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Brochure Printing: Do people still print brochures?

What’s that you ask? The power of brochure printing for businesses? Oh, get ready to be enlightened.

Have you ever been handed a brochure at a trade show and it’s so awful, you can’t help but laugh? Yes, we’ve all been there. But let’s face it, those brochures that make you laugh, they stick with you. You remember them. That’s the power of brochure printing!

But wait, there’s more. Among the myriad of marketing tools, the humble brochure is the unsung hero.

Everlasting Impression: Unlike a fleeting online ad, a well-designed brochure is a physical object a customer can hold. It’s like a mini billboard that fits in their pocket. Can your Facebook post do that? I didn’t think so.
Credibility on Paper: Ever handed someone a business card and they look at you like, “Okay, so what?” A brochure, on the other hand, is like a handshake and introduction all in one. It says, “Hello, we’re legitimate. And here’s why.”
Your 24/7 Salesman: Even while you’re sleeping or binge-watching your favorite series, your brochure is out there, tirelessly selling your products or services. No need to feed it or give it breaks. It just… works.
Easy to Distribute: Hand them out at trade shows, leave stacks in local businesses, or even do a direct mail campaign. It’s like a tiny, paper ambassador for your brand.
Cost-effective: Compared to other forms of advertising, brochure printing is relatively cheap. So you can spend more money on important things like fancy office chairs or that espresso machine you’ve been eyeing.

So, the next time you’re thinking of ways to promote your business, don’t forget about the power of the humble brochure. It might just be the secret weapon you’ve been looking for. Now, isn’t that a funny thought? haha! Print brochures online with BlockbusterPrint.com

A Comprehensive Guide to Brochure Printing Services

Printing brochures is still an essential way of advertising any business. However, not every business has the time, the resources, or the expertise to create high-quality brochures. As a business owner, you might find it difficult to choose the right brochure printing service for your company, given the sheer number of providers that offer a wide range of services. If you want to know more about brochure printing services, then read on.

Why choose a brochure printing service?

Printing a brochure involves a lot of steps, including designing the brochure layout, selecting the right paper and ink, and choosing the right printing technique among others. By choosing a brochure printing service, you can save valuable time and money, while also ensuring the highest quality of printing. A professional brochure printing service will take care of everything, from design to delivery.

Questions to ask before choosing a brochure printing service

Before choosing a brochure printing service, you need to ask yourself several questions, such as the number of brochures you need, the design and the layout you want, and the budget you have for the project. Once you know what you want, you can ask the printing service provider some questions, such as the type of paper they use, the printing techniques they employ, and the delivery time, among others.

Types of brochure printing services

There are different types of brochure printing services you can choose from depending on your budget and your needs. Digital printing is a faster and more affordable option for smaller runs, while offset printing is a better choice for larger runs because it offers higher quality and lower printing costs per unit. You can also opt for specialized printing services such as foil stamping or embossing, which can give your brochure a unique touch and make it stand out.

How to make your brochure stand out

To make your brochure stand out, you need to invest in high-quality design and printing. Your brochure should reflect your brand values, and it should provide your customers with relevant and valuable information. You can also consider using high-quality paper, adding a unique texture, or incorporating a die-cut into your design to make your brochures more attractive.

Choosing the right printing service provider

When it comes to choosing the right brochure printing service provider, you need to consider several factors, including the quality of their work, their pricing, their turnaround times, and their customer service. You can check online reviews, ask for samples, and compare quotes from different providers to find the best one for your specific needs.

Conclusion:

Overall, a professional brochure printing service can help you create high-quality and visually appealing brochures that reflect your brand and attract new customers. By selecting the right printing service provider, you can ensure that your brochures stand out and provide your customers with valuable information about your business. So, take your time, ask the right questions, and choose a printing service that meets your specific requirements and budget. Contact BlockbusterPrint.com for all your brochure printing needs.

