every door direct mail – BlockbusterPrint.com Blog

Direct Mail Marketing : Does it work and is it worth trying?

Did you know Google is America’s BIGGEST direct mail marketing customer? Would you believe that? A digital marketing firm being the biggest client in print marketing for USPS. Now that’s something for you to wrap your head around.

Contrary to the rumors you might have heard, direct mailers are not the dodo bird of the advertising world, destined for extinction. Far from it! In fact, it’s a bit more like a phoenix, continually reborn from the ashes of its own shredded junk mail. And believe it or not, there are enough statistics to back this up that you’d think we were running a census on postcards. So, let’s dive in and explore whether direct mail marketing really works, shall we?

Send It And They Will Come

First off, let’s chat about response rates. Would you believe that the response rate for direct mail is actually 4.4%? That’s right. It’s not 0.004%. It’s a whopping 4.4%! Now, I know what you’re thinking – those numbers are so big they practically need their own zip code. But wait, it gets better.

Size Matters, But So Does The Mailbox

Now, I know in the world of advertising, size often matters. But here’s a fun fact for you – oversized envelopes have a response rate as high as 5%! Sounds unbelievable, right? But it’s the absolute truth.

Tip 1: Suppose you’re planning to send mail, consider giving it a little extra size – think junk mail meets the jolly green giant.
Tip 2: The bigger your mail, the bigger the chance it won’t get lost among the bills and letters. It’s all about standing out, people!

What About The Digital Realm?

Alright, let’s talk about the elephant in the room – or should I say the email in the inbox? You might think email would have direct mail beat, right? Wrong! Direct mail actually outperforms digital by a landslide. The response rate for email is only 0.12%. Yes, you read that right. It’s not 12%. It’s 0.12%! That’s less than the amount of sugar in your diet soda!

Tip 3: If you want to win the response rate game, stick with direct mail.
Tip 4: Though digital may be quicker and cheaper, it can’t compete with the response rates of good old-fashioned mail.

Making it Personal

Another fascinating aspect? Personalization increases the response rate even more. According to statistics, personalized color direct mail pulls a 6.6% response rate. That’s higher than your chances of finding a four-leaf clover!

Tip 5: Don’t underestimate the power of a personal touch. It could make all the difference in your direct mail campaign.

The Young and the Direct Mailed

What about age, you ask? Well, here’s a shocker: 18-34-year-olds are more likely to read and respond to direct mail. I guess the novelty of getting a physical piece of mail in a digital world is like finding a Charizard in a deck of Pokémon cards.

Tip 6: Don’t assume direct mail is only for the older generation. The youngsters love it too!

The Bottom Line

In conclusion, direct mail is alive and kicking, my friends. It’s not just surviving; it’s thriving, outperforming its digital counterparts and packing a punch that could rival a heavyweight champ. So, the next time you hear someone say that direct mail is dead, you have my permission to laugh heartily and tell them they’re living in the past. Because the future, my friends, is in your mailbox.

Tip 7: Embrace the power of direct mail. It’s got the statistics to back it up.
Tip 8: Remember, bigger is often better when it comes to mail.
Tip 9: Make it personal and colorful. It could just increase your response rate.
Tip 10: Don’t forget the younger generation. They’re more likely to respond to direct mail than you’d think.

And there you have it – the truth about direct mail marketing in a neat, ten-bullet-point package. So, the next time you’re planning a marketing campaign, remember: direct mail isn’t just surviving – it’s thriving. Reach out to BlockbusterPrint.com for help on your direct mail marketing campaign!

Download, Design, and Print Postcards through Online Printing Companies

If you are looking for a postcard printing company, you can either go with a traditional printing company or one with a purely online operations. These businesses will offer either offset or digital printing. Offset printing uses state-of-the-art printers with the latest in color match technology. Their services might be a bit more expensive than digital printing, but the quality is far superior.

Aside from the printing option, you also need to consider the ordering method that the company has. Can you place an order fully online? Or do you need to go to an office before receiving a set of 1,000 postcards, for example? For convenience, you may want to go with a printing company that has a fully online process for postcard printing.

