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Print EDDM Postcards vs. Digital Advertising

Whether you’re manufacturing a unique product, if you are into retail, or offering a service that everybody uses on a regular basis, you need to have a form of advertisement for your business. You may already have a regular slew of clients but it can’t hurt to have new people to provide services or sell your products to. Here, we will compare traditional print marketing, specifically print EDDM postcards and digital advertising. Does one work better than the other? How about the costs involved? Read on to find out the answers to these questions and more.

EDDM Mailing Benefits

EDDM stands for Every Door Direct Mail. Here, an online printing services provider works with the United States Postal Service to deliver mailers to every door in a specific address, thus the name. As you know, postcards are cheap yet effective advertising materials. If you are just starting out, it is very convenient to take advantage of EDDM mailing because of these reasons:

You don’t have to put together your own mailing list. Simply choose which zip code, address based on demographic, or individual mailing route to send the postcards to. This saves a lot of time and is a more effective form of postcard advertising.
You don’t have to spend a lot of money. If you order more postcards from an offset print shop, the costs actually get lower as the volume of your order increases. For the postage, it only costs as few cents per piece to have the cards mailed out via EDDM.
You don’t have to take care of the USPS requirements or even bundle the postcards in stacks of 100 – the print shop takes care of all the dirty work for you. Once done, they will deliver the postcards to a local post office for mailbox distribution.

What about Digital Advertising?

Digital advertising is very popular with new businesses. They maintain official pages on different social networking sites like Twitter, Facebook, Instagram, Pinterest, etc. For this, it is important to always upload content and interact with followers so that your brand name will make an impact to them.

Combining Digital with Traditional Print Marketing

Although some business owners focus on either digital or print advertising, it is best to combine both. For example, with postcard printing, you can include a QR code on the postcard which leads to your website. You can also include promo codes and make sure that the postcard has a call-to-action. What’s important for entrepreneurs is to know which type of advertising works for them, and maximize their efforts on that to get the best results possible.

Maximize the Value When You Print EDDM Postcards

When taking on any task that’s related to your business, you naturally want to make the most out of it. If you have to spend money, your goal is to get the best bang for your buck. At the same time, you want the task to be successful in fulfilling its purpose. Let’s take print advertising as an example. No matter what product or service it is that you are offering, you will benefit from printing postcards, business cards, flyers, brochures, and similar materials. These represent your brand in the best way, especially if you will pay close attention to the details.

One example is when you print EDDM postcards. For a small fee, you can send the postcards to a targeted group of customers without having to put together your own mailing address. The online printing services will take care of all the behind-the-scenes work for you. EDDM stands for Every Door Direct Mail and here, the print shop works in partnership with the USPS to distribute your postcards to your chosen recipients.

Tips to Make the Most Out of EDDM Mailing

Now, to make the most out of your EDDM mailing task, here are a few tips to remember:

Order more postcards to lower the cost.

You can choose between offset and digital printshops. There are some shops that offer both types of printing process – they will use one based on the volume of order that you have. For offset printing, the more pieces you order, the lower the per piece cost gets. This is because it’s only the initial cost that is expensive for offset printing. Once everything is set up, they can easily print out hundreds to thousands of copies for you at a lower price.

Send postcards only to your target market.

For EDDM mailing, you have to choose which addresses to mail to. You can send mailers to every address in a specific zip code. Or you can narrow down the list based on demographics like age bracket, income bracket, household size, etc. Narrowing down your list eliminates the need to spend on postcards and postage to those who are not part of your target audience.

Include a call-to-action and a promo code.

Finally, include a call-to-action so the recipient would know the next step to take in your print ad campaign. If you will include a promo code with a limited time to claim, you are bound to get positive results because there is a sense of urgency in your marketing message.

Follow these tips and make the most out of your print marketing campaign.

Print EDDM Postcards for Your Landscaping or Lawn Care Business

Some businesses benefit from certain printed advertising materials than others. For instance, everyone needs business cards but only those in the food business can benefit from printing dine in or takeout menus. If you are in the landscaping or lawn care business, you can print business cards, notepads, postcards, flyers, and brochures. Postcard advertising in particular becomes a lot easier through Every Door Direct Mail or EDDM mailing.