How Premium Brochure Printing Can Help Boost Your Business Sales

In the digital age, we often overlook the power of print marketing materials. While online marketing has become the norm, print materials such as brochures remain a popular and effective marketing tool. Brochures can provide potential clients with useful information about your business, highlight your products and services, and leave a lasting impression. In this blog post, we explore how premium brochure printing can help increase your business sales.

Captivating Design
The design of your brochure is essential in grabbing the attention of potential clients. A professional design with high-quality images will help your brochure stand out from the competition. Premium brochure printing options such as high-gloss finishes, embossing, and metallic inks can add a luxurious touch to your brochure, making it more visually appealing to customers.
Credibility
A high-quality brochure printed on premium paper not only looks professional but also conveys a sense of trust and credibility. Clients are more likely to take your business seriously when you invest in quality marketing materials. A brochure printed on high-quality paper with a premium finish is perceived as more valuable and worth keeping.
Tangible
While digital marketing methods can be effective, they lack the tangibility of print materials. A brochure is a physical item that your potential clients can take with them, allowing them to revisit your business and its offerings. This tangible item makes your business more memorable and increases the likelihood of potential clients reaching out.
Reach a Broader Audience
Brochures can be distributed to a broad audience such as trade shows, direct mail campaigns, and in-store promotions. They are an effective way to showcase your products or services and reach potential customers you may not have reached through other marketing channels. A premium brochure printed on high-quality paper will leave a lasting impression and increase the likelihood of potential customers reaching out.
Cost-Effective
Compared to some forms of digital marketing, such as pay-per-click advertising, brochure printing can be more cost-effective. Brochure printing offers numerous benefits, including tangible marketing materials that can be distributed to a broad audience with a one-time printing cost. They can be helpful in generating leads without the need for a continuous advertising budget.

In conclusion, premium brochure printing provides numerous benefits that can help boost your business’s sales. A well-designed and printed brochure is an effective tool that can help you reach a broader audience, build credibility, and leave a lasting impression. With cost-effective printing options available, brochures should be a valuable addition to your marketing strategy. Don’t let digital marketing methods distract you from the power of print marketing. A professional and polished brochure is a valuable tool in today’s digital age. Visit BlockbusterPrint.com for all your printed brochure needs.

Which Layout Options Work Best when You Print Brochures

When you print brochures, business cards, postcards, menus, and flyers, you are in fact launching a full-blast print advertising campaign. Most people think that print is not effective anymore, but it cannot be farther from the truth. Combining a digital with a print advertising campaign will help you achieve maximum results for whatever goal you have set for yourself. This is precisely the reason why you need to pay close attention to detail when designing each and every printed product that you will use for the promotional campaign. Here, we will focus our attention on how to print professional brochures. Take a look at these printing tips:

Know what the purpose of the brochure is.

Are you introducing a new product or service? Are you establishing a new company so you would like clients to know how everything started, and what your goals are as a business? Would you like customers to attend an upcoming corporate event, or participate in a huge in-store sale? Based on your purpose, there is a corresponding layout and design that you can apply.

Look for a good quality printing company.

There are many companies that print brochures online , but not all of them are created equal. Digital printing companies will most likely use desktop printers, which may not necessarily deliver professional-looking results. If you want high-quality prints, go for offset printing which utilize high-end printing presses. Offset printing may be a bit pricier than digital printing, but the results are well worth it.

Choose a layout and design that will suit your company’s image.

Lastly, choose a layout and design that will appeal to your target market. If you’re introducing your company to prospective suppliers, clients, and customers, for example, go for a business brochure layout. This is structured and a bit formal – and may include the mission and vision of your company.

If you are introducing a new product or service, the layout should be that of a marketing brochure. This should include a lot of professionally-shot images that will appeal to your target market. The copy should be descriptive, and entice the readers to buy exactly what you’re offering. Other types of layouts are travel brochures, corporate brochures, design portfolio brochures, instructional brochures, financial brochures, and educational brochures.

