EDDM postcards – Page 3 – BlockbusterPrint.com Blog

Want to Print EDDM Postcards? Know Your Paper Options

In today’s business environment, digital advertising may be the obvious choice for marketing any brand. But because everyone is into digital, there is such a novelty with printed advertising materials, which is exactly what makes them effective. If you want to complete your print advertising campaign, make sure to print EDDM postcards and include them with notepads, brochures, business cards, flyers, envelopes, and similar products.

EDDM Postcard Paper Options

Naturally, the first thing to do if you want to launch an EDDM postcards marketing campaign is to look for a printing company. Check if they offer digital or offset printing services. Also check on the quality of printing, materials, and customer service that they offer; the turnaround time; and the prices of the printing packages.

For the paper options, here are a few questions to ask:

What are the available postcard sizes?

The smallest postcard that you can order is 4” x 6”. There are other sizes available, the best performing is 6” x 11” and you can go as big as 6.5” x 12”.

Should I print one-sided or two-sided?

Although there’s an additional rate for two-side printing, it is still a more economical option than printing two one-sided postcards. Make your selection based on the length of the message that you would like to print on the postcard.

Which paper finish should I choose?

For the thickness, 16-pt. or 17-pt. paper stock is used. Next, choose between an ultra-smooth matte finish or an ultra-smooth gloss finish.

Other things to consider

Also decide on the quantity that you will order. If you will go with offset printing, remember that the price per piece gets lower as the number of pieces that you order gets higher. For instance, ordering 1,000 4” x 9” postcards is pricier than ordering 2,500 or 5,000 pieces.

By knowing what your paper options are for EDDM postcard printing, you can come up with a piece of marketing material that will impress your customers and boost your overall sales.

Combine Digital with Direct Mail When You Print EDDM Postcards

One of the best ways to reach out to your target market is to print EDDM postcards. EDDM means Every Door Direct Mail and it’s a mailing service provided by the United States Postal Service where your mailers are automatically sent to every door in a specific address, thus the name.

Let’s say that you are opening a hair salon and you want to send EDDM postcards to every address within a five-mile radius of your location. The printing company that works with the USPS will charge you an amount for EDDM mailing, then your postcards will be sent to every address in your specified zip code. You can also choose a mailing list depending on age bracket, income bracket, or another demographic. EDDM removes the brunt of the work behind manually gathering email addresses. You simply need to know which target market to send the postcards to, and they will do all the behind-the-scenes work for you.

How to Combine Digital with Traditional Print Marketing

Now, if you want to increase the response rate for your EDDM marketing efforts, you need to know how to combine digital with traditional print marketing. Here’s how:

Include a QR code in the postcard.

If you’re offering a general service or a retail product that anybody can pay for, you need to target all age brackets. Combining digital with print marketing is a good idea because you will get a better response rate. For instance, those who are in their 50s may want to read through the information in your postcard – but what about a 20something? They’d want something digital, so include a QR code in the card. This can be a link to your website where they can get more information about the product or service that you are offering.

Include a map with a pinned location.

On the postcard, you can also include a map with a pinned location, especially if your place of business is tricky to find. You can also include a witty line about a famous landmark to grab the attention of your reader.

Know which target market to focus on.

Finally, get to know your target market. You might get a good response with new customers especially if you have a well-designed postcard. But you should not leave out your existing customers. These individuals are already taking advantage of your products or services, so focus on giving them additional benefits so that they can become repeat customers. Offering discounts and freebies is a great way to make them respond to your call-to-action.

Localize Your Marketing Approach with EDDM Postcard Printing

If you’re doing some home improvement and you need wood glue or nails to finish a project, where would you go? Instead of travelling all the way to a huge hardware store that’s far from your house, you choose the nearest one. This not only saves time but also gas money, while also allowing you to support the local business owners within your area. As a business owner, this is something that you must consider when launching a marketing campaign that includes something like EDDM postcard printing.

You want your campaign to target those within the vicinity first, before going on a state-wide or even national scale. Television and radio ads are not necessarily targeted, not to mention they are overly expensive. You might also consider having a purely online campaign, but that is not necessarily targeted. The best thing to do is to launch a cheap but targeted, yet effective marketing campaign. For this, you can print EDDM postcards and mail them out to those living within a five-mile radius of your place of business. EDDM stands for Every Door Direct Mail. It is a type of print advertising campaign where a printing company works with the local post office in your area.

Instead of having to gather names and addresses of potential customers, you can simply specify a zip code. Once done printing the EDDM postcards, the printing company will work with the USPS to mail out your advertising materials to every address within your specified zip code. If you have a more targeted audience, you can narrow down the mailing list based on demographic, household size, income bracket, carrier route, or other categories which are provided by the United States Postal Service (USPS). Once the route is chosen, the printing company can take care of all the USPS-related paperwork. In just a few days, your EDDM postcards can reach the hands of your targeted customers.

With such a localized approach, sending out EDDM cards is bound to deliver better results than non-targeted TV, radio, or online ads.

How to Make My Small Business Stand Out : 3 Ways

It’s no secret that Americans love small businesses. Did you know that 90% of Americans shop at small businesses at least once a week and 42% frequent small businesses three times or more weekly? Why is this? Americans love this sense of community and togetherness. They value what small businesses bring to the table and that is unique products and a warm personal touch!

