postcard printing – Page 6 – BlockbusterPrint.com Blog

Achieve the Marketing Results You Want with Postcard Printing

In your personal e-mail account, do you know how most marketing messages simply end up in the Spam folder? These messages get filtered by your e-mail provider so they don’t even have a chance of landing on your Inbox. If you’re an entrepreneur, this is something that you need to think about if you are considering launching an e-mail marketing campaign. There’s nothing wrong in having one at all, but make sure that you are not expecting good results – because you’ll end up being disappointed. A better alternative would be to use print postcards which you can send to the actual mailboxes of your target market. These have a better chance of being actually read by prospective customers, and you are bound to get great response.

Factors to Consider in Postcard Printing

Fortunately, there are many postcard printing companies which specialize in printing out such marketing materials. When having postcards made, here are a few things that you need to take into consideration:
• Your end goals
Why are you making the postcards in the first place? Are you launching a new menu in your restaurant which you’d like your customers to try out? Do you have an online business and you’d like customers to visit your website? Are you currently offering discounts on your car servicing business? Or maybe you’d simply like to stand out from your direct competitors? Depending on your end goal, you can write a copy that will help you achieve such end results.

• Your targeted market
Naturally, you should use language which your target market can relate to. If your product is geared towards tweens or teens, use trendy terms that they can easily relate to. If the service you’re offering is targeted towards a more mature audience, use formal language which is still catchy enough to do the trick of selling what you have to offer.

• Other things to consider
Your budget, the turnaround time, the quality of print, the choices of material – these are the other things to consider when having postcards printed out. Make sure that you’re dealing with a company like BlockbusterPrint.com, which has plenty of experience when it comes to projects like postcard printing.

Counting Down the Benefits of Postcard Printing

No matter what the nature of your business is, you are bound to benefit from postcard printing. Unlike the more modern forms of advertisement like online promotional campaigns, printed ad materials have that age-old appeal which also makes your business stand out. In the midst of competitors who are using websites, pay-per-click campaigns and similar methods to promote their products or services, you can easily rely on postcard printing to spread the word about your brand.

Still not convinced? Let us have a countdown of the top benefits of postcard printing:
– Postcard printing is cheap. With companies like BlockbusterPrint.com, you can have an entire batch of different-sized postcards made without having to spend so much.
– Since you are sending out the postcards directly to your customers, you can receive direct feedback from them. If you used the postcards as a coupon, for example, and you see customers running to your store to take advantage of the discount you offered, you know that your postcard campaign is effective. Also, you would not have to announce to your competitors what you’re up to so you can be one step ahead of them.
– Aside from the fact that postcards can be made professionally for a very affordable price, they are also very eco-friendly. You don’t have to use a lot of paper or envelopes and they can be directly mailed out to your target market.
– Since postcards do not have envelopes that need to be opened, the probability of a customer reading your message is 94%. If they like your offer, they will definitely take advantage of it.
– Unlike promotional messages sent via e-mail which may not even end up being read by a customer, it is more likely for customers to respond to postcard promotional campaigns.

These and more are the benefits of eddm postcards. If you haven’t already done so, now is the best time for you to take advantage of these perks in promoting your business and spreading the word about your brand.

Effectively Use Cheap Postcards to Advertise Your Spa Business

When you mention the term cheap postcards, the first thing that usually comes to mind are the travel postcards that vacationers send to their loved ones back home. Holiday cards for special occasions and promotional postcards from companies selling their wares are the other forms of postcards. If you’re an entrepreneur who is looking forward to using this very affordable form of printed advertisement, you should definitely use postcards. They come in a variety of sizes and the available paper stock for the cheap variants are suitable enough to suit your purpose.

Let’s say that you are in the spa business. How can you use cheap postcards to lure customers to your business establishment? Your goal as an entrepreneur is to make people pay for your staff’s services and for your establishment to offer relaxation, beautification and other treatments. If you just had your soft opening, how can you use postcards to get more people to visit your spa? Here are a few ideas:
– Include the basic information about your establishment to let people know how your business got started, and how they could book an appointment.
– Use the postcards as coupons, where you can offer discounts to customers for your wide array of services.
– You can include pictures of customers having a fun, relaxing massage in your spa to entice more customers to try out your services. You can also add the testimonials to let potential clients know about the quality of services that you offer.

