Tag: online printing

Rack Cards for IT Support Professionals

Rack cards printing is a cheap yet effective way to advertise any business. Let’s say that you are in the Information Technology industry and you offer technical support to businesses. How can you let them know that your IT firm exists in the first place? If you want an advertising method that is cheap yet effective, go for printed marketing materials. Mail out postcards to every business address within your zip code and wait for inquiries to come pouring in. Be consistent in postcard marketing so that you can enhance your brand and build customer loyalty. You should also have business cards, letterheads, rack cards, envelopes, and any other printed marketing material that you might need.

For rack cards, you can choose either the lay flat counter size (3.5” x 8.5”) or the more popular rack cards display size (4” x 9”). Rack cards are designed to be displayed in literature/brochure/rack cards displays, which are placed on the countertops of offices or any other area where there is high foot traffic. Ideally, people passing by will pick up the rack card and keep the contact information for future reference.

For IT professionals, look for an online printing shop that offers either digital or offset printing. Make a comparison of the packages, the customer support, the paper finish, and the overall material used. Here are a few more tips on how you can print rack cards as an IT professional:

  • Start with a catchy headline. Your goal is to grab the attention of passers-by, so you should have an impactful tagline on the front part of your rack card.
  • Make a list of the IT-related services that you offer. You have limited space with rack cards but you can include the major services, such as virus removal, data storage, technical support, security devices, or help desk.
  • Make sure that there is a call-to-action, and that your contact information is complete and accurate. You can also go for the tear-off business option to make your rack cards stand out even more.

All in all, rack cards printing will effectively spread the word about your IT support services – just make sure to display them in areas where a lot of people pass by. You can also distribute them personally in trade shows and similar business events.

Making Letterheads for Tax Services

Be it for individuals or business owners, tax season can be a quite stressful time. Typically held from January to April which is the deadline month, tax season is an annual accounting of records kept and reported income and expenses. If you are offering tax services for individuals and businesses, you need to make them aware that you are offering such – and the cheapest yet most effective way to do so is through letterhead printing. Combined with business cards, stationery, postcards, envelopes, and rack cards, you can have a complete printed marketing material set to let as many people and businesses know about the tax services that you offer.

Letterhead Printing Tips for Tax Service Providers

Here are a few tips on how you can start printing letterheads for your tax services business:

Take your pick between digital and offset printers. Make sure that the print shop offers good rates and quality customer service. Also check on the turnaround time, the quality of materials, and the paper finish used. For letterheads, some prints shops offer a second blank sheet or matching envelopes.

  • Summarize your tax services and incorporate the summary in the letterhead.

Letterheads make the transactions for your tax services business look more legitimate while also enhancing your brand. Since letterheads are more for branding, you do not have plenty of space to write much content in. At most, your letterhead can contain your business name, a brief description of your tax services, and your contact information which is the most important. Think of an all-encompassing term that you can use to describe all the tax services that you offer – for instance: estate and trust; wealth management; tax accounting; financial consulting; personal or business tax returns.

  • Be creative in letterhead placement.

Lastly, gone are the days when the standard placement of letterheads is at the top of the page. You can be more creative now and place the letterhead as a footnote, on the right or left side of the page, or use it as a background pattern for the entire page.

While you are helping individuals and businesses with their tax-related concerns, make sure to use letterheads to enhance your brand and legitimize all your transactions.

Fine Dining Takeout Menu Printing Tips

If you have a French restaurant, a formal Japanese restaurant, or any other elegant restaurant where diners can dress up and have a delicious meal, you might already have an equally stunning dine-in menu. But did you know that despite being a formal sit down restaurant which may come off as intimidating to casual diners, you can attract more clients with to-go menus? Someone who just wants a sophisticated salad or a slice of authentic tiramisu can easily order from one of your takeout menus. This can be for delivery or takeout and it is specifically designed for those who do not have the time for a formal sit-down five-course meal, for example. Through takeout menus, you can reach out to an untapped audience who may feel like they’re clumsy in formal restaurants – but would still want to taste Michelin-rated dishes.

