Tag: print eddm postcards

How EDDM Postcard Marketing can Help Grow Your Business

Are you looking for an affordable and effective way to promote your business locally? Look no further than EDDM (Every Door Direct Mail) postcard marketing. With EDDM, you can target specific geographic areas and distribute postcards to every household and business in those areas. This can help increase brand awareness, generate leads, and ultimately grow your business. In this blog post, we’ll take a closer look at EDDM postcard marketing and how it can benefit your business.

EDDM is cost-effective
 EDDM postcards can save you money compared to other types of direct mail advertising. Since you’re mailing to every household and business in a specific area, you don’t have to purchase a mailing list. You also don’t have to pay for postage permits or addressing services. This can add up to significant savings for your business.

EDDM targets specific areas
 One of the biggest benefits of EDDM is the ability to target specific geographic areas. You can choose to mail to an entire zip code or carrier route, which allows you to reach customers in your local area. This is especially helpful for small businesses that operate in a specific area and want to target customers who are nearby.

EDDM is customizable
 EDDM postcards are highly customizable, which means you can create a design that speaks directly to your target audience. You can include your logo, contact information, special offers, and more. You can also choose the size and paper stock of your postcard to make it stand out in the mail.

EDDM is measurable
 Measuring the effectiveness of your marketing efforts is important, and EDDM postcard marketing makes it easy to track your results. You can track the number of postcards delivered, the response rate, and the number of sales generated from your campaign. This can help you fine-tune your marketing strategy and improve your results over time.

EDDM is easy to implement
 One of the biggest advantages of EDDM postcard marketing is how easy it is to implement. Simply choose your target area, design your postcard, and drop it off at the post office. The post office will take care of the rest, delivering your postcards to every household and business in your target area. This makes it a great option for busy small business owners who don’t have a lot of time to devote to marketing.

EDDM postcard marketing is an affordable, effective, and easy way to promote your business locally. By targeting specific geographic areas, customizing your postcard design, and tracking your results, you can increase brand awareness, generate leads, and ultimately grow your business. If you’re looking for a cost-effective marketing strategy that delivers results, consider giving EDDM postcard marketing a try.

How to Grow Income with EDDM Postcard Marketing

Direct mail marketing is not dead. In fact, it’s very much alive and well, thanks to Every Door Direct Mail (EDDM). EDDM is a direct mail service that allows businesses to target specific neighborhoods with their marketing materials. Best of all, it’s an affordable way to reach a large number of potential customers. Here’s how you can use EDDM postcards to grow your income.

  • Know Your Target Audience
     Before you can start designing your EDDM postcards, you need to know who your target audience is. Who are you trying to reach with your marketing materials? Once you know who your target audience is, you can start designing your postcards with them in mind.
  • Keep It Simple
    Your EDDM postcards don’t need to be complicated or flashy. In fact, simplicity is key when it comes to direct mail marketing. Keep your message clear and concise, and make sure your call-to-action is easy to understand and follow.
  • Include a Call-to-Action
     Speaking of call-to-actions, every EDDM postcard should include one. A call-to-action is simply an instruction for the reader on what they should do next. For example, you might include a coupon or special offer on your postcards and tell recipients to “bring this postcard in for 10% off their purchase.” Make sure your call-to-action is clear, concise, and easy to follow. You want recipients of your postcards to take action, so make it as easy as possible for them to do so.
  • Get Personalized Postcards Printed
    Personalized postcards are more likely to be noticed and read than generic ones. When you personalize your EDDM postcards, you can add the recipient’s name or address on the front of the card or even include a personalized message on the inside.
    Online printing companies such as BlockbusterPrint.com offer EDDM postcard printing services.
  • Test, Test, Test!
    As with any marketing campaign, it’s important that you test different versions of your EDDM postcards before settling on a final design. Try different images, messages, calls-to-action, etc., and see which ones generate the best results. Once you have a winner (or two), roll out your campaign to the rest of your targeted neighborhoods and sit back and watch your income grow!