How EDDM Mailing Can Benefit Your Business

First, how does EDDM work? If you have a new landscaping or lawn care business and you want to tell people within the vicinity that you are offering such services, you need to find a way to reach out to them. Here is how EDDM mailing works:

You get in touch with an online printing company that offers EDDM mailing services. There are print shops that offer print only, EDDM only, or direct mail services if you are ordering postcards.
Decide on the number of postcards that you want printed. Pay the fee for the entire postcards printing package.
For EDDM postcards, the print shop partners with the USPS so that your postcards will be mailed out to a group of addresses. You need to decide whether you want to send the postcards to every house in a zip code. Or, you can narrow down your audience to a certain demographic. If you want to send the postcards only to households in a certain income bracket or those with three family members and up, you can do that. But instead of putting together your own mailing list, the USPS provides the mailing list for you.
You only need to pay an extra charge for the postage of each postcard. The print shop will take care of the bundling of the postcards for you, as well as the USPS paperwork requirements. After all that is done, they will also be the ones to deliver the postcards to the nearest post office for mailbox distribution.

As you can see, EDDM mailing makes it easy for you to reach your target market. You only need to make sure that the design and message of the postcard is effective. Since you’re in the landscaping or lawn care business, use earth colors or green hues. Better yet, use your business logo as basis for the design of the postcard. Include a call-to-action and with EDDM mailing, people inquiring about your landscaping or lawn care business should soar in no time.

Print EDDM Postcards for a Hassle-free Way of Reaching Out to Your Customers

The task of printing EDDM postcards should be part of every business owner’s marketing campaign. EDDM stands for Every Door Direct Mail and here, the printing company works with the USPS to send out your advertising material to every door in your specified address. What’s good about EDDM mailing is that it is hassle-free. You don’t need to put together your own mailing list to reach out to your customers – the printing company does all the work for you. You can simply choose a zip code, an individual mailing route, or a certain demographic, then your advertising materials will be sent out to your customers.

Postcards in general provide more space than business cards but less space than brochures. This makes them perfect for short marketing messages, without discounting the impact to your sales and brand enhancement. With postcards which are specifically for EDDM mailing, you can send out mailers to every door in a specific zip code or mailing route. Without having to spend a lot of time collecting names and email addresses, you have a ready-made mailing list to make your marketing campaign a lot easier and more successful.

Another advantage of EDDM mailing is that it is the printing company that will work alongside USPS. After choosing a postcards printing package, you just need to pay the postage fees which are very minimal. Since you already have a specified zip code, mailing route, or demographic, you just need to wait for one to three business days for your postcards to reach your existing and potential customers.

One more important thing to remember when it comes to postcard marketing is that consistency is key. You want to frequently send out postcards to your customers so that they will easily remember your brand’s name. Mail out postcards during the holiday season, a customer’s birthday, or the start or middle months of the year when you can hold special sales. In the end, postcard marketing and print marketing in general is all about offering customers benefits so that you can gain their trust, while boosting your sales at the same time.

Want to Print EDDM Postcards? Know Your Paper Options

In today’s business environment, digital advertising may be the obvious choice for marketing any brand. But because everyone is into digital, there is such a novelty with printed advertising materials, which is exactly what makes them effective. If you want to complete your print advertising campaign, make sure to print EDDM postcards and include them with notepads, brochures, business cards, flyers, envelopes, and similar products.

EDDM Postcard Paper Options

Naturally, the first thing to do if you want to launch an EDDM postcards marketing campaign is to look for a printing company. Check if they offer digital or offset printing services. Also check on the quality of printing, materials, and customer service that they offer; the turnaround time; and the prices of the printing packages.

For the paper options, here are a few questions to ask:

What are the available postcard sizes?

The smallest postcard that you can order is 4” x 6”. There are other sizes available, the best performing is 6” x 11” and you can go as big as 6.5” x 12”.

Should I print one-sided or two-sided?

Although there’s an additional rate for two-side printing, it is still a more economical option than printing two one-sided postcards. Make your selection based on the length of the message that you would like to print on the postcard.

Which paper finish should I choose?

For the thickness, 16-pt. or 17-pt. paper stock is used. Next, choose between an ultra-smooth matte finish or an ultra-smooth gloss finish.

Other things to consider

Also decide on the quantity that you will order. If you will go with offset printing, remember that the price per piece gets lower as the number of pieces that you order gets higher. For instance, ordering 1,000 4” x 9” postcards is pricier than ordering 2,500 or 5,000 pieces.

By knowing what your paper options are for EDDM postcard printing, you can come up with a piece of marketing material that will impress your customers and boost your overall sales.

