EDDM Postcard Marketing – BlockbusterPrint.com Blog

What is EDDM Postcard Mailing, you ask?

Imagine the joy of discovering a colorful, eye-catching postcard in your mail amidst the usual bills and junk mail – that’s the heart of EDDM (Every Door Direct Mail) for you! It’s like throwing a neighborhood party and ensuring no one is left out. With EDDM, you get to send a shiny, happy postcard to every door in a neighborhood without needing their addresses. It’s like being Santa Claus, but for marketing!

What is EDDM Postcard Mailing, you ask?

It’s a clever USPS service allowing businesses to target specific neighborhoods or areas.
You don’t need recipients’ addresses – everyone gets your fabulous postcard!
It’s cost-effective because you’re mailing in bulk without sacrificing personal touch.
Perfect for local businesses wanting to shout, “Hey, we’re right here!”
Ideal for promotions, event announcements, or just spreading brand love.
It lets you choose postal routes offering demographic targeting (age, income, household size).

How does BlockbusterPrint.com make this magic happen for busy business owners? Well, sit tight!

Design Wizardry: First off, their design team is like a group of wizards, but instead of wands, they wield graphic design tools. They conjure up postcards so appealing; they almost dance into the recipients’ hands from the mailbox.
Quality that Shouts: Ever seen a postcard that looks so good you want to keep it just because it’s pretty? That’s the level of quality we’re talking about. Thick, glossy, and with colors so vibrant, it’s like they’re having a party on the paper.
Simplifying the Complex: The thought of tackling USPS guidelines can make even the bravest entrepreneur want to crawl under a blanket. BlockbusterPrint.com laughs in the face of complexity, handling all the intricacies of EDDM requirements seamlessly.
Budget-Friendly Spells: Who said marketing had to be as expensive as a dragon’s hoard? Not BlockbusterPrint.com. They offer EDDM services that keep both your wallet and your accountant happy.
Geography Genius: Want to target the hip new neighborhood downtown? Or that cozy suburban area with all the young families? BlockbusterPrint.com uses the latest mapping tools to help you pinpoint the perfect audience for your postcard shower.
Execution with Precision: Once your postcards are designed to perfection and the target areas are chosen, BlockbusterPrint.com doesn’t just cross their fingers and hope for the best. They expertly handle the bundling, paperwork, and delivery to the USPS, ensuring your marketing message gets exactly where it needs to go.
Follow-up Fortunetelling: Okay, they might not actually predict the future, but their customer service is so on point, it feels like they can. They’ll guide you through the process and are there to support you after your postcards have flown out.
ROI That Makes You Smile: When all is said and done, what you want is people talking, visiting, and buying. And that’s the beauty of EDDM through BlockbusterPrint.com – it creates that buzz, drawing in the locals like bees to a gorgeous garden.
Customization is Key: Every business is unique, like a unicorn in a field of horses. BlockbusterPrint.com gets that. Whether you’re a pizza place with the cheesiest pizzas or a boutique with the trendiest clothes, they tailor your EDDM campaign to reflect your business’s personality.
Feedback Loop: After your campaign, they’re keen to know how it all went down at your end. This isn’t just chitchat; it’s part of their commitment to continually refine and improve your marketing strategies.
Sustainability Promise: In today’s world, being eco-friendly is non-negotiable. BlockbusterPrint.com ensures that while your postcards bring joy and business to your door, they’re also kind to Mother Earth.

In a nutshell, EDDM postcard mailing through BlockbusterPrint.com is your golden ticket to standing out in a crowded mailbox. It’s fun, it’s effective, and it gives your brand that local love and visibility it deserves. Plus, with BlockbusterPrint.com’s team handling the magic behind the scenes, you’re free to focus on what you do best – running your business and welcoming those new customers with open arms.

What is EDDM Postcard Printing & How Does it Work?