Conclusion:

EDDM postcard marketing is a great way to reach potential customers in specific neighborhoods without breaking the bank. By following these simple tips, you can maximize the effectiveness of your direct mail campaign and watch your income grow in no time!

EDDM Postcard Marketing for Home Inspectors

One of the many experts in the real estate industry is a home inspector. Before buying a house, it is the buyer’s responsibility to hire a qualified home inspector to assess the condition and safety of the property. If you are a professional home inspector, how can you advertise your services to homeowners? A convenient, cheap, yet effective way is eddm postcard printing. With Every Door Direct Mail, a print shop will work with the United States Postal Service to deliver your marketing postcards to every mailbox within a zip code, or a specific mail carrier route.

What are the Services Offered by Home Inspectors?

When you print eddm postcards, you need to let the homeowner know about the services that you offer. This can include any or all of the following:

  • Early detection of mould or pest infestation
  • Inspection and maintenance of roofs or garage doors
  • Inspection of the functionality of the water heating, plumbing, and air conditioning system
  • Water analysis, which includes determining if you need a water softener
  • Clearing clutter and organizing personal property
  • Assessment of water system, sewage, fire, and safety issues

Even with the largest-sized postcard, you may not necessarily have sufficient space to list all your services – so make sure to write an all-encompassing, attention-grabbing headline. This is one example: “Buying a House? Ensure You’ll Get Your Money’s Worth with Pro Home Inspection!” Another headline that you can use is “Have a Problem-Free Home Buying Experience – Book Our Qualified Home Inspection Services Now!”

After deciding on the headline and the design, make sure that you are getting the services of a reliable online printing company. The printing method can either be offset or digital. Other things to check on includes the turnaround time, printing package price, the materials used, the paper finish, and the quality of customer support used. Finally, for the EDDM part, you can choose a demographic that includes homeowners so that you will only be sending marketing postcards to those who will potentially book your home inspection services.

Are You an Expert on Carpet, Wood, or Tile Floors? Use EDDM for Marketing!

One of the many specializations that businesses related to building can have is flooring. If you are an expert on carpet, wood, or tiles installation, you need to reach out to your target market. You can interact with them through your social media accounts but to maximize inquiries and bookings, you must supplement your advertising campaign with printed marketing materials. This is where eddm mailing proves to be useful. Through it, you can send one postcard to every door within a zip code or a mail carrier route. Every Door Direct Mail is a marketing feature offered by the United States Postal Service, and you can ask your preferred print shop if they have EDDM. 

Trim Your EDDM Mailing List to Homeowners Only

For flooring experts, you should design your postcards in such a way that homeowners will be tempted to redecorate right away. You can look for an online shop that will print eddm postcards for you – they can have digital or offset printing, or both. Then, choose which EDDM-eligible postcard size you want: 
– 4.25” x 11”
– 4.5” x 12”
– 6” x 11”
– 6.5” x 12”
– 6.5” x 9”
– 8” x 10”
– 9” x 12” 

Next, based on the size of the postcard, you can come up with a design that will immediately grab the reader’s attention. What’s good about using postcards is that they are not contained in envelopes, so the message can be read right away. Use an impactful headline, and make sure that the design is a good mix of text and images or photos. You can also include a promo code at the back of the card to boost your response rate from the mailing campaign.

After the eddm postcard printing, distribution comes next. Since you are working with a print shop that offers EDDM service, they can actually do all the behind-the-scenes work for you. You simply need to choose the address group so that they can send it there. Since you are offering floor installation services, you might want to trim your EDDM mailing list to homeowners only. The USPS can refine your mailing list in such a way that the postcards will only be sent to those who own their homes, and not those who are just renting or leasing their living space using their demographic categories. This way, you have a targeted mailing list for your flooring services without putting together your own, or buying a mailing list. 

