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Everything You Need to Know About EDDM Postcard Printing

When it comes to promoting your business, there are a plethora of options available in today’s digital age. However, sometimes traditional methods like direct mail can still be effective in reaching your target audience. EDDM postcard printing is a form of direct mail marketing that is both cost-effective and efficient. In this blog post, we will discuss everything you need to know about EDDM postcard printing.

What is EDDM Postcard Printing?
 EDDM stands for Every Door Direct Mail. It is a service provided by the USPS that allows businesses to send postcards, flyers, and other promotional materials to every mailbox in a specific neighborhood or zip code. Unlike traditional direct mail marketing, EDDM does not require a mailing list or individual addresses. Instead, you simply select a target area, and your postcards will be delivered to every house in that location.

Benefits of EDDM Postcard Printing
 EDDM postcard printing has several benefits that make it a popular choice among businesses. Firstly, it offers a cost-effective way to reach a large target audience. Secondly, it allows for a more targeted approach to marketing by selecting specific neighborhoods or zip codes. Thirdly, the postcard itself can be designed with eye-catching graphics and compelling calls to action to entice potential customers.

Designing Your EDDM Postcard
 Designing an effective EDDM postcard is crucial to its success. Your postcard needs to stand out in a pile of mail and capture the attention of the recipient. It should also clearly convey your message and call to action. Key design elements to consider include the use of color, images, and fonts. Make sure to work with a professional printing company that offers design services to ensure that your postcard looks professional and polished.

Printing and Distributing Your EDDM Postcard
 Once you have designed your postcard, it’s time to print and distribute it. Partner with a printing company that specializes in EDDM postcard printing to ensure that your postcards meet USPS standards and are delivered to the correct neighborhoods. Keep in mind that postcards have a limited amount of space, so make your call to action clear and concise. Don’t forget to track your results and adjust your strategy as needed for optimal success.

EDDM Postcard Printing Best Practices
 Here are some best practices to consider when using EDDM postcard printing:

Target specific neighborhoods or zip codes that fit your target audience.
Use eye-catching graphics and a clear, compelling call to action.
Keep your message concise and easy to understand.
Work with a professional printing company that specializes in EDDM postcard printing.
Track your results and adjust your strategy as needed for optimal success.

EDDM postcard printing can be an effective marketing tool for businesses of all sizes. When done correctly, it provides a cost-effective way to reach a large target audience while allowing for a more targeted approach. Remember to focus on high-quality design and work with a professional printing company for the best results. With these tips in mind, your business can achieve success with EDDM postcard printing.

How to Grow Income with EDDM Postcard Marketing

Direct mail marketing is not dead. In fact, it’s very much alive and well, thanks to Every Door Direct Mail (EDDM). EDDM is a direct mail service that allows businesses to target specific neighborhoods with their marketing materials. Best of all, it’s an affordable way to reach a large number of potential customers. Here’s how you can use EDDM postcards to grow your income.

  • Know Your Target Audience
     Before you can start designing your EDDM postcards, you need to know who your target audience is. Who are you trying to reach with your marketing materials? Once you know who your target audience is, you can start designing your postcards with them in mind.
  • Keep It Simple
    Your EDDM postcards don’t need to be complicated or flashy. In fact, simplicity is key when it comes to direct mail marketing. Keep your message clear and concise, and make sure your call-to-action is easy to understand and follow.
  • Include a Call-to-Action
     Speaking of call-to-actions, every EDDM postcard should include one. A call-to-action is simply an instruction for the reader on what they should do next. For example, you might include a coupon or special offer on your postcards and tell recipients to “bring this postcard in for 10% off their purchase.” Make sure your call-to-action is clear, concise, and easy to follow. You want recipients of your postcards to take action, so make it as easy as possible for them to do so.
  • Get Personalized Postcards Printed
    Personalized postcards are more likely to be noticed and read than generic ones. When you personalize your EDDM postcards, you can add the recipient’s name or address on the front of the card or even include a personalized message on the inside.
    Online printing companies such as BlockbusterPrint.com offer EDDM postcard printing services.
  • Test, Test, Test!
    As with any marketing campaign, it’s important that you test different versions of your EDDM postcards before settling on a final design. Try different images, messages, calls-to-action, etc., and see which ones generate the best results. Once you have a winner (or two), roll out your campaign to the rest of your targeted neighborhoods and sit back and watch your income grow!

Conclusion:

EDDM postcard marketing is a great way to reach potential customers in specific neighborhoods without breaking the bank. By following these simple tips, you can maximize the effectiveness of your direct mail campaign and watch your income grow in no time!