Fine Dining Takeout Menu Tips

The goal of printing takeout menus for fine dining restaurants is to make your food establishment more appealing to a wider audience. It also increases sales, especially if you offer slices of luscious cakes or single servings of your famous dishes. To get started, here are some tips on how you can print takeout menus for fine dining restaurants:

  • Look for a reliable online printing company. Takeout menus come in different folding styles and these are the sizes that you can choose from: 4.25” x 11”, 8.5” x 11”, 8.5” x 14”, 9” x 12”, and 11” x 17”. If you want diners to experience the sophistication of a full French meal, you can offer appetizers, main dishes, and desserts on your takeout menu. Choose a suitable size and folding style that fits the number of dishes that you want to include in the menu.
  • You can still use your formal restaurant logo and mimic the style of your formal dine-in menu, but modify the design in such a way that it appeals to a wider audience. Instead of sleek and elegant, you can go minimalist with your takeout menu design. Choose a font style that is still sophisticated but still easy to read. Combine text and graphics or photos strategically. Also use proper placement so that you can highlight the dishes which are easy to make, but highly profitable.
  • Takeout menus for fine dining restaurants should be easy to read, elegantly designed, yet appealing to the masses. With a well-designed and well-thought-out takeout menu, you can tempt diners into ordering something from your restaurant. This increases your sales and the number of customers that you have, while enhancing your brand at the same time.

Rack Cards for Home Remodeling

One of the best ways to give any home a fresh look is through remodeling. Whether it’s the bathroom, kitchen, living room, or an entire house that needs remodeling, it pays to hire a team of experts to do a good job of it. These professionals will ensure that the remodeling job is done well, on time, and without going over budget. If you are in the home remodeling business, you can advertise your services through rack cards printing.

Rack cards come in two sizes: the lay flat counter size which measures 3.5” x 8.5”, or the more popular rack display size of 4” x 9”. You can have your rack cards made with a tear-off business option, which is perfect for those who would like to have a more unique look for their advertising material. These cards are designed to be displayed in what are called literature, brochure, or rack displays – thus the name rack cards. People passing by can get one of these cards and if they are interested with what is being advertised, they will get one to use for future reference.

Since you are a home remodelling services provider, you can have the rack cards displayed in furniture stores, hardware stores, construction offices, and similar establishments. Just make sure that it is a non-competitor, and give the owner incentives for displaying your rack cards. Of course, you can still take the traditional route of having the rack cards displayed in areas where there is high foot traffic including rest stops, tourist centers, landmarks, public bulletin boards, etc.

When designing rack cards for a home remodelling business, make sure that you are working with a reputable online printing services provider. Check if they offer offset or digital printing. Also ask about the turnaround time, customer support, quality of materials, the paper finish, and the price of the package for printing rack cards.

More importantly, pay close attention to the content. Include an attention-grabbing headline. People do not like to read chunks of text and you have limited space, anyway, so focus on graphics for the design. How about featuring a before and after photo of a living room makeover on the front side of your rack card? At the back, you can include a promo code that customers can use when booking your home remodelling services. By following these tips, you can reap the benefits of print advertising using rack cards.

EDDM Postcard Marketing for Home Inspectors

One of the many experts in the real estate industry is a home inspector. Before buying a house, it is the buyer’s responsibility to hire a qualified home inspector to assess the condition and safety of the property. If you are a professional home inspector, how can you advertise your services to homeowners? A convenient, cheap, yet effective way is eddm postcard printing. With Every Door Direct Mail, a print shop will work with the United States Postal Service to deliver your marketing postcards to every mailbox within a zip code, or a specific mail carrier route.

What are the Services Offered by Home Inspectors?

When you print eddm postcards, you need to let the homeowner know about the services that you offer. This can include any or all of the following:

  • Early detection of mould or pest infestation
  • Inspection and maintenance of roofs or garage doors
  • Inspection of the functionality of the water heating, plumbing, and air conditioning system
  • Water analysis, which includes determining if you need a water softener
  • Clearing clutter and organizing personal property
  • Assessment of water system, sewage, fire, and safety issues

Even with the largest-sized postcard, you may not necessarily have sufficient space to list all your services – so make sure to write an all-encompassing, attention-grabbing headline. This is one example: “Buying a House? Ensure You’ll Get Your Money’s Worth with Pro Home Inspection!” Another headline that you can use is “Have a Problem-Free Home Buying Experience – Book Our Qualified Home Inspection Services Now!”

After deciding on the headline and the design, make sure that you are getting the services of a reliable online printing company. The printing method can either be offset or digital. Other things to check on includes the turnaround time, printing package price, the materials used, the paper finish, and the quality of customer support used. Finally, for the EDDM part, you can choose a demographic that includes homeowners so that you will only be sending marketing postcards to those who will potentially book your home inspection services.