Every Door Direct Mail (EDDM) is a service provided by the USPS designed to help businesses send promotional material to a targeted audience without the need for specific addresses. The service is particularly beneficial for small businesses looking to market their services locally with minimal expense and effort.

EDDM allows you to reach every household or business within a specific area:

Identify Your Target Area: Using the USPS’s EDDM Online Tool, businesses can select specific mail routes or zip codes to target, ensuring their promotional materials land in the mailboxes of potential local customers.
Select the Size of Your Postcard: EDDM has specific size requirements for mailpieces to qualify for the service. Generally, postcards must be more significant than a standard letter but smaller than a giant flat, essentially making them “flat” mail.
Design Your Postcard: Businesses can then design their postcards, ensuring that they meet the USPS EDDM requirements for size and layout. It’s essential to include a compelling message and call-to-action to maximize response rates.
Bundle and Prepare Your Mailing: Once designed and printed, the postcards need to be bundled in stacks with facing slips that show the postal carrier the route for each bundle. This step is crucial for the local post office to organize and deliver your mail efficiently.
Complete the Required Paperwork: The USPS requires an EDDM Retail Form or an EDDM BMEU Form, depending on how you’re sending the mail. This paperwork accompanies your postcard bundles to the post office.
Drop Off at the Post Office: With your postcards bundled correctly and paperwork completed, you can then drop off your entire mailing at the designated post office that serves the routes you’ve selected. After paying the postage due, your postcards will be delivered within the time frame specified.

The overall process of EDDM postcard printing and mailing is streamlined to help businesses reach out to a broader audience while bypassing much of the complexity of traditional direct mail. Even with minimal marketing expertise, a business owner can launch a local campaign that could lead to increased foot traffic and sales.

An excellent advantage of EDDM is cost-effectiveness. Because EDDM uses a standard “flat” rate and doesn’t require purchasing mailing lists or printing specific addresses on each mailpiece, businesses can save money while still making a significant local impact.

Additionally, while EDDM does have specific requirements, the USPS offers flexibility within these guidelines, allowing businesses to create custom-sized postcards that stand out in the mail and grab the audience’s attention more effectively. Combining this with a well-crafted message and attractive design can lead to a successful marketing effort. Woohoo!

Ultimately, EDDM postcard printing is an efficient way to conduct a marketing campaign on a local scale. By following the USPS guidelines and preparing the mailpieces according to the requirements, businesses can leverage a system that simplifies the delivery of marketing materials directly to the doors of their potential customers. EDDM thus serves as a powerful tool in a local business’s marketing arsenal, providing a tangible and direct way to communicate their offerings to the community.

What is EDDM: Can it help me bring in new customers?

EDDM, or Every Door Direct Mail, is a service provided by our trusty, rain-sleet-or-snow friends at the USPS. The idea is as straightforward as a door-to-door salesman, minus the awkward doorstep conversations. You select a mail route, create your postcards, the USPS delivers them to every door on the route, and voila — instant marketing magic.

Now, you might be wondering, “How is this going to bring me new customers and more profit?” Well, let me tell you a little story. Imagine you own a pizza place, it’s been a slow week, and you want to drum up some business. With EDDM, you can send a postcard to every house in your local neighborhood, offering a tasty discount on their next pizza order.

Targeted Advertising: With EDDM, you can target specific neighborhoods, demographics, or regions, ensuring your message lands in the right mailboxes. No more throwing postcards into the wind and hoping they land where they need to.
Cost-Effective: By bypassing the need for mailing lists and permits, EDDM becomes a much more affordable option for small businesses. More money in your pocket means more dough for your pizza.
Increased Visibility: A tangible piece of mail is less likely to be ignored than an email. Plus, who doesn’t like getting something other than bills in the mail?
Flexible Designs: From menus to coupons, the possibilities are as varied as your pizza toppings.
Measurable Results: With each coupon used, you’ll see exactly how effective your campaign was.