Are You in the A/C or HVAC Business? Here’s Why You Should Print EDDM Postcards

If you are in the business of installing and fixing air conditioning units, or if you are offering Heat, Air Ventilation, and Cooling or HVAC services, then you need to find a way to advertise your brand. Temperature control in homes and offices is important, but not a lot of homeowners and office owners would know where to look in case their air conditioning, heating, or air ventilation units require servicing. To reach as wide an audience as possible, you must use a combination of online and offline advertising. For online marketing, establish a social media presence and make sure that your website is well-designed. For the offline marketing part, you can use something like printing eddm postcards to send mailers to as many residences and offices as possible. Read on to find out more about this. 

Targeted versus Saturated Mail Marketing

If you are using postcards to advertise your business, there are two ways to distribute them. First is by using a targeted mailing list. This is perfect for product sellers or service providers who have a niche market. Examples are products for women, babies, or kids of a certain age. The second way is by saturating your target market, which is where EDDM comes in. Every Door Direct Mail is a service offered by the United States Postal Service for entrepreneurs, where they can mail postcards to every door in a zip code or mail carrier route – without having to build or buy their own mailing list. 

Why Should A/C or HVAC Businesses Go for EDDM Mailing?

For those who are in the A/C or HVAC businesses, eddm postcards is the perfect way to advertise because you can send one postcard to every mailbox within a zip code or mail carrier route. Every home has an air conditioning unit, or radiator that might require fixing, so you have your targeted audience right there. If you also service commercial HVAC or A/C units, you can also include business addresses with your EDDM mailing campaign.

When looking for a print shop to create the postcards for you, make sure that they offer EDDM mailing. This is because they will essentially work with the USPS in sending your postcards to every door within a certain area. After printing the postcards, they will bundle the cards, fulfil the paper requirements of the USPS, and even send the cards to your local post office for individual mailbox distribution. With such a no-fuss, hassle-free process, how can you say no to the prospect of advertising your A/C or HVAC business using EDDM mailers? 

EDDM Postcard Printing for Auto Dealerships

You’re fairly new in the neighborhood and you put up an auto dealership business. You want to tell people about the automotive products and services that you are offering, but you’re clueless on how to get started. A good starting point is to establish your online presence. Creating accounts in the most popular social media sites is free, and you can start engaging prospective clients there. Once that’s all done, post quality content to continue engaging your customers. But how else can you spread the word about your business, especially for clients who are not always online? This is where eddm mailing comes in. With EDDM or Every Door Direct Mail, your marketing postcards can be sent to every door within a specific zip code or mail carrier route. For just a few cents of postage fee per card, you can spread awareness about your brand. 

Ways that Auto Dealerships Can Use Postcards 

All you need to do to print eddm postcards is to find an online print shop that offers such a service. You need to make sure that they specialize in EDDM because the print shop will work with the USPS to deliver your postcards to every mailbox in a mail carrier route. After printing the cards, they will even bundle it for you, complete the USPS requirements, and bring the postcards to the local post office for individual mailbox distribution. 

Next, here are the different ways that auto dealerships can use postcards: 

  • To create brand awareness

If you are just starting out with your postcard advertising campaign, you need to create brand awareness first. Mail out postcards that introduces your auto dealership, then include a list of the products and auto services that you offer. 

  • To announce special offers 

You can also use postcards to announce sales incentives, discounted promos for services, and any other special offers. Do this regularly to make customers feel that you care about them getting the best bang for their buck. 

  • To send out service department reminders

If you know that a customer’s car requires servicing, send postcards as reminders – preferably a week or two before the actual date. 

  • To thank customers for their loyalty

Lastly, regular mailing is the key for a successful postcard campaign. Thank customers for their loyalty using thank you postcards, and include a discount code for good measure. By using eddm mailing services and a regular postcard mailing campaign, you can boost awareness about your auto dealership, taking your sales along with it. 