Planning to Print Brochures? Layout Ideas You Can Borrow

When you print brochures, you want to make sure that you are getting maximum results. For this, it is good to determine what your goal is in the first place. Brochures are printed to introduce a company or a new product or service. They can also be used as a travel guide, as a form of advertising for an upcoming show, or to encourage parents to enrol their kids at a class or school. As you can see, brochures are quite versatile. So in order for you to reach your goal for printing the, you must know which layout option works best for you:

Corporate brochures

If you’re a startup company and you would like to introduce your business to potential customers, suppliers, and business partners, go for a corporate brochure layout. This would usually include your company’s mission and vision, as well as a brief description of the products or services that you are offering. Corporate professional brochures have a good mix of text and compelling images.

Travel brochures

Image-heavy, travel brochures are usually seen in airports and tourism offices. Targeting travellers or all ages, these printed advertising materials should encourage readers to scratch that itch to travel.

Advertising brochures

When you print brochures online and your goal is to advertise something, you need to design it in such a way that it appeals to your target market. If you’re selling beauty products, for instance, the color scheme and images must appeal to your main buyers – who could be females aged 18 and above. Also plan the assembly of pages – there should be an introduction, a brief description of what you are advertising, and a call to action in the end.

Financial brochures

If you’re selling insurance packages, go for a financial brochure layout. For this, use images, pie charts, and graphs which can be easily understood even by someone without a financial background.

Real estate brochures

If you are in the real estate business, you will naturally target single professionals or families who are looking for a property to buy – or sell. Just like corporate brochures, there must be a balance between text and image so that it will be easy to read.

Which among these brochures are you planning to have printed out?

Reach Out to Your Target Market when You Print Brochures

Do you know which businesses print brochures as part of their print advertising campaign? Almost all of them do – solo entrepreneurs, partnerships, freelancers, corporations, startups, and established businesses. Unlike what most people think, print advertising is not dead. In fact, it is getting a revival because most professionals have discovered that print is the perfect complement to digital advertising.

How to Target the Right Market with Brochures

Next, as long as you know how to do it properly, you can reach out to your target market by printing out brochures. How, exactly? Here are a few tips:

Make sure that the design reflects the image that you want to project for your brand.

When designing professional brochures, it is best to make it look as if they are designed by, well, professionals. A client or a potential business partner can easily determine if your brochure was not laid out by a graphic designer, or is fresh out of a desktop printer. The quality is just not there because the results do not look professional. While you’re at it, make sure that the design of the brochure reflects the image that you want to create for your brand. If your target is women in their 20s and up, for example, which color scheme would appeal to them? What are the images that will grab their attention? The answers to these questions would be entirely different if your target market is young professionals looking for a house, or teens or tweens who do not have their own money to spend just yet.

Know where to distribute brochures to get maximum impact.

Unlike postcards which you can send by mail in bulk, brochures need to be distributed face-to-face. You can do so in events that draw big crowds, trade shows, or you can display these brochures in your office reception desk on in parts of your work area where there is plenty of foot traffic.

Look for a good brochure printing company.

Finally, look for a print brochures online that will deliver the best quality print. Digital printing companies are good but offset printing is even better. These companies use state-of-the-art offset printing presses to deliver professional results.

All in all, reaching out to your target market through brochures require a lot of planning because you must come up with a suitable design. After that, the right printing company will do the trick so you can distribute the brochures to your target audience with utmost confidence about the results.

Brochure Printing: Retain Existing and Attract New Customers!

Whether you’ve been in the business for a long time or if you’re just starting out, the one thing that you should keep on working on is advertising through brochure printing. Here, we will have a deeper look at how you can print brochures to attract new clients and retain your existing customers.

