Tag: EDDM

How to Grow Income with EDDM Postcard Marketing

Direct mail marketing is not dead. In fact, it’s very much alive and well, thanks to Every Door Direct Mail (EDDM). EDDM is a direct mail service that allows businesses to target specific neighborhoods with their marketing materials. Best of all, it’s an affordable way to reach a large number of potential customers. Here’s how you can use EDDM postcards to grow your income.

  • Know Your Target Audience
     Before you can start designing your EDDM postcards, you need to know who your target audience is. Who are you trying to reach with your marketing materials? Once you know who your target audience is, you can start designing your postcards with them in mind.
  • Keep It Simple
    Your EDDM postcards don’t need to be complicated or flashy. In fact, simplicity is key when it comes to direct mail marketing. Keep your message clear and concise, and make sure your call-to-action is easy to understand and follow.
  • Include a Call-to-Action
     Speaking of call-to-actions, every EDDM postcard should include one. A call-to-action is simply an instruction for the reader on what they should do next. For example, you might include a coupon or special offer on your postcards and tell recipients to “bring this postcard in for 10% off their purchase.” Make sure your call-to-action is clear, concise, and easy to follow. You want recipients of your postcards to take action, so make it as easy as possible for them to do so.
  • Get Personalized Postcards Printed
    Personalized postcards are more likely to be noticed and read than generic ones. When you personalize your EDDM postcards, you can add the recipient’s name or address on the front of the card or even include a personalized message on the inside.
    Online printing companies such as BlockbusterPrint.com offer EDDM postcard printing services.
  • Test, Test, Test!
    As with any marketing campaign, it’s important that you test different versions of your EDDM postcards before settling on a final design. Try different images, messages, calls-to-action, etc., and see which ones generate the best results. Once you have a winner (or two), roll out your campaign to the rest of your targeted neighborhoods and sit back and watch your income grow!

Conclusion:

EDDM postcard marketing is a great way to reach potential customers in specific neighborhoods without breaking the bank. By following these simple tips, you can maximize the effectiveness of your direct mail campaign and watch your income grow in no time!

What is EDDM postcard printing?

EDDM postcard printing (Every Door Direct Mail) is a program offered by the United States Postal Service (USPS) that allows businesses to target local mail delivery to specific neighborhoods, without the need for individual addresses. EDDM is often used for advertising, promotional materials, and direct mail marketing campaigns. It is a cost-effective way to reach a large audience with targeted marketing messages.


EDDM Postcards for Med Spa Service Providers

What are med spa businesses? It is a combination of a traditional day spa and a medical center offering aesthetics services. The non-surgical aesthetic/medical services are performed under the supervision of a licensed physician. The goal is to offer non-surgical treatments which help ‘rejuvenate’, enhance, refresh, and beautify the skin and body. Some examples of the treatments offered by med spas are Botox injections, non-surgical reduction of fat, tattoo removal, laser hair removal, laser skin resurfacing, chemical peels, injectable dermal fillers, and microdermabrasion. Instead of getting a surgical face lift, for example, more and more clients are getting alternative, non-surgical treatments which is why med spas have grown in popularity. Now, if you are a med spa operator, how can you advertise the services that you are offering? Why not go for eddm postcard printing? EDDM is the Every Door Direct Mail service offered by the United States Postal Service.

If you are a med spa owner and you would like to spread the word about the aesthetic treatments that you have, EDDM is an affordable yet effective form of advertisement. Here’s a quick look at the process:

  • You will get in touch with an online printing company that offers EDDM.
  • The print shop will work with the USPS to send your marketing postcards to every door within a zip code, mail carrier route, or address group based on demographic. Since your med spa services are geared more towards women, you might want to narrow down your mailing list to households where there are women living. You can also narrow down the mailing list based on average household income, household size, age bracket, etc.
  • After you have chosen which EDDM printing package to go with, the print shop will process your order. Once the postage fee is paid, they will fulfil the rest of the requirements for you and even bundle the postcards in 100s – as required by the USPS. After bundling and finishing the paperwork, the print shop will deliver the postcards to the local post office in your area for individual distribution.

As you can see, almost no work is involved in advertising using eddm postcards. By simply designing an effective marketing postcard, you can effectively spread the word about the med spa services that you offer. This will, in turn, enhance your brand, increase inquiries about the services that you offer, and help your business grow.