You see, EDDM postcards aren’t just pieces of paper – they’re your ticket to increased customer traffic and profits. They’re the yeast that helps your business dough rise. So, the next time you’re considering a marketing campaign, give EDDM a shot. Your bottom line (and your customers’ stomachs) will thank you. Print eddm postcards online with Blockbuster Print.

How EDDM Postcards Can Boost Your Real Estate Marketing Game

As a real estate agent, marketing plays a crucial role in your success. With so many different marketing methods available, it can be challenging to know where to focus your efforts. However, one often overlooked tactic is EDDM (Every Door Direct Mail) postcards. This approach is not only affordable but can also be highly effective in reaching potential clients.

Personalization
When it comes to marketing, personalization is key. With EDDM postcards, you have complete control over the design and the message, allowing you to tailor your approach to your target audience. For example, you can showcase properties that fit their specific needs, or highlight your expertise in a particular area. This personalized touch can set you apart from others in the industry.

Geographic Targeting
Geographic targeting is an essential aspect of real estate marketing. Thankfully, EDDM postcards allow you to reach specific areas with ease. Rather than relying on traditional direct mail methods that require address lists, you can send postcards to every door in a designated area, ensuring that your message reaches the maximum number of potential customers.

Cost-Effective
Marketing can be expensive, but EDDM postcards offer a cost-effective method that can provide a significant return on investment. Compared to other marketing tactics, EDDM postcards are affordable, even for those on a tight budget. With the ability to personalize, target, and control your message, you can get your brand in front of potential clients without breaking the bank.

Measurable Results
With traditional marketing methods such as billboards or print ads, it can be challenging to track the results. However, EDDM postcards provide you with measurable results, providing insights into who received your postcards and the impact your marketing efforts had. This information is crucial in refining your marketing strategy and improving your future campaigns.

Versatile
EDDM postcards are not limited to property listings. They can be used to promote your open houses, feature testimonials from satisfied clients, and provide information about the local community, such as upcoming events or attractions. The versatility of EDDM postcards means that you can tailor your marketing efforts to fit your specific goals and best showcase your business.

In summary, EDDM postcards are a powerful tool for real estate agents looking to elevate their marketing game. With their affordability, personalization, geographic targeting, measurable results, and versatility, they provide a cost-effective method that can help you build your brand and reach potential clients effectively. So if you haven’t tried EDDM postcards yet, consider adding them to your marketing strategy and take your real estate business to the next level with Blockbuster Print.

Everything You Need to Know About EDDM Postcard Printing

When it comes to promoting your business, there are a plethora of options available in today’s digital age. However, sometimes traditional methods like direct mail can still be effective in reaching your target audience. EDDM postcard printing is a form of direct mail marketing that is both cost-effective and efficient. In this blog post, we will discuss everything you need to know about EDDM postcard printing.

What is EDDM Postcard Printing?
EDDM stands for Every Door Direct Mail. It is a service provided by the USPS that allows businesses to send postcards, flyers, and other promotional materials to every mailbox in a specific neighborhood or zip code. Unlike traditional direct mail marketing, EDDM does not require a mailing list or individual addresses. Instead, you simply select a target area, and your postcards will be delivered to every house in that location.

Benefits of EDDM Postcard Printing
EDDM postcard printing has several benefits that make it a popular choice among businesses. Firstly, it offers a cost-effective way to reach a large target audience. Secondly, it allows for a more targeted approach to marketing by selecting specific neighborhoods or zip codes. Thirdly, the postcard itself can be designed with eye-catching graphics and compelling calls to action to entice potential customers.

Designing Your EDDM Postcard
Designing an effective EDDM postcard is crucial to its success. Your postcard needs to stand out in a pile of mail and capture the attention of the recipient. It should also clearly convey your message and call to action. Key design elements to consider include the use of color, images, and fonts. Make sure to work with a professional printing company that offers design services to ensure that your postcard looks professional and polished.