Tips for Using Color Brochures to Engage Your Customers

When you print business cards online, you have very limited space so you can only indicate your business name and contact information, and maybe a short tagline. As compared to business cards online, brochure printing gives you more room to ‘talk’ your customers. So what can you do to engage them when using brochures as part of your advertising or marketing campaign? Here’s how:

How can I attract new customers through brochure printing?

One look at your printed advertising materials is enough to give customers an idea of what you’re all about as a company, so make sure to create a good first impression. When they receive black-and-white brochures with a barely put-together layout and a copy that’s not even visually enticing, do you think they will trust your brand? Not at all! Compare this with reading a tri-fold, 4.25” x 11” brochure in a thick paper with semi-gloss paper and an excellent design. When they see the work that you put into creating the brochure, they will have an impression that you will deliver the same quality when it comes to the product or service that you’re offering.

How can I retain existing customers with brochure printing?

Next, how can you retain existing customers simply by printing brochures? Because of the space allotted in brochures, you can have a lengthier description of any new product or service that you are offering. If a loyal customer is interested in a new service in your salon, for instance, but does not have time to talk to you about it, you can simply hand over a brochure. This will give the customer a chance to read more about the new service, and entice him or her to try it out.

Simply put, brochure printing is a classic but still effective way of attracting new buyers and maintaining the existing customer base that you have – so order a set of glossy brochures for your business right now!

How to pick a brochure printing service online

You have many options in brochure printing services online and you’re thinking, “Who do I pick?”

Great question!

Many will pick based on their own perceptions of what they think “the best brochure print service” is.

Some will pick the cheapest brochure printing service while others see cheap directly correlated to bad quality. Some will pick an expensive company thinking, “Ya get what ya pay for”, right? What about online reviews? Surely the company with the most reviews is better, right?

The truth is…

The best brochure printing service should consist of a great price (expensive does not mean better), great offset quality (never digital), fast turnaround time (24 hours), friendly educated designer-based staff with a live chat support team and low shipping prices, and of course 3rd party testimonials.

It’s also great to see a company be extremely transparent and offer, as well as advertise, free reprints if they have caused error and a price beat guarantee. The kind of guarantee shows the good people that they are and willingness to make you happy.
Let’s discuss these areas and what to look for within each category listed above…

PRICE

Pricing should always play a roll in who you pick to print brochures with. In today’s world, most print services charge a crazy amount of money for no reason other than to pay for their marketing. Expensive price does not mean better quality, it just means expensive. You can achieve very high end quality with low prices. Yes, it is true you get what you pay for and like every industry, cheap does at times mean bad service and bad quality. How is a person to know? Judge a service off their support and ask about quality (which we discuss next)

QUALITY

In today’s print world approximately 8 out of 10 online printing services as well as local services print in the low quality digital method. When shopping for print you always want offset quality. They print service offers digital, they basically just click a print button whereas with offset quality resolution metal film plates are required to achieve a grander resolution, similar to how professional photography is developed. Brochure printing services that charge more money for digital will rarely advertise that they provide you with a lower quality method. This is because they get to achieve higher profits for themselves while providing a lower end product for you. Always look for an offset printing company and pricing is not always one way to distinguish the better quality.

SPEED

Do you need an important print material in a hurry? Don’t be fooled by Rush Services. Most print services take 48 hours to print and ship on the third business day yet claim this to be a rush service. Aside from that, most companies hide the fact that they have a one-day file review process which will extend your deadline. You have to go digging through tons of fine print in other pages to find these details. Look for a company that lists this information in areas you would want it listed. This transparency shows honesty and a good group of people servicing you. True Rush printing is 24 Hours by certain deadline.

LIVE SUPPORT

Companies that offer Live support tend to be a lot more transparent and eager to work with clients. Being able to ask a live representative questions instantly through a live chat dialogue typically tends to let you know that they have a staff well-educated which may most likely be composed of graphic designers rather than just hourly employees there for a paycheck and not a passion for what they do in their line of work. Live chat support is an A+thing to look for in a brochure printing company.