Here is how the process goes:

First, download the guided design templates.

If you want to make it easier to print postcards, you can simply use the guided design templates offered by the printing company. The high-resolution templates can be used with any professional design software. Make sure that you already have an idea of how the postcards should look so that the design can be easily applied on the template.

Second, select all the ordering options that apply.

For postcards, you have to choose the size, quantity, paper type, paper finish, and printing speed. If you want your files to be checked by a professional, you just need to add a fixing fee to the order,

Third, finish placing your order and wait for delivery – either to your doorstep or to the addresses of your customers!

After uploading your files, you simply need to wait for the postcards to be delivered. If you are distributing it yourself, have the package delivered to your own address. You can also have the printing company directly mail out the postcards or use the Every Door Direct Mail service with the USPS so that you can mail to a specific zip code or demographic.

As you can see, the process of ordering postcards online is quick and hassle-free so get started on designing and printing them for your business.

Postcard Printing in Full Color

One of the cheapest yet most effective forms of print advertising is postcard printing. Similar to flyers, brochures, business cards, banners, letterheads, and rack cards, postcards are printed materials that leave a lasting impression to customers. Unlike digital ads which can only be seen onscreen, postcards can be held and felt, making the experience more memorable. This not only leaves a great first impression to customers, but it also boosts brand recall and the material can be kept for future reference.

You can distribute postcards to potential and existing customers by physically handing them out to people or by mailing them. Put together your own mailing list or take advantage of the Every Door Direct Mail (EDDM) service offered by some printing companies. For the latter, the printing company will work with the USPS so that you can send out mailers to every door within a specific zip code. Or, you can narrow down the addresses based on demographic, age group, or household size.

Now, when it comes to the process of postcard printing, you want to make sure that customers will be impressed once they receive the actual card. This is where full color printing comes in. There are companies that promise to print postcards using the best in color match technology. Check the reviews or ask for sample prints so that you can see for yourself how the postcards will look. Pay close attention to details such as the resolution, the brightness of the print, and the contrast and vividness of colors. The material used is also important. Check on the thickness and paper stock, as well as the finish of the print.

By keeping a close eye on the tiniest details of postcard printing, you can make sure that your customers will receive only the best quality cards possible.

The Importance of Call-to-Action when Creating an Every Door Direct Mail Campaign

You’re a business owner and you decided to use every door direct mail (EDDM) service when mailing out postcards. This is a good decision on your part because with EDDM, you can print and send out postcards to every address within a specific area, without having to pay too much for the service. Now, when it comes to postcard mailing services, no matter how many times you send out postcards to the recipients, it will all be for naught if you do not have a call to action. Remember that you have very limited space when it comes to sending out postcards using postcard mailing services. You need to maximize the available space in such a way that the reader of the postcard will be triggered to act after taking a good look at your offer.

Check out our list of tips on how to create a call-to-action when sending out printed material for every door direct mail marketing:

• Based on the product or service that you are offering, would every door direct mail marketing work? Or are you better off creating a targeted list first, then looking for postcard mailing services? Let’s say that you are offering a specific service like pet grooming. For this, EDDM might not work because not all households in your area would have a pet dog. It’s better to establish a targeted mailing list first. If you have a general merchandise store, it does make sense to send out postcards to every door in a specific area – because every family might have something that they would need from your store.

• Go for the tried-and-tested offers like offering freebies, discounts, free one-month trials, buy-one-get-one-free offers, or free shipping.

• Phrase your offer in such a way that the reader will be compelled to take action. It makes sense to include a deadline – something like “this offer expires 15 days upon receipt”. That sense of urgency will bring the user to respond to your call to action immediately.

• Whatever it is that you are offering, make sure that it is valuable and relevant to the recipient of the mailer.

With postcard marketing, you have very limited space so make sure that the content is attention-grabbing. Also pay attention to the details when designing the card – make sure that the overall design reflects the image you are portraying as a brand. Finally, look for postcard mailing services that updates you with the status of the delivery so that you can track the results of your every door direct mail or targeted mailing campaign.