Printing and Distributing Your EDDM Postcard
Once you have designed your postcard, it’s time to print and distribute it. Partner with a printing company that specializes in EDDM postcard printing to ensure that your postcards meet USPS standards and are delivered to the correct neighborhoods. Keep in mind that postcards have a limited amount of space, so make your call to action clear and concise. Don’t forget to track your results and adjust your strategy as needed for optimal success.

EDDM Postcard Printing Best Practices
Here are some best practices to consider when using EDDM postcard printing:

Target specific neighborhoods or zip codes that fit your target audience.
Use eye-catching graphics and a clear, compelling call to action.
Keep your message concise and easy to understand.
Work with a professional printing company that specializes in EDDM postcard printing.
Track your results and adjust your strategy as needed for optimal success.

EDDM postcard printing can be an effective marketing tool for businesses of all sizes. When done correctly, it provides a cost-effective way to reach a large target audience while allowing for a more targeted approach. Remember to focus on high-quality design and work with a professional printing company for the best results. With these tips in mind, your business can achieve success with EDDM postcard printing.

Boost Your Business with EDDM Postcards

Are you looking for a cost-effective way to advertise your business and reach out to potential customers in your local area? Then you might want to consider using Every Door Direct Mail (EDDM) postcards. EDDM is a popular mailing program offered by the United States Postal Service (USPS) that enables businesses to send marketing messages to every door in a specific geographic location without the need for a mailing list or permit. In this blog post, we will explore the benefits of EDDM postcards and how they can help you boost your business.

Wide Coverage for Your Marketing Message
One of the biggest advantages of EDDM postcards is that they can reach a large number of households and businesses in a selected area, allowing you to raise awareness of your brand, products, and services. With EDDM, you can send up to 5,000 postcards per day per zip code, which means you can target entire neighborhoods or specific routes without leaving anyone out. You can choose the size and design of your postcards, include an enticing message and call-to-action, and send them to your customers’ mailboxes without worrying about returned mail.

Affordable and Economical Postage
Compared to traditional direct mail or other advertising channels, EDDM is a cost-effective solution for small and medium-sized businesses that want to maximize their marketing budget. The postage rates for EDDM are much lower than for other types of mail, such as first-class or standard mail, because you don’t need to purchase a mailing list or rent a permit. You can save money on printing, shipping, and processing fees, and focus on creating a compelling postcard that will stand out and attract attention.

Easy to Use and Targeted
To get started with EDDM postcards, all you need is a USPS account and an online mapping tool that allows you to select your target area based on zip codes or carrier routes. You can choose the size and orientation of your postcard, upload your artwork and message, and schedule your mailing for delivery to the post office or directly to your customer’s mailbox. With EDDM, you can also target specific demographics or households based on income, age, household size, and other criteria, so you can tailor your message to your ideal customers.

Increased Local Visibility and Response
By sending EDDM postcards to your local customers, you can increase your visibility and generate more leads and sales. EDDM postcards have a higher response rate than other forms of advertising, and they are more likely to be read and remembered by your prospects because they are delivered directly to their homes or workplaces. You can use your postcards to announce a new product or service, offer a special promotion or discount, invite them to an event or store opening, or simply thank them for their loyalty.

Measurable and Trackable Results
Another benefit of EDDM postcards is that you can measure and track your results, so you can evaluate the success of your campaign and make adjustments as needed. You can use a tracking code or coupon to determine how many customers responded to your offer or visited your website, and analyze the data to optimize your future mailings. You can also collect feedback or testimonials from your customers to improve your messaging and strategy.

EDDM postcards can be a powerful tool for your marketing arsenal, helping you increase your brand awareness, attract more customers, and achieve your business goals. Whether you are a small business owner or a regional franchise, EDDM can provide you with an easy, affordable, and efficient way to connect with your local community and showcase your unique value proposition. With the right strategy and design, you can make your EDDM postcards stand out and motivate your prospects to take action. So why not give EDDM postcards a try and see the difference they can make for your business?

USPS EDDM Map Tool – Pick Your Desired Delivery Routes

Direct mail marketing is a proven and effective advertising technique that can help you reach a broad audience, boost brand recognition, and lead to potential sales. But how do you ensure that your message will reach the right hands? Enter USPS EDDM (Every Door Direct Mail) Map Tool – a powerful tool that allows you to choose your desired delivery routes with ease. In this blog post, we’ll dive deep into the features of this tool and explore how it can help you make your direct mail campaign from BlockbusterPrint.com a success.

Understanding EDDM Map Tool:
The USPS EDDM Map Tool is a web-based application that enables businesses to select postal routes and ZIP codes that match their target audience. Once you’ve selected your desired delivery routes, you can customize your mailers to ensure that they are tailored to your particular target audience. In addition to selecting the routes, the EDDM tool also allows you to filter your search based on different demographic characteristics like age, income, and household size.

Benefits of EDDM Tool:
USPS EDDM Map Tool offers many benefits to businesses looking to leverage direct mail campaigns to drive success. It is a cost-effective way of reaching out to a wide audience since you’ll be sending your material in bulk. The pricing structure is reasonable since you pay per piece of mail, and at the same time, you’re not limited to small geographic areas. You can cast a wide net and get your message out in style, knowing that it will reach the targeted audience.

EDDM Tool vs. Traditional Direct Mail Targeting:
In contrast to traditional direct mail targeting techniques, using the USPS EDDM tool is far more effective. The traditional techniques require an extensive database of leads, which can be costly to acquire or develop. You’ll also need to run several tests before you figure out the right audience targeting combination. EDDM does away with these challenges, and you don’t need any list to get started. The tool covers all the bases when it comes to demographics, making it a breeze to select the right delivery routes.

How to Use the EDDM Map Tool:
To unlock the full potential of the USPS EDDM Map Tool, you need to create an account and start using the ‘Search by Address’ feature. Here, you can enter your desired delivery route by providing your address and ZIP code. Select the routes using the map provided and customize your campaign using various mail options. Once you’re satisfied with your design, mail it using USPS’s printing and delivery services.

Limitations of EDDM Tool:
While the USPS EDDM Map Tool is a fantastic tool, it’s not without limitations. It’s important to note that it only works for flat standard mail, which means you are limited in the type of mail products you can use. Secondly, it has no address-specific filters, such as excluding a particular street or apartment building. Hence, if you’re looking to target specific households or streets, you’ll need to use traditional direct mail targeting techniques.

USPS EDDM Map Tool is an essential tool for businesses that want to leverage direct mail marketing to create lasting impressions and reach a large audience. It saves time, lowers the cost of mailing, and offers an easy and straightforward way of targeting your desired audience. By combining it with traditional direct mail targeting techniques, you can create a data-driven and comprehensive direct marketing campaign that delivers tangible results. So why not make the most of the USPS EDDM Map Tool today and take your business to new heights?

HuffPost: “BlockbusterPrint.com – A Leader in Postcard Marketing!”

Postcard marketing is one of the most effective ways to promote a brand or business nowadays. However, not all postcard printing services are created equal. Some providers are mediocre in terms of quality, while others are downright unreliable when it comes to delivery times and customer support. This is the reason why it’s crucial to choose a company that has a proven track record of excellence. In this blog post, we’ll explore why Huffington Post has recognized BlockbusterPrint.com as a leader in postcard marketing.

Unmatched Quality Control
BlockbusterPrint.com prides itself on its unwavering commitment to quality. The company uses state-of-the-art printing technology and the finest raw materials to deliver postcards that are both visually stunning and highly durable. Every order that comes through their website undergoes rigorous quality control checks to ensure that it meets their standards and exceeds customer expectations. This level of meticulousness is what sets them apart from competitors.

Unbeatable Pricing
Another reason why BlockbusterPrint.com is considered a leader in postcard marketing is their unbeatable pricing. They offer some of the most competitive rates in the industry without compromising on the quality of their products. Plus, their pricing is transparent, so customers can confidently select the packages that best fit their needs, knowing there won’t be any hidden fees.