Online Tools to Help Choose Addresses When You Print EDDM Postcards

If you are thinking about launching an eddm mailing campaign, choosing the addresses is crucial. EDDM stands for Every Door Direct Mail and it’s a service provided by the United States Postal Service to help local business owners. The idea is that entrepreneurs can mail postcards to every door within a zip code, for example, for marketing purposes. Only specific sizes of postcards are allowed, and you can either work with a print shop or fulfil the USPS requirements yourself. The main advantage of this type of marketing is that you do not have to put together your own mailing list. With the online tools available, you can ensure that you are only sending postcards to the people who are part of your target market. 

Choosing Which Addresses to Send Postcards? These Tools Can Help 

To make your print advertising campaign easier, it is best to work with a print shop that offers eddm mailingservices. When they print eddm postcards, they will ask you where you would like to send the postcards to. Let’s say that you have a restaurant. Everyone can be your target market because your product is food. Thus, you can have a ‘general’ address group, which can be the zip code of your restaurant’s location. You can also choose an individual mail carrier route, or all the addresses within a five-mile radius of your food establishment. 

On the other hand, if you have a more niche market, you can narrow down your list so that you will send postcards only to those who will buy your products or services. If you are manufacturing women’s products, you can choose the category households with women of a certain age bracket or income bracket. This way, you would not have to spend money on postage to household where no women reside. To help you better choose which addresses to send the EDDM postcards to, here a few online tools available: 

  • USPS.com

The website of the USPS has the EDDM Online Tool where you can search for neighborhoods where your customers live. You can search for routes, use filters to target customers, or search by demographic. This makes it easier for you to decide where to send your marketing postcards. 

  • Melissa Lookups 

This website has a Carrier Route Map lookup which allows you to search a zip code, view the mail carrier route maps, and boundaries. By simply typing a zip code, you can view the route, the number of businesses in the route, the average household income, average property value, and other essential information. 

After deciding where to send your postcards, the print shop will take care of the rest of the process for you. You just need to pay the postage fee then they will bundle the postcards, fulfil the USPS requirements, and deliver the postcards to your local post office for individual mail box distribution. 

EDDM Postcard Printing for Beauty Salon, Spa & Wellness Centre Owners

If you’re in the business of making people look and feel better, the best and cheapest way advertise it is through eddm postcard printing. With Every Door Direct Mail, the postcards you designed will be sent to a group of addresses with the help of the United States Postal Service. Since everybody is a potential client when it comes to health, wellness, relaxation, and beauty, what you can do is choose a zip code or a mail carrier route. After you print eddm postcards, the print shop will work with the USPS to send one postcard to every door in the address group that you chose. This makes it easy to promote your products and services, without having to put together a mailing list. 

When to Use EDDM Postcards

After choosing which online printing services provider to go with, the next thing to do is design your postcards. These printed marketing materials have more space than business cards but less space than brochures or flyers. There are different sizes to choose from, but even if you go with the biggest size, you still want to keep your message short but impactful. Include a call-to-action and a time-limited promo code so that you can entice the readers to take immediate action. 

If you own a hair salon, beauty salon, a spa, or a wellness centre, here are the instances when you can effectively market using eddm postcards:

  • For salon, spa, or wellness centre openings

If you are newly opening your business, you want to get the word out to as many people as possible. Send out eddm postcards at least a couple of months in advance to let your target audience know about the opening. Also establish your social media presence so that you can get a lot of initial clients. 

  • When offering a new service

If you own a hair salon and you have a new perming equipment, for example, you can send postcards to let your existing and new customers know about it. Offer a discount so that more customers can try it out. 

  • When having a big sale

If you think that sales are a bit slow, that’s when you can hold big sales for your products or services. Announce it by sending out postcards. 

  • When reopening or introducing your business to a new audience

If you are reopening or introducing your salon, spa, or wellness centre to a new audience, you can send out postcards as well. 