Greet Your Customers in Style When You Print Holiday Postcards

The holidays are coming up and now is as good a time as any to think about holiday postcard printing. For this, you will be sending marketing postcards to your existing and prospective clients, with holiday being the theme. For postcard marketing to be effective, you need to send at least five postcards, one after another, but time it in such a way that the recipient will not feel overwhelmed with the frequency. If you have already gotten a head start in postcard marketing, you can follow it up with holiday greeting cards in the form of postcards.

Top Tips for Effective Holiday Postcards Marketing

The first thing that you need to do is look for a reliable online printing service provider. Ask about the printing package rates, turnaround time, quality of customer support, the printing process, and the materials used. Next, here are the top tips for effective holiday postcards marketing:

  • Beat the holiday rush and finalize your design early. 

Most companies will rush to have their holiday postcards printed on the months of November to January – so beat them by finalizing your design early. Do it at least a couple of months before the holiday rush, which will even save you money because you don’t have to pay rush printing fees. 

  • Be sensitive.

Not every family celebrates Christmas, so be sensitive to different religions by sending a generic Happy Holidays greeting instead of Merry Christmas or Happy Hanukkah. If you sent the final postcard design to the print shop a bit too late, go with a New Year’s instead of a Christmas theme. You can also personalize the holiday postcards. If you are mailing out the postcards yourself, you can write down the name of each customer on the postcard to add that personal touch.  

  • Invest in high-quality holiday postcards.

Finally, invest in high-quality postcards. You don’t have to spend a lot to come up with impressive postcards. Choose from different sizes and there are two paper coating types available: matte or glossy. 

No matter what type of business or product it is that you have, you can use holiday postcards not just to spread the cheer, but also to earn the loyalty of your customers while enhancing your brand. 

Printing Letterhead Basics for Property Managers

Printing letterheads is one of the best ways to “legitimize” your business. If you will give a printed invoice or even an email document attachment with a letterhead, it instantly brands the transaction and makes it look legit. Enhancing your brand, legitimizing your business, and impressing your customers are just some of the benefits of letterhead printing – so you really should consider it. The good news is that you don’t have to spend too much on letterhead printing. There are many online printing service providers where you can have letterheads printed out – along with all your other printed marketing materials. 

Let’s say that you are a property manager. Letterheads these days are more creatively designed. Instead of always being on top, the design can be pretty much anywhere on the paper. Here are a few letterhead designtips if you are a property manager:

  • Incorporate your logo on the design of the letterhead. It can be simply an elongated version of your business logo if you plan to use it as a header or footer. 
  • If you want more white space to write or print content in, use a sidebar as a letterhead, which can be located on either the left or right side of the paper.
  • Add images such as miniature houses, or the silhouette of a family in a living room. Be creative in using images, illustrations, or photos in your letterhead. If you want a maximalist look, make sure that anything that you will print on the stationery can still be read despite the background image or text. 

There are three sizes of letterheads to choose from: the standard is 11” x 15”; the legal size used in the US and UK is 14” x 8.5”; while the tabloid sized letterhead measures 11” x 17”. You can pair the stationery with a blank second page, or an envelope. There are also print shops that offer folding options so that it will be easier for you to mail out the printed communication. 

You can use letterheads to print rental agreements, payment reminders, rental invoices, price quotations, tenant memos, eviction notices, and any other official document related to your business. As property manager, your transactions will look more professional if you will use beautifully designed letterheads – and it will enhance your brand as well. 

Selling Hearing Aids? Use Rack Cards to Advertise Your Brand

According to the National Institute on Deafness and Other Communication Disorders (NIDCD), about 28.8 million adults in the United States could benefit from the use of hearing aids. If you are in the business of selling hearing aid products, how can you let such a huge number of people know that what you are selling could benefit them? You can establish a solid presence in social media and have a website, naturally. But since a major percentage of older adults may not necessarily be online, it is better to address them using more traditional print advertising materials such as rack cards. 