Quick Tips to Get the Most Out of Printing EDDM Postcards

When launching any type of marketing campaign, your goal is to get results. This is something that you can easily accomplish through EDDM mailing which stands for Every Door Direct Mail. Here, the USPS and the printing company of your choice will send out your postcard or other marketing materials to every door in a zip code or mailing route that you will specify. With the ease by which you can reach out to your target market, it is a must to include printing EDDM postcards as part of your to-do list when marketing your brand.

Tips to Maximize the Results of Your EDDM Marketing Efforts

With EDDM marketing, how can you maximize the results and increase the response rates? Here are a few tips:

Determine your purpose in sending out the postcard in the first place.

Are you a new restaurant and you’d like people living within a five-mile radius to try out your food? Or maybe you’re a law firm who is looking for new clients to cater to? Based on your marketing goal, you can come up with copy for the postcard that will suit your exact purpose.

Grab the reader’s attention using your design.

Aside from the copy, the design of the postcard is actually the first thing that will grab the attention of your readers. Use the same colors as your company logo for consistent branding. If you want to use images, invest in professional photography. The overall look of the postcard should appeal to the age bracket of your target audience.

Don’t just target new customers, ‘talk’ to your existing ones, too.

Although you can get a response from new customers through EDDM mailing, you can boost the response rate by targeting your existing customers. They already know what you have to offer as a business. So how can you turn them into repeat customers? By offering benefits such as freebies, discounts, buy 1 get 1 offers, and the like.

Narrow down the mailing list to your target market.

What’s good about EDDM is that you can specify which zip code, mailing route, or demographic to send the postcards to. Narrow down your mailing list to your specific target market to maximise the results of your marketing efforts.

Step-by-Step Guide on How to Print EDDM Postcards

Whichever industry your business is in, it is important to launch a complete print marketing campaign. Digital may be the preferred form of advertising by most modern businesses, but you will still get a high response rate with something like EDDM mailing. This is a service offered by the USPS where your postcard, for example, can be mailed to “every door” – thus the name Every Door Direct Mail. The main benefit of EDDM is that you don’t have to manually put together a mailing list. Simply choose where you’d like to send the postcards to and the printing company, in partnership with the USPS, will do the delivery for you.

How to Order and Print EDDM Postcards

To learn more about EDDM mailing, here are the steps to follow for ordering and having those postcard mailers sent out:

Look for a suitable online printing company offering EDDM mailing services.

The first step is to look for a suitable printing company that offers print EDDM postcards services. There are dedicated digital and offset printing companies, while others offer both. For big printing jobs, offset printing which utilizes huge printing presses is the way to go. Digital uses desktop printers and can only handle small volume orders. In terms of quality, offset printing is capable of full color, HD printing so you might want to choose this over digital.

Design your postcard.

Next, design your postcard. Sizes start from 4.25” x 11” up to 9” x 12”. Based on the size of the postcard, you can come up with a design that’s suited for your marketing needs. Are you creating a greeting card that doubles as a holiday discount coupon? Or are you newly introducing your business to a new set of clients? Design the postcard using the colors on your business logo for consistent branding. Don’t overcrowd the area with text, and include a call-to-action.

Upload your postcard design and choose the printing package.

After choosing which printing company to go with then finishing your design, upload the file on their website. The postcard size should be EDDM eligible. Once the printing company has reviewed your artwork and determined that it follows the USPS mailing specs, you’re on to the next step.

Specify your mailing route.

You can specify a zip code, age bracket, income bracket, or even an individual mailing route.

Wait for the postcards to be delivered to your prospective and existing customers.

Lastly, pay the printing and postage fees, then wait for the postcards to be delivered to your chosen mailing route. The average wait time is 1 to 3 business days.

As you can see, it is very easy to order EDDM postcards so why not try it out right now?

Combine Digital with Direct Mail When You Print EDDM Postcards

One of the best ways to reach out to your target market is to print EDDM postcards. EDDM means Every Door Direct Mail and it’s a mailing service provided by the United States Postal Service where your mailers are automatically sent to every door in a specific address, thus the name.

Let’s say that you are opening a hair salon and you want to send EDDM postcards to every address within a five-mile radius of your location. The printing company that works with the USPS will charge you an amount for EDDM mailing, then your postcards will be sent to every address in your specified zip code. You can also choose a mailing list depending on age bracket, income bracket, or another demographic. EDDM removes the brunt of the work behind manually gathering email addresses. You simply need to know which target market to send the postcards to, and they will do all the behind-the-scenes work for you.

