eddm mailing services – Page 2 – BlockbusterPrint.com Blog

Unleashing the Profit Potential of EDDM Postcard Marketing

Marketing is an essential tool that organizations use to boost their sales and increase profit margins. However, many businesses struggle to determine the most effective marketing strategy. One marketing strategy that has gained popularity in recent years is Every Door Direct Mail (EDDM) postcard marketing. This marketing technique has proven to be profitable, with many businesses reducing their marketing costs while increasing their sales. This article aims to explore the possibility of making profits through EDDM postcard marketing.

Affordable Marketing Strategy

EDDM postcard marketing is a cost-effective marketing strategy compared to other advertising mediums. The U.S. Postal Service created this method to help businesses reach potential customers in their community through targeted mailing. This process eliminates the cost of seeking a mailing list, purchasing stamps, and the cost of an envelope. Since EDDM mailing only requires a postcard, businesses can save money and increase profits by targeting their marketing messages to a specific geographic location. BlockbusterPrint.com is a leader in affordable EDDM postcard marketing.

High Return on Investment

EDDM postcard marketing offers an excellent return on investment (ROI) compared to other advertising and marketing methods. Using EDDM postcards allows you to target specific neighborhoods, which increases the probability of getting your message in front of potential customers. In addition, EDDM postcards have a high response rate, as they are eye-catching, easy to read, and direct. With a high response rate and a low cost per postcard, businesses can increase their ROI and enjoy higher profits.

Personalized and Targeted Marketing

EDDM postcard marketing allows businesses to personalize their messages. Since businesses can pick specific neighborhoods, they can target potential customers with specific messages based on demographics, interests, and behaviors of the neighborhood. This results in a more targeted and personalized marketing message tailored to the potential customer, increasing the probability of a sale.

Easy to Track Results

Unlike traditional advertising methods, EDDM postcard marketing offers direct and easy to trackable results. It is essential to add a call to action on your EDDM postcard to prompt customers to take action, like visiting your website or calling your business. This call to action can be tracked through your website and phone inquiries, making it easier to measure the effectiveness of your marketing campaign. Through tracking, businesses can determine what works and make any necessary changes to increase their profit margins.

Flexibility

EDDM postcard marketing is flexible and can be used in many industries, including healthcare, food, real estate, beauty, and more. EDDM postcards are not limited by industry, making it an ideal marketing strategy for businesses of any size and industry. The versatility of this marketing strategy enables businesses to reach more potential customers and increase profits.

Conclusion:

EDDM postcard marketing is a powerful marketing strategy that can help any business increase its sales and profits. This marketing technique is a cost-effective way to target potential customers in a specific geographical area and provide personalized messages. With a high response rate, excellent ROI, and easy trackable results, businesses can enjoy higher profits and more sales. EDDM postcard marketing offers a flexible, targeted and personalized option that can be used by businesses in any industry. As a result, businesses looking for a marketing strategy to increase their profits should consider EDDM postcard marketing.

How EDDM Postcard Marketing is the Key to a Realtor’s Success

Every Door Direct Mail (EDDM) postcards are an effective and efficient way for realtors to reach out to potential customers. In today’s digital age, it can be hard to stand out from the crowd when trying to advertise services online. With EDDM mailers, realtors can get their message across in a tangible, cost-effective manner that will guarantee their message reaches the right audience. Let’s take a closer look at how EDDM postcards are the key to success for realtors.

Targeting Your Audience
One of the greatest advantages of using EDDM postcards is that they allow you to target your audience with precision. When sending out mailers, you can choose which neighborhoods and postal routes you want your mailers sent along – allowing you to customize your marketing campaigns for maximum success. You no longer need to worry about wasting money sending mailers to people who may not even be interested in what you are selling.

Cost-Effective Advertising
EDDM postcard marketing is also very cost-effective compared to other forms of advertising. According to research conducted by the United States Postal Service, businesses that use EDDM postcards save up to 40% on their overall marketing costs! This makes it an ideal option for small businesses or those with limited budgets. Additionally, because they are printed on standard cardstock paper, there are no additional printing costs associated with them – making them even more affordable.

Measurable Results
Finally, one of the most attractive features of EDDM postcard marketing is that it provides measurable results that can be tracked and analyzed easily. By tracking how many people open your mailer, how many click on your website link or call you directly after viewing it, and how many ultimately convert into customers – realtors will have a better understanding of which strategies work best for their business and which don’t resonate as well with their target audience.

Conclusion:
In conclusion, EDDM postcard marketing provides an effective and cost-efficient way for realtors to reach out to potential customers without having to break the bank doing so! It allows them to target specific neighborhoods and postal routes while providing them with measurable results so they know what strategies work best for them. If you’re looking for an efficient way to increase sales then look no further than Every Door Direct Mail (EDDM) postcards!