EDDM Mailing for Every Type of Insurance Plan

Eddm mailing or Every Door Direct Mail is the best way to distribute marketing postcards for insurance companies. No matter which of these plans you are offering to your clients, you can easily advertise it using eddm:
– Auto insurance
– Business insurance
– Commercial insurance
– Final expense insurance
– General insurance
– Health insurance
– Home insurance
– Life insurance
– Mortgage protection insurance
– Medicare supplement insurance
– Property insurance

But what are eddm postcards, exactly? EDDM is a service offered by the United States Postal Service where they partner with local print shops to send one postcard to every mailbox within a specific address. Only postcards are accepted as marketing mailers and you can narrow down the mailing list based on zip code, individual mail carrier route, or demographics such as average household income, homeowners versus renters, age bracket, etc.

The number one benefit of working with a print shop that offers EDDM if you are an insurance plan provider is that you do not have to take care of the finer details. The print shop will simply charge a postage fee for each postcard – but they handle the rest of the work. After printing the postcards, they will bundle it in 100s as required by the USPS. They will also take care of the paperwork, then deliver the bundled postcards to your local post office for individual mailbox distribution. Another benefit of looking for a print shop with EDDM postcards is that you do not need to put together or buy a mailing list – it’s all pre-chosen for you.

As an insurance plan provider, you are giving clients the benefit of having a financial plan to rely on in case something goes wrong. On your end, you can rely on print shops to promote this service that you are offering your clients simply by taking advantage of their EDDM mailing service.

Are You in the A/C or HVAC Business? Here’s Why You Should Print EDDM Postcards

If you are in the business of installing and fixing air conditioning units, or if you are offering Heat, Air Ventilation, and Cooling or HVAC services, then you need to find a way to advertise your brand. Temperature control in homes and offices is important, but not a lot of homeowners and office owners would know where to look in case their air conditioning, heating, or air ventilation units require servicing. To reach as wide an audience as possible, you must use a combination of online and offline advertising. For online marketing, establish a social media presence and make sure that your website is well-designed. For the offline marketing part, you can use something like printing eddm postcards to send mailers to as many residences and offices as possible. Read on to find out more about this. 

Targeted versus Saturated Mail Marketing

If you are using postcards to advertise your business, there are two ways to distribute them. First is by using a targeted mailing list. This is perfect for product sellers or service providers who have a niche market. Examples are products for women, babies, or kids of a certain age. The second way is by saturating your target market, which is where EDDM comes in. Every Door Direct Mail is a service offered by the United States Postal Service for entrepreneurs, where they can mail postcards to every door in a zip code or mail carrier route – without having to build or buy their own mailing list. 

Why Should A/C or HVAC Businesses Go for EDDM Mailing?

For those who are in the A/C or HVAC businesses, eddm postcards is the perfect way to advertise because you can send one postcard to every mailbox within a zip code or mail carrier route. Every home has an air conditioning unit, or radiator that might require fixing, so you have your targeted audience right there. If you also service commercial HVAC or A/C units, you can also include business addresses with your EDDM mailing campaign.

When looking for a print shop to create the postcards for you, make sure that they offer EDDM mailing. This is because they will essentially work with the USPS in sending your postcards to every door within a certain area. After printing the postcards, they will bundle the cards, fulfil the paper requirements of the USPS, and even send the cards to your local post office for individual mailbox distribution. With such a no-fuss, hassle-free process, how can you say no to the prospect of advertising your A/C or HVAC business using EDDM mailers? 

EDDM Mailing for Security Companies

EDDM mailing or Every Door Direct Mail is a print marketing strategy that works for security companies. If you are offering any of these services, you can easily get clients through EDDM:
– Installation of security cameras, automated gates, and access control
– Commercial guarding services
– Residential guarding services
– Security services for special events
– Technical services for security companies

EDDM works because you are essentially partnering with the United States Postal Service to get the names and addresses of clients on every door within a zip code, for example. This means that there is no need for you to put together your own mailing list. If you are offering security services to either residential or commercial clients, you can even narrow down the mailing list because the USPS also has address groups based on demographics. The goal of the EDDM program is to help local business owners, so it’s something that you should definitely take advantage of. 

Steps to Follow for EDDM Mailing

To get you started, here are a few steps to follow for EDDM mailing: 

  • Design your postcard mailers. 

If you are newly introducing your security company to prospective clients, keep the message on the postcard short – but include a QR code or a link where they can get more information. Design the postcard in such a way that the company logo is present, the photos are high-definition, and there is an attention-grabbing headline. For instance, say something like “Did you know that 80% of home robberies go unsolved each year?” This is a good headline if you are selling and installing security cameras. 

You can go through the steps of EDDM mailing yourself but since you are ordering postcards for a print shop anyway, why not simply pay for the postage fee and let them do the rest of the work for you? After printing, the print shop will bundle the cards, complete the USPS requirements, and deliver the postcards to your local post office for individual mail distribution. 

  • Decide which address group to send the mailers to. 

Before the print shop can go through the USPS requirements, you do need to identify which address to send your postcards to. If you’re offering residential security services, choose a zip code and a mailing route which does not include business addresses. On the other hand, if you offer commercial security services, you can narrow down the mailing list to only the business establishments within a five-mile radius of your operations, for example. 

All in all, EDDM is an ideal advertising solution for security companies. 

EDDM Postcard Printing: The Nitty Gritty of Choosing a Carrier Route

No matter which product or service it is that you offer, you need to think of ways to advertise your brand. Digital advertising is a given and it is quite easy. You just need to make your brand’s presence felt online – by creating official social media accounts. This is where your existing and prospective customers can interact with you. However, your digital marketing efforts should be mixed with traditional print advertising to reach the part of the audience who are not online. One example of printed marketing materials that you can use is the humble postcard. For easier distribution, look for Every Door Direct Mail or eddm postcard printing companies.

With eddm, the printing company works in partnership with the United States Postal Service to get your marketing message to as many people as possible in a specific area. As a business owner, the number one benefit of eddm mailing is that you do not have to put together your own mailing list. Second, eddm mailing is cheap, it only costs a few cents per piece for your postcards to be delivered to every mailbox in the address that you have chosen. Third, postcard advertising in general is effective because you can reach out to as many people as possible. If you will include an effective call-to-action and a time-sensitive promo code, you are bound to get great response from your marketing efforts. 

Now, when you are in the process of choosing which addresses to send your postcards to, the USPS’ Every Door Direct Mail Tutorial lists a few things to remember: 

  • If you want to send one postcard to every address, you can contact your local print shop, or you can check out their website which has complete instructions on how to proceed with an eddm campaign. 
  • The USPS has a web tool which allows you to choose which area you want your postcards to go to. You can also select individual carrier routes.
  • Depending on the product or service that you are offering, you can send postcards to every business address in a mail carrier route. Otherwise, you can just send to every residential address in the area. 
  • If you have a pizzeria or a restaurant, you may want to send one postcard to every mailbox within a three- or five-mile radius of your location. 

You can easily stay within your budget because there is a feature on the website that allows you to see the approximate postage cost based on the route that you have chosen. You can perform all the steps from the USPS tutorial, or simply partner with a print shop that caters to eddm postcards. This way, you simply need to choose the mailing route, then the print shop will be the one to take care of the rest of the USPS requirements for you – along with the bundling of the postcards and sending them to the local post office for individual mailbox distribution. 

Must-Remember EDDM & Postcard Printing Tips

EDDM stands for Every Door Direct Mail marketing. It can be part of your business’ print promotional campaign where you can finish a 4 x 6 postcard printing task and have it mailed out to every door within a specific address. If you have a line of organic products targeted towards women, for example, EDDM will work because there is a large percentage of households with women. On the other hand, if you are offering a service like real estate brokering, you might be better off going with a targeted 4 x 6 postcard printing and marketing list. Not all households would have owners who are interested in selling or buying property, so it makes more sense to create a targeted list first.

Whether you decide to launch an EDDM or a targeted 4 x 6 postcard printing mailing campaign, here are a few tips to make it more effective:

• Invest in high-quality postcards.

When looking for a 4 x 6 postcard printing company, go for offset instead of digital printing. There might be some extra cost involved but considering the professional look of the results, offset is worth it in the end. The images are razor sharp and there is a wider color palette that you can use in the design, not to mention more options in terms of paper finish.

• Include a call-to-action.

Be it an EDDM or a direct mail marketing campaign, you must know what to write in the postcard in the first place. The smallest postcard size available is 4” x 6” – which gives you very limited space to work with. The call-to-action should suit your marketing message, and it should be attention grabbing.

• Test a small portion of the market first.

What’s good about postcard marketing is that you can use it to test out a small portion of the market first. If you are launching a new scent, for example, you can mail out postcards as discount coupons to your first 100 customers first. If you get a good response, that is when you can mail out the same postcard to the rest of your mailing list.

• Be aware of hidden costs.

Lastly, EDDMs are usually part of a printing package offered by companies working with the United States Postal Service. When taking advantage of printing and mailing packages, make sure that you are aware of all the costs involved. Also take note of the size restrictions – you might have to spend more when mailing jumbo postcards as compared to the standard-sized ones.