How to Combine Digital with Traditional Print Marketing

Now, if you want to increase the response rate for your EDDM marketing efforts, you need to know how to combine digital with traditional print marketing. Here’s how:

Include a QR code in the postcard.

If you’re offering a general service or a retail product that anybody can pay for, you need to target all age brackets. Combining digital with print marketing is a good idea because you will get a better response rate. For instance, those who are in their 50s may want to read through the information in your postcard – but what about a 20something? They’d want something digital, so include a QR code in the card. This can be a link to your website where they can get more information about the product or service that you are offering.

Include a map with a pinned location.

On the postcard, you can also include a map with a pinned location, especially if your place of business is tricky to find. You can also include a witty line about a famous landmark to grab the attention of your reader.

Know which target market to focus on.

Finally, get to know your target market. You might get a good response with new customers especially if you have a well-designed postcard. But you should not leave out your existing customers. These individuals are already taking advantage of your products or services, so focus on giving them additional benefits so that they can become repeat customers. Offering discounts and freebies is a great way to make them respond to your call-to-action.

Things to Look for in an EDDM Postcard Printing Company

Are you thinking about launching a targeted print advertising campaign? You might want to consider EDDM postcard printing. EDDM stands for Every Door Direct Mail and it’s a hassle-free, cheap, yet effective way of getting the message to your target audience. If you’re a health service provider, for example, you can print EDDM postcards then mail them out to those living near your place of business. But how would you know the names and owners of the houses near you? Instead of putting together your own mailing list, you can simply look for a printing company that offers EDDM services. Basically, they will work with the USPS or the local post office in your area. You just need to choose a zip code or narrow down the mailing list to a certain demographic or age group. By doing so, you don’t have to spend money on printed cards advertising to people who might not be interested with your products or services at all.

Now, if you are considering using EDDM mailing as part of your print advertising campaign, how can you choose a good printing company? First, make sure that they do offer Direct Mailing Services. As mentioned earlier, the printing company would work with the USPS. Once you’re done choosing the design, they will take care of the USPS requirements for you. This way, you don’t need to do any heavy lifting – the printing company does all that, even the bundling of the cards.

Second, just as it is when choosing any printing service provider, make sure that they offer good quality prints. Offset is generally superior in terms of quality than digital prints – although you can still opt for the latter if you are on a limited budget. Check on the paper thickness and the size of the EDDM postcard printing materials. Whatever you choose should still fit the requirements of the USPS for direct mail marketing.

Third, look for a printing company that offers great value for your money, and excellent customer service. Compare three to four printing companies, read the feedback of their customers, then narrow down your choices and a make an informed selection from there. By doing your research, you can work with the best printing company that can take care of your direct mail marketing needs.

Localize Your Marketing Approach with EDDM Postcard Printing

If you’re doing some home improvement and you need wood glue or nails to finish a project, where would you go? Instead of travelling all the way to a huge hardware store that’s far from your house, you choose the nearest one. This not only saves time but also gas money, while also allowing you to support the local business owners within your area. As a business owner, this is something that you must consider when launching a marketing campaign that includes something like EDDM postcard printing.

You want your campaign to target those within the vicinity first, before going on a state-wide or even national scale. Television and radio ads are not necessarily targeted, not to mention they are overly expensive. You might also consider having a purely online campaign, but that is not necessarily targeted. The best thing to do is to launch a cheap but targeted, yet effective marketing campaign. For this, you can print EDDM postcards and mail them out to those living within a five-mile radius of your place of business. EDDM stands for Every Door Direct Mail. It is a type of print advertising campaign where a printing company works with the local post office in your area.

Instead of having to gather names and addresses of potential customers, you can simply specify a zip code. Once done printing the EDDM postcards, the printing company will work with the USPS to mail out your advertising materials to every address within your specified zip code. If you have a more targeted audience, you can narrow down the mailing list based on demographic, household size, income bracket, carrier route, or other categories which are provided by the United States Postal Service (USPS). Once the route is chosen, the printing company can take care of all the USPS-related paperwork. In just a few days, your EDDM postcards can reach the hands of your targeted customers.

With such a localized approach, sending out EDDM cards is bound to deliver better results than non-targeted TV, radio, or online ads.