GUARANTEES

A great company offers you a no-hassle guarantee to reprint your product if it is poorly processed or damaged. Most companies would have a quality assurance Department in order to ensure that the product never even makes it out of the warehouse if it does not meet the high standard print quality guidelines. But if for some reason it bad product doesn’t leave a brochure printing Warehouse you want the Peace of Mind knowing they will replace it free of charge. Price match guarantees or price beat programs show further transparency that lets you the customer know they will do anything to achieve your happiness and satisfaction.

All these wonderful categories are possible and a very much available in online brochure printing services with BlockbusterPrint.com

Copywriting Tips for Brochure Printing

Brochure printing should definitely be part of your brand’s print advertising campaign – but not all brochures are created equal. As compared to one-page flyers or business cards, you have a lot of space to include more information about your companies, products and services when printing out a brochure. But people these days get bored with all-text published materials, so your words need to immediately grab attention, and the design should be equally eye catching.

For this, we have put together a list of the most important tips to remember when writing copy for brochures:
• Make sure that the copy on the brochure tells a story.
Since trifold brochure printing jobs involve a bigger space to put your text and images in, you need to make sure that the way the copy is written is that it tells a good story. Let’s say that you are introducing a new product in your line-up. When having a brochure made, see to it that the copy tells the story of how you came up with the design, what makes it different from the items you already have, and how it will benefit customers. An interesting, well-written copy will turn your brochure into a keeper instead of paper that people just automatically throws away.

• The copy should have the right tone of voice.
What’s your target market? If it’s tweens who you are selling body care products to, use a language that they can easily relate to. For this, a ‘trendy’ tone of voice works. Otherwise, if you’re a law firm with more conservative, older clients, you should definitely use the professional tone of voice – although it still should be active and not monotonous at all.

• The information should be objective and factual.
Naturally, the information included in your brochure should be objective and factual. Even if your goal is to sell, you should not make any false claims when writing the copy for your brochure.

• The end pages should have a call to action phrase.
Lastly, when writing the copy for your brochure printing project, make sure that there is a call to action at the end pages. Do you want them to visit your website? Buy your product? Call your office for inquiries? By keeping these tips in mind, you can have an effective copy written and printed out on your company’s brochure.

What Entrepreneurs Need to Know about Brochure Printing

Despite the existence of websites, you can still use traditional brochure printing as a way to tell people more about your business. Printed promotional materials may seem superfluous to some, but it actually is a still effective way of getting the word out about your company. In fact, printing promotional materials should be done alongside online promotional activities.

Things to Remember when Having Brochures Printed

Now, if you decide that brochure printing is a good way to tell prospective clients and customers about what you do as a company, how can you go about the task? Here are a few things to remember:
• Include all the important information about your business on the brochure.
Brochures are printed promotional materials which tell people about your company history, products or services, and mission statement. If a business card includes just your contact information, a brochure takes things one step further by including all the pertinent information regarding your business. As such, it’s a must to include all important info, write solid content about what your business is all about, give people a glimpse about your company history, etc.

• Look for a printing company which has extensive experience and the right equipment for printing professional-looking brochures.
Brochures should leave a lasting impression so look for a printing company with plenty of experience in the field.

• Decide on the size, folding type and paper used for the brochures.
Finally, decide on the details of the brochure. In companies like BlockbusterPrint.com, the available brochure sizes are as follow:
– 8.5 x 11 inches
– 8.5 x 14 inches
– 11 x 17 inches

You can place orders for 100; 250; 500; 1,000; 2,500; 5,000; 10,000 and up. There are also more than ten options for folding types including tri-fold, Z-fold, half fold, double parallel, single gate fold, double gate fold, roll fold, accordion fold, half then half again, and half then tri-fold.

Through professional brochure printing, you can leave a lasting impression to your clients and tell them what your business is all about.