The possibilities of the information that you can include in custom printed postcards are practically endless, so use it as a way to promote your spa business – or any other business that you may have.

Rules when Printing Cheap Postcards for Real Estate

If you’re looking for an affordable yet effective way to market your real estate business, why not print cheap postcards? With companies like BlockbusterPrint.com, you can take your pick from ten different sizes, thick 16-pt. paper, and highest full color quality. But why should you print postcards to promote your business in the first place? If you’re new in the real estate industry, a postcard is a cheap yet effective way to let prospective customers know that your business actually exists. As long as you know how to maximize the marketing potential of the postcard, you can use it to its full promotional advantage.

Essential Tips when Using Postcards for Real Estate

Your goal may be to print cheap postcards, but just because it’s affordable does not mean that it has to be sloppy or haphazardly done. Here are a few essential tips on how you can extract the utmost benefits from using postcards for your real estate business:

• Send the right message.
Even if you invest in shiny postcards printed on very thick paper, it will not be impactful if you don’t focus on the message. A 6” x 11” postcard is the most popular, but that does not offer you much space to print on. This means that you should use the space available to impart a message, whether it’s introducing yourself, telling people that your business just opened up, or that you are just a phone call away if they need the kind of product or service you’re offering.

• Don’t overwhelm your audience.
When having postcards created, craft your message in such a way that the receiver will not be overwhelmed. Are you targeting home buyers or sellers? Using the available space, how can you make an irresistible offer? What can you say to achieve your marketing objective?

• Know how to measure the success of your postcard campaign.
Finally, learn how to measure your success. A month after the postcards were sent out, did you have more visitors on your website? Did many people attend an open house? Did you receive more phone calls? Do the same thing after a month with a different message and measure if you got the same level of success.

By knowing what to incorporate in the message itself, you can print postcards online and reach your marketing objectives without having to spend so much.

What You Need to Know about Direct Mail Postcard Printing

Direct mail postcard printing may be traditional, but it is one of the oldest advertising techniques in the book. Mailing out postcards is fun and cool because, in the world of e-mail and social media, nobody actually sends out anything in the mail anymore, do they? Aside from the vintage-cool factor of sending out direct postcard mailers, they’re also an excellent way to deliver a message to your target market.

If you’re not yet convinced about the viability of using direct mail postcard printing to advertise your business, take a look at its many advantages:
• Postcard printing is cheap and effective.
At companies like BlockbusterPrint.com, you can have 100 4” x 6” postcards printed out for just $19! There are many sizes and quantities available, making it a really affordable way to spread the message about your company, products or services.

• It will get you noticed.
Again, we live in a social media obsessed world so nobody receives letters in the mail anymore. When you send out a postcard with an eye catching design, a cool vibe and a lasting message in it, your brand name will definitely be embedded in the minds of your customers.

• They are easily read.
Another problem with today’s obsession about everything online is that people have very short attention spans. Postcards have just-the-right amount of space to put everything you want to say in – be it info about a new product or an update about your company. Since postcards have short messages, you can rest assured that people will read them first before setting them aside.

• There are many companies specializing in printing out postcards.
Finally, there are many printing companies like BlockbusterPrint.com that specialize in direct mail postcard printing. With more than ten sizes to choose from, thick 16-pt. paper available, 24-hour printing services and next day shipping, you can have cool postcards printed out so that you can send them through mail to your clients and customers.

How to get the best results from postcard marketing

Are you getting ready to launch a direct mail or EDDM postcard campaign through the mail? Excellent! We will help you achieve the best possible return for your dollar with these simple design tips. when created properly, you will get the best success rate on your postcard printing and postcard mailing project when you follow these easy steps.

When designing a postcard there are some design tips that are scientifically proven to attract more viewers and higher response rates.

At Blockbusterprint.com we have seen thousands upon thousands of projects pass through our hands so we know which are the most effective when it comes to design presentation.

The postcard projects that bring in the highest returns are ones that are designed the cleanest and the simplest. Too much clutter will make your view or panic. We know you are passionate about whatever it is that you are advertising but the viewer does not have that same passion as you do. They just want to see what you’re offering, what the deal you are offering to them will be, and are you trustworthy.