Refine Your Mailing List when Sending EDDM Postcards for Orthodontic Practice

Are you an orthodontist who helps correct the smiles of patients? If yes, how do you advertise your dental expertise? You might already have a steady stream of patients coming in for regular dental treatments. But if you want to specifically target those who need to have dental appliances installed, it is better to go with something like eddm mailing. EDDM stands for Every Door Direct Mail and this is a service provided by the United States Postal Service. Here, entrepreneurs can send marketing postcards to every door within a zip code or an address group. Although you can work with the USPS yourself, it is simpler to partner with a print shop that offers eddm mailing services so that they can do all the work for you, in return for a minimal postage fee.

How to Refine Your EDDM List

Anybody who wants to improve their smile, no matter what age, is a candidate for orthodontic treatment. However, children between the ages of 6 and 14 are the ideal candidates because once their permanent teeth erupt, that is when dental treatments work most effectively. This is also the age group when any bad oral habits can still be corrected. So if you would like to refine your mailing list for EDDM, how can you do so?

Since the print shop is the one partnering with the USPS, you simply need to identify which demographic you would like to send the promotional postcards to. Instead of sending one postcard to every address within your clinic’s zip code, you can refine your address group to include only households where there are school age children. Just remember that adults can be candidates for orthodontic treatment, too, so you might want to still send postcards to every door within the zip code or a specific mail carrier route.

In the end, the success of your EDDM marketing campaign all boils down to the online printing shop that you will work with. Make sure that they have expertise in the field and they specialize in EDDM postcards. One last thing to note is that your postcards should have a striking headline so that the recipient will find the need to book an appointment with your orthodontics clinic after reading your marketing message. All the better if you can include a discount code, which patients can use when booking a dental or orthodontic treatment.

What are the Benefits of EDDM for Retailers?

If you are in the retail industry, you are doing the public the service of selling items or services in small quantities. You can either have an actual store, a virtual store, or both. Some examples of retail stores are ready-to-wear stores, groceries, drug stores, and convenience stores. Retail stores are great businesses to have because they are accessible, convenient, and allows customers to buy what they need without having to wait in line on the counters of giant stores. So if your business is in the retail industry, how can you make your target audience aware of what exactly it is that you are selling? One great tool to use is Every Door Direct Mail or eddm mailing. Read on to find out more about Every Door Direct Mail and how it can benefit your business.

What are the Benefits of EDDM for Retailers

With EDDM, the print shop that will create your postcards will work with the United States Postal Service to mail out your marketing materials to every door within a specific group of addresses. Here are the specific benefits of this service:

You can send postcards to every door within a zip code or mail carrier route without having to collect or buy your own mailing list. Since the print shop will work with the USPS, the name and addresses will come directly from the source, which means that if you specify a zip code, one postcard will be sent to every door within that address.
You can enjoy discounted postage rates. At just a few cents of postage fee per piece, you can enjoy the marketing benefits of having your postcards mailed to every door within a specific address.

When Is EDDM Not Applicable for a Business?

If you are in the retail industry, then you will benefit from eddm mailing services. This is because your target audience is the public – it is not necessarily niche. EDDM is not applicable for when your target market is young girls, for example, since you are selling apparel for teenagers. If you are selling makeup for women, you need to narrow down your EDDM mailing list to a demographic of households with females. All in all, if you are working in the retail industry, you can use the numerous benefits of eddm marketing to your advantage – thereby increasing your sales and enhancing your brand.

EDDM Postcard Printing for Auto Dealerships

You’re fairly new in the neighborhood and you put up an auto dealership business. You want to tell people about the automotive products and services that you are offering, but you’re clueless on how to get started. A good starting point is to establish your online presence. Creating accounts in the most popular social media sites is free, and you can start engaging prospective clients there. Once that’s all done, post quality content to continue engaging your customers. But how else can you spread the word about your business, especially for clients who are not always online? This is where eddm mailing comes in. With EDDM or Every Door Direct Mail, your marketing postcards can be sent to every door within a specific zip code or mail carrier route. For just a few cents of postage fee per card, you can spread awareness about your brand.

Ways that Auto Dealerships Can Use Postcards

All you need to do to print eddm postcards is to find an online print shop that offers such a service. You need to make sure that they specialize in EDDM because the print shop will work with the USPS to deliver your postcards to every mailbox in a mail carrier route. After printing the cards, they will even bundle it for you, complete the USPS requirements, and bring the postcards to the local post office for individual mailbox distribution.

Next, here are the different ways that auto dealerships can use postcards:

To create brand awareness

If you are just starting out with your postcard advertising campaign, you need to create brand awareness first. Mail out postcards that introduces your auto dealership, then include a list of the products and auto services that you offer.

To announce special offers

You can also use postcards to announce sales incentives, discounted promos for services, and any other special offers. Do this regularly to make customers feel that you care about them getting the best bang for their buck.

To send out service department reminders

If you know that a customer’s car requires servicing, send postcards as reminders – preferably a week or two before the actual date.

To thank customers for their loyalty

Lastly, regular mailing is the key for a successful postcard campaign. Thank customers for their loