the paper. When it comes to design, remember that you have very limited space so the content should be short but impactful. If you must include images or illustrations, make sure that the quality is sharp to really impress the reader.

How Do I Distribute Rack Cards?

As mentioned earlier, after you print rack cards, they can be displayed in areas where there is high foot traffic. Hotels, tourist destinations, theme parks, gasoline stations, local landmarks, convenience stores, etc. You can also use them as inserts in every delivery or takeout order, in business transaction receipts, or as part of your postcard mailers.

When designed and distributed effectively, rack cards are a great way to attract more customers to try out the products or services that you offer.

Print Rack Cards to Connect to Your Customers

Rack cards are what those cards displayed in hotel lobbies are called. They usually come in 4” x 9” sizes and are printed using thick cardboard, with a glossy finish and bold colors. When you print rack cards, your purpose is to promote your business to as many people as possible. Here, we will learn more about how you can use rack cards to connect to your customers.

How Can I Use Rack Cards to Connect to Customers?

If you wish to include rack cards in your print marketing arsenal, you first need to look for an online printing services provider. They will be the one to print out the rack cards for you using either an offset or digital printing process. Offset is more suitable for big volume orders, and if you want professional-looking results for the print. When distributing any printed material to promote your brand to customers, make sure to pay attention to detail. Everything from the thickness of the paper to the finish of the print, the font, the colors used, and the overall design – these should all blend into one coherent design.

Next, how can you use rack cards to connect to your customers? These are displayed in brochure or rack stands so people can pick them up, read them, and take them home. You can actually have the rack cards made with a detachable business card that people can use to get in touch with you. This is one way to connect to them.

Another way that you can use rack cards to connect to customers is by making your message on the copy clear yet concise. You don’t have that much space in rack cards unlike in brochures, so reveal your message right away. There should be a call-to-action in the end so people would know exactly what to do after reading your card. Use both the front and back sides of the card to maximize printing costs.

How Should I Give Away Rack Cards?

Finally, how can you effectively distribute them after you’re done with rack cards printing? Again, its main purpose is to be displayed in a stand and picked up – so choose strategic locations. Hotels, tourist centres, rest stops, landmarks, restaurants, convenience stores, and theme parks are some of the places where you can display rack cards. Aside from putting them on display, you can also use them as package inserts, distribute them during trade shows, or hand them out personally in areas where there is high foot traffic.

All in all, rack cards are a great advertising tool so consider having yours printed out now.