Get involved in local community

Your small business needs to take an active role in your community. And don’t just do it blindly! Make sure it makes sense for your business and marketing objectives. Offline participation is a good way to let your community know who you are and what you stand for. Look into local events, fundraisers, charities or even hosting one of your own events. Another way to stand out is to hang flyers and banners in your store’s windows and print EDDM postcards. If you’re a restaurant owner, print and send out menu flyers to your local community. All of these marketing efforts will surely increase sales and get you noticed!

Have a strong online presence

Successful brands spend just as much time in the digital space as they do in the physical space. Are you up and running on social media embassies? Do you have an online following? Are you interacting and communicating with your followers on platforms such as Facebook and Twitter? Are you sharing your company’s story on Instagram with compelling visuals? Hashtags are great for creating excitement around events. You have to make sure that your business is never forgotten. Write daily blog articles, post entertaining videos and podcasts. All of these digital mechanisms will increase your brand recognition, build brand loyalty and gain your customer’s trust.

Be Unique

How are your products and services distinguishable from your competitors? It is crucial that you have a product that is going to keep customers coming back. Once you have that, take it a step further with a unique packaging design. Certain colors and designs can appeal to one group over another. Custom stickers and roll labels are a great touch on packaging. Think about who your target market is and the message you want to send them. The more innovative you are with your packaging, the higher your consumer demand.

By implementing these 3 tips, you will surely make your small business stand out and keep your customers coming back for more!

EDDM Postcards: CPC vs. Direct Mail Printing

EDDM Postcards are the absolute best and most affordable way to market your business. Why? Because it only costs 0.27 cents on average to mail a piece when digital online ads run you anywhere from $2 to $5 per click.

It takes 4-5 ad views for a potential customer to make a move and buy from you so this only costs you about $1.25 to target the same potential customers 4-5 times each. This helps with brand identity as well and helps them remember you through repetition. A financial no brainer!

EDDM postcard printing is a better form of advertising because you are mailing a physical object that a person can hold in their hands. You are more personal this way and you target people in their homes.

On a computer, there is so much clutter and links galore that a viewer is overwhelmed. Click ads can be opened and closed in seconds. We all know we are click-happy on a phone or computer.

Did you know that click ads online are clicked on by mistake, 80% of the time? If it costs you $2 for cpc and 80% are by mistake, this means you are burning money for no reason.

With EDDM Postcards you can target the same customers many times over and get real results. The EDDM postcard printing way of marketing will get you at least a 1% response rate. So mailing out just 2500 EDDM postcards will bring you back 25 orders or sales. When you consider that the national profit per merchant sale is $60, that would bring you $1500 in profit. The postage when printing EEDM postcards at a 2500 quantity comes out to just $675 (0.27 a piece). When profiting almost $800 per campaign, that leaves you with $9.600 profit per year just by this simple method of advertising.

When looking for the cheapest EDDM Postcard Printing, browse your sizes with BlockbusterPrint.com. Guaranteed the cheapest EDDM Postcard Printing online and in America.

How to advertise my business affordably

Are you a local business looking to get your name or service advertised to your surrounding neighborhood?

The EDDM postcard printing (every door direct mail) and flyer distribution service from the United States postal service is the key to your success.

For about 15 cents a piece, the post office will advertise your business affordably by handing out your postcard or flyer to residential addresses in areas you choose to distribute to.

BlockbusterPrint.com prints and ships EDDM postcards at the lowest prices to help you reach more potential customers and advertise your business in the most affordable way to market.

Today, paying a service like Google ads for digital marketing is very expensive and usually always fails. Targeting homes by physical mail ads allows you to capture the attention of a customer in their home for 1/10th the cost of online advertising.

Order eddm postcards online from BlockbusterPrint.com and start bringing in new business, today.

What is EDDM Postcard Printing?

EDDM postcards and flyers are a set of specially chosen sizes of mailers that the United States postal service has deemed acceptable for their low-cost every door direct mailing program.

The EDDM service from the United States post office is one that helps business owners mail out up to 5,000 postcards or flyers in selected delivery zones of choice, for about 0.15 cents a piece.

EDDM postcards are distributed on the mailman’s route. EDDM postcard printing distribution service from the Post Office is different from direct mailing service.

Direct mailing allows a business to submit a mailing list with exact addresses of clients or skews you to target businesses you wish to send out your postcards or flyers to.

With the Every Door Direct Mail postcard service, the mailman simply delivers your EDDM postcards and flyers on their way to delivery other mail on there current route to homes in selected zones or neighborhoods.

Because the other every door direct mail service does not require postage, it allows for you to send out advertisements in an extremely affordable way.

With direct mail you have to buy mailing lists from companies that sell information like addresses of businesses or certain demographics of your liking. With every door direct mail you pick a zone in a residential area (EDDM not available for targeting businesses) and distribute your postcards and flyers in that area.

The EDDM service from the Post Office is wonderful for restaurants that wishes to get their name out around the neighborhood. Also great for a dry cleaners or a local company that is looking for business within a 5 mile radius.

some of the most popular sizes for EDDM postcard printing are 6×9, 6×11, 6×9.5.

You can find and print any size postcard you like from the professionals over at BlockbusterPrint.com.

You will find a list of many acceptable EDDM postcard sizes that you can choose from and prints.

You can choose to bundle your postcards and flyers in stacks of 50 or 100 which is what the Post Office will ask you for. It is most popular to choose bundles of 100. This allows the post office to give out stacks of 100 of your postcards or flyers to each mailman per route.

Visit blockbusterprint.com today and of you all postcard printing mailers and flyers and start promoting your business today.