Cheap and easy to produce but effective, EDDM postcards are a great marketing tool to have for those in the aesthetics and wellness industry.

Use Promo Codes When You Print EDDM Postcards

If you are soft launching a restaurant or if you’re a startup and you want to let people know about your business, the easiest way to reach out to your customers is to use EDDM mailing. EDDM is Every Door Direct Mail and it’s a service provided by the USPS to specifically help startups and local business owners. You cannot use EDDM to send packages – its specific purpose is to mail out postcards or other printed promotional materials to a specific group of addresses.

What’s good about this type of print advertising campaign is that you do not have to put together your own mailing list. If you’re just starting out in the business, it is perfectly understandable for you not to have any sort of mailing list yet. Instead of spending your time on something this tedious, you simply need to pay a small fee for the postage of EDDM postcards.

Basically, you need to get in touch with an online printing company and ask if they offer EDDM postcards. If they do, they will complete the following tasks:

  • Print the postcards for you, making sure that the size is acceptable for EDDM mailing. The EDDM eligible sizes are: 4.25” x 11”, 4.5” x 12”, 6” x 11”, 6.5” x 12”, 6.5” x 9”, 8” x 10”, 9” x 12”.
  • After printing the postcards, you will be asked where you would like to mail the postcards to. You can either choose by zip code so the USPS will send one postcard to every door within the address. Or, you can narrow down the list to individual carrier route, demographics like age bracket, income bracket, or household size.
  • Some print shops will bundle the postcards for you in 100s, which is a requirement of the USPS. They will also take care of the other paperwork requirements.
  • Once done, the print shop will deliver the postcards to the local post office for individual mailbox distribution.

To get the best value for your money, there are some EDDM mailing services providers which give out promo codes. Search for this online or ask the print shop if they offer such promo codes. These will entitle you to discounts so that you can save even more when having the cards printed out. During the design process, make sure that the overall look of the postcard fits your brand’s image. Also include a call-to-action and promo codes that the customers can use. This way, you will get a positive response after the USPS sends out the marketing postcards.

How Print EDDM Postcards Benefit a Variety of Businesses

If you have a local business, you might think that word of mouth is the best advertisement for your business. Although it is true that word of mouth helps, you still need to exert a lot of effort in digital advertising and invest in printed marketing materials to reach the part of your target audience who are not online. Better yet, combine digital and print to get your marketing message to as many people as possible. Here, we will look at one print ad material in particular: EDDM postcards. What is EDDM mailing and how can it benefit a variety of businesses? Read on to find out.

How EDDM Works

EDDM is Every Door Direct Mail and it is a service offered by the United States Post Office to benefit local business owners. It allows you to target a specific area when sending postcards so you can send mailers based on:

  • Zip Code
  • Household size
  • Average household income
  • Age bracket
  • Individual mail carrier route

You do not need to go through the hassles of collecting individual names and mailing addresses – the USPS will provide it for you. The local post office will deliver your business postcards to every door within the route. Another convenience offered by EDDM mailing services is that you do not have to go through filing the paperwork or requirements yourself. By working with an online printing company that offers EDDM mailers, they will be the one to partner with the USPS to complete the requirements and even bundle your postcards together. You simply need to pay the fee for the postcard printing package, plus a few cents for EDDM mailing. The print shop will take care of the rest of the process for you, then the postcards will be delivered to your chosen mailing route.

Different Businesses that Can Benefit from EDDM

Next, which businesses can benefit from EDDM? Restaurant owners, landscapers, lawn care experts, commercial offices, retail stores, real estate service providers, coffee shops, aestheticians – almost any service provider or product seller can enjoy the advantages of EDDM mailing. When designing the postcards, be sure to include a call-to-action and use the colors which are present in your business logo.

By sending a postcard to every door through EDDM mailing, you can easily and effectively send your marketing message to your target audience.