Postcard designs that offer two or three promotional discounts and offers do receive 30% more returns then postcard marketing ads that do not offer a discount or an incentive. Make sure you offer a variation of discounts to attract many types of buyers.

You also want a huge tagline on top to make your message clear and simple. If you are only give you seconds so make sure you grab their attention within a split second.

It is best to use maybe one or two images so that your potential customers eyes are not scanning all over the place causing them to panic from information overload. One quality photo does the job.

Add an expiration date! You will get the best success rates from your postcard project when you add an expiration date. This creates a sense of urgency and your customer will want to contact you sooner so they do not miss the offer you are presenting them. If you do not have an expiration date your customer may push your promotion off to the side with no urgency and may even forget about you.

You will get the absolute best return on your postcard marketing investment when you follow these tips. And remember, the simple and clean designs always get the highest response rates. So make sure your postcard marketing project looks clean, informative, and trustworthy. Choose professional images and provide all possible contact information to show you are easily reachable.

You may browse from many postcards sizes to print from on blockbusterprint.com. You are guaranteed the lowest price for postcard printing which will help you mail out two more potential clients.

Print Color 6×11 Postcards Online

Need help choosing the right size postcard for your advertising needs? Great! We recommend the 6×11 postcards. We’ll also share some facts and results of different sizes.

If you are looking to print 6×11 postcards you are already heading in the right direction of marketing success.

The 6×11 postcards bring in the best response rates out of any other postcard printing sizes.

People tend to stand over their garbage can while flying through their mail. Because of this, you have just seconds to get their attention with a clean and catch ad. The, 6×11 postcards are the best size for grabbing their attention. Envelopes from your bank or cellphone provider which store your monthly bill are sized 9 inches wide. By choosing to print 6×11 postcards you are ensuring that yourad stands out in a bundle of bills and other junk mail. Because of this, you instantly raise your response and view rates by 40% on average.

The worst sizes are 4×6 postcards and 5×7 postcards. These get the lowest response rates and are thrown away instantly. They are hard to read and difficult to list enough info to entice your viewers.

BlockbusterPrint.com provides the best offset postcard printing on the net with lowest prices and fastest 24-48 hour shipping speeds.

What is EDDM Postcard Printing?

EDDM postcards and flyers are a set of specially chosen sizes of mailers that the United States postal service has deemed acceptable for their low-cost every door direct mailing program.

The EDDM service from the United States post office is one that helps business owners mail out up to 5,000 postcards or flyers in selected delivery zones of choice, for about 0.15 cents a piece.

EDDM postcards are distributed on the mailman’s route. EDDM postcard printing distribution service from the Post Office is different from direct mailing service.

Direct mailing allows a business to submit a mailing list with exact addresses of clients or skews you to target businesses you wish to send out your postcards or flyers to.

With the Every Door Direct Mail postcard service, the mailman simply delivers your EDDM postcards and flyers on their way to delivery other mail on there current route to homes in selected zones or neighborhoods.

Because the other every door direct mail service does not require postage, it allows for you to send out advertisements in an extremely affordable way.

With direct mail you have to buy mailing lists from companies that sell information like addresses of businesses or certain demographics of your liking. With every door direct mail you pick a zone in a residential area (EDDM not available for targeting businesses) and distribute your postcards and flyers in that area.

The EDDM service from the Post Office is wonderful for restaurants that wishes to get their name out around the neighborhood. Also great for a dry cleaners or a local company that is looking for business within a 5 mile radius.

some of the most popular sizes for EDDM postcard printing are 6×9, 6×11, 6×9.5.

You can find and print any size postcard you like from the professionals over at BlockbusterPrint.com.

You will find a list of many acceptable EDDM postcard sizes that you can choose from and prints.

You can choose to bundle your postcards and flyers in stacks of 50 or 100 which is what the Post Office will ask you for. It is most popular to choose bundles of 100. This allows the post office to give out stacks of 100 of your postcards or flyers to each mailman per route.

Visit blockbusterprint.com today and of you all postcard printing mailers and flyers and start promoting your business today.