Rack cards come in two sizes: the lay flat counter size measures 3.5” x 8.5” while the popular rack display size measures 4” x 9”. The idea is for you to display these rack cards in literature/brochure/rack cards displays. Once a person passing by reads the card and he or she is interested in your product, the card can be easily picked up and brought home. Rack cards are usually seen in hotel lobbies and theatres but since your target market is older adults, you can display them in areas that your audience frequents. Aside from theatres and hotels, you can also display your hearing aid marketing rack cards in clinics, wellness centres, tourist centres, public bulletin boards, churches, public fairs, rest stops, and any other establishment where a lot of people pass by. 

When designing rack cards, your headline should be attention-grabbing so that your target audience can read and take out one of the cards from the display. Check out some of the example headlines for rack cards printing that you can use to advertise hearing aid products:
– Hear clearly again, without breaking the bank. 
– Live a life you can hear with our hearing aids. 
– Personalized, lifetime hearing care from ABC Company.
– Reconnect with your loved ones, hear more clearly again using our hearing aids.

Look for a reliable online printing service provider where you can get affordable printing packages. Finally, get in touch with local businesses and ask them if you can display your rack cards on their reception area or any countertop where the cards can be easily accessed by customers. With the help of rack cards, you can market your hearing aid products to address the needs of those with hearing loss problems.

Here’s How to Make Marketing Postcards for Health Services

The past few years highlighted the importance of health care. People want to have easy access to health care providers, so they need to know that your business exists. If you are in the health care industry – whether it’s a product or health services that you are offering – you can let people know about your business through postcard printing. 

Health Services Postcards

First, what are the advantages of postcard printing?

  • Whether you’re in health care or any other industry, you can use postcards as a cheap yet effective way of promoting your brand. Postcards can be mailed and distributed without envelopes, so the message is read right away. If you will use an attention-grabbing headline on the card, readers will take notice and keep your postcard for safekeeping should they need health care services in the future. 
  • There are many online printing service providers out there where you can order postcard packages. They can either be digital or offset – some print shops offer both. When choosing which print shop to work with, ask about the length of experience that they have, the quality of materials used, the paper finish, and the turnaround time.
  • For distribution, postcards can be handed over personally, sent through direct mail using a mailing list, or you can send one postcard to every door within a certain zip code through Every Door Direct Mail. Whichever method you use, what’s important is for your postcards to reach as many people as possible. Better if you will combine traditional print ads with digital advertisement. These two complement each other and you can broaden your reach to those who are always online, and those who prefer to have something tangible.

Next, how can you effectively design postcards for the health care industry? Aside from the attention-grabbing headline, you need to incorporate your business logo in the design. Include high-definition pictures, images, or illustrations. The overall look of the postcard should be organized, easy-to-read, and visually appealing. Finally, do not forget to include a promo code at the back of the card so that you can boost your response rate. With the help of postcards, you can effectively spread the word about your business while helping people take better care of their health at the same time.

5 x 7 Postcard Printing for Your Business’ Grand Opening

If you are planning to launch a new business, you want to spread the word about the event. The best way to make the announcement and let as many people know about it is through 5 x 7 postcard printing. Here, we will learn about the purpose of postcards and how you can use it to announce your business’ grand opening. 

What are Postcards for? 

Postcards are made of thick paper and are designed for writing and mailing without an envelope. It is the latter fact which makes postcards such great advertising material. Whenever a person receives your postcard in the mail, he or she can read the marketing message right away. Here are a few more things that postcards are used for:

  • To let people know that your business or product exists

If you’re launching a new business or product, you can distribute postcards to let people know about it.

  • To make announcements

If you have an upcoming sale in your retail store, for example, you can send out postcards to announce the event. Including a promo code on the postcards will entice more buyers to show up on the sale dates. 

  • To remind clients of appointments

If you have a dental clinic, you can use postcards to remind patients of upcoming appointments. 

  • To reward customer loyalty

You can send postcards with promo codes to customers who have been loyally buying your products. 

  • To send holiday or birthday greetings

You can also use postcards as thank-you, holiday, or birthday greeting cards. Use the back of the card to give incentives for them sending a lot of business your way. 

Use 5” x 7” Postcards for Your Grand Opening 

When you get in touch with an online printing service provider, you will learn about the different postcard sizes available. 5” x 7” is an ideal size if you want to announce your business’ grand opening, or a new product’s launching. Use the extra space to include a bulleted list of the product’s description, or what your business is all about. 

With its flexibility and wide array of uses, postcards make for the perfect advertising material – so use it to spread the word about your business’ grand opening.