Tag: Half-fold brochures

Steps to Follow when Designing Trifold Brochures

Are you thinking about ordering trifold brochures as part of your print promotional campaign? If yes, the good news is that there are plenty of printing companies available today. You basically have two options: digital and offset printing. Digital printing companies are everywhere, and as the name implies, they use digital printers to create half fold brochures, for example. There are also offset printing companies which use equipment like Heidelberg printing presses which are huge! Quality-wise, offset printing presses are six to eight times better so if you want eye-catching brochures, go for offset printing.

A Quick Guide for Designing Brochures

Next, what are the steps that you must go through when designing trifold or any other type of brochure? Here’s a quick guide:

  1. Think about page assembly.

Accordion fold brochures have eight pages back and forth. If you will go for this folding option, how will you assemble the pages in such a way that there’s an order to it and it reads like a booklet?

  1. Make sure that your copy is compelling.

What is your purpose for creating the brochure in the first place? Would you like people to learn more about how your business started? Or are you introducing a new product of service? Based on your goal, you can put a call to action at the end. The copy should be compelling, grammatically correct, free from typographical errors, and written in a style that appears to your target audience.

  1. The photos should be professionally shot.

If people’s posts on social media are Instagram-worthy, so should the photos included in your brochure. To achieve this, you must have a set of images which are professionally shot. If you don’t have the budget for a pro photographer, at least use a good camera and nice lighting. Never use stock photography, which would ruin the professional look that you should be going for.

  1. Choose the right color and design.

If you already have a logo, incorporate the colors into your brochure design.

  1. Review your brochure design and make sure that all the elements work together.

Finally, make sure that everything about your brochure – from the colors to the font – all blend together to create a pleasant whole. The design elements should work together so in the end, you have a brochure that’s worthy of representing what you are all about as a company.

 

 

 

The Design History behind Trifold Brochures

How did half-fold, Z-fold, double parallel, and trifold brochures come about? Like business cards, brochures have long been used as a printed advertising material. Over the years, the technology behind printing and designing the brochures have improved. As technology advanced, so has the quality of printing and the method used in designing printed advertising materials.

How Brochure Printing has Evolved Over the Years  

Here’s a quick look at how brochure printing has evolved over the past few decades:

  • 1940s to 1950s

In the 1940s, brochures were mostly hand-drawn and printed in black-and-white. If there was color in half fold brochures, for example, the palette was limited. In the 1950s, some improvement was seen because it became easier to include photos in posters, business cards, and brochures. However, most of the design and color elements were still hand-drawn.

  • 1960s to 1970s

This was when color brochure printing started gaining popularity. It was in the early 1960s that Kodak’s instant color photos were manufactured, making it easier to incorporate pictures rather than hand-drawn illustrations into brochure design. The following decade, full-color photography soared, making brochure designs more image-centric. From magazines to brochures, flyers, and similar advertising material, the advancements in photography and design technology made printed products much more colorful.

  • 1980s to present

Fast forward to the 1980s, when computers were already being used to design almost anything under the sun. Although pen and paper was still utilized to create drafts of brochure designs, the improvement in technology has made it easier to design 12-page accordion fold brochures, for example. Desktop publishing significantly decreased printing costs – so those who need printed promotional materials do not have to spend so much money ordering full-color brochures.

Today, you can take your pick from brochures which are printed using digital printers or offset printers. Offset printing presses are huge machines but they do produce better quality than digital printers. Still, it’s entirely up to you to decide which printing method to use. As long as you have an effective, eye-catching design for your brochure, you can use them as a means to promote the product or service you’re offering to your customers.

 

 

 

 

 

Brochure Printing: Uncover The Basics

An affordable but effective form of advertising is brochure printing. It can serve as part of your print advertising campaign along with banners, stickers, letterheads, notepads, business cards, and more.

What’s good about printing out trifold brochures, for example, is that it can contain all the information about your business. Unlike business cards which only contain your contact information, a brochure can indicate your mission and vision, how your business started out, which product or services you are offering, and other pertinent information about your brand.  An affordable but effective form of advertising is brochure printing. It can serve as part of your print advertising campaign along with banners, stickers, letterheads, notepads, business cards, and more. What’s good about printing out trifold brochures, for example, is that it can contain all the information about your business. Unlike business cards which only contain your contact information, a brochure can indicate your mission and vision, how your business started out, which product or services you are offering, and other pertinent information about your brand.

The ABCs of Brochure Printing

If you would like to make brochures print part of your promotional campaign, here are the basics that you should learn about it:

1. Always think about content.  Remember that as compared to flyers, posters, and similar printed material, there is so much more space to be had in professional brochures.  You can have it laid out in such a way that the front cover piques the reader’s interest, the middle part contains all the important information about your brand, while the last page includes a call to action.

2. Brochure printing basics should be learned. Half-fold brochures, double parallel, trifold, and other brochure folding options are available at printing companies like BlockbusterPrint.com. Aside from the type of folding, you should also decide on the size, quantity, paper stock, and finish of the paper. Choose a printing company that offers full color HD printing so that you can get the best quality print while maximizing the value of your money.

3. Consider the small details when having brochures printed out. Finally, a printed advertising material goes through more scrutiny simply because people are more visual. Pay attention to even the smallest details of your brochure design and make sure that the overall look of the brochure fits the image that you’d like to project for your brand. Carefully choose between thin or thin paper stock, and semi-gloss or matte paper. If there are a lot of pictures on your brochure, a thick paper stock with semi-gloss finish is ideal.

By learning about the ABCs of brochure printing, you can have the best printed material to promote your brand with.