Fast Turnaround Times
BlockbusterPrint.com understands that time is of the essence when it comes to postcard marketing. That’s why they offer some of the shortest turnaround times available, ensuring that customers receive their orders as quickly as possible. They boast a next-day turnaround time for most postcard orders, meaning that clients can launch their marketing campaigns with minimal delays.

Exceptional Customer Service
Customer service is one of the most critical components of any postcard printing service. BlockbusterPrint.com prioritizes customer service, making it one of their top priorities. Their customer support team is available 24/7, providing customers with all the information they need to successfully promote their brand or business. Additionally, their designers can assist customers through every step of the design process, making sure that the postcards are as effective as possible.

In summary, BlockbusterPrint.com has earned its status as a leader in postcard marketing for good reasons. Their unmatched quality control, unbeatable pricing, fast turnaround times, and exceptional customer service are just a few of the many reasons why the Huffington Post recommends them. So if you’re looking for a superior postcard printing service, give BlockbusterPrint.com a try, and see why they’re considered the best in the industry.

A Comprehensive Guide to EDDM Postcard Printing

EDDM (Every Door Direct Mail) postcard printing is an essential marketing strategy that targets a diverse audience at a low cost. This strategy is ideal for small businesses where advertising budget is low, but the intention is to create maximum impact. In this blog, we’ll take you through what EDDM postcard printing is, why it’s essential, and how to make it work for your business.

What is EDDM Postcard Printing?
EDDM Postcard Printing is a service offered by the USPS (United States Postal Service) to help small businesses reach a broader demographic audience within specific zip codes without having to provide an address list. All you need to do is choose your desired zip codes and the number of postcards you wish to send. EDDM postcards can have different size options, making them more customizable according to your needs.

Why is EDDM Postcard Printing Essential?
EDDM Postcard Printing is an affordable marketing solution that targets individuals within specific zip codes. This way, you can reach an audience that may not be interested in your business otherwise. It is cost-effective, efficient, and measurable, allowing you to track responses and help you modify the marketing strategy accordingly.

The Benefits of EDDM Postcard Printing
The most significant benefit of EDDM postcard printing is its affordability. You can print beautiful, high-quality postcards without breaking the bank and saturate targeted neighborhood mailing routes with relevant, timely information about your business. Other benefits include low distribution costs, ability to customize postcards with coupons, special offers, and listing services. You can easily measure the results, gather feedback and adapt your strategies according to the findings.

How to Make EDDM Postcard Printing Work for Your Business
The first step to making EDDM postcard printing work for your business is having a clear understanding of your target audience. Conduct market research to identify what your potential customers need and the best ways to reach them. Once this has been established, offer a valuable and engaging message. The message should be compelling and encourage the recipient to act by providing a clear call-to-action. Design the postcard with a clear and easy-to-read font, including your company logo, with vibrant colors that will grab the recipient’s attention. Lastly, proofread and edit the message to ensure that there are no typos or grammar errors.

EDDM Postcard Printing is an affordable and efficient advertising solution for small businesses. It provides an excellent opportunity to reach your target audience while measuring the results. By providing customized postcards, clear and engaging messages, and a well-executed design, your postcards will stand out and attract your audience’s attention. Ensure that you conduct thorough market research and invest quality time in the design of the postcards to make your EDDM postcard printing campaign successful.

6.5×9 Postcards for EDDM Marketing

Using 6.5×9 postcards for EDDM offers businesses an affordable and effective way to reach their target audience. With direct mail services from a reliable provider, you can easily customize the content to fit your needs and reach the right people. By using the best keywords in engaging content, you can maximize the effectiveness of each campaign. Utilizing 6.5×9 EDDM postcards as part of your direct mail strategy is an excellent way to increase both customer loyalty and brand recognition in a cost-effective manner. So don’t wait—contact our reputable direct mail company today and start taking advantage of all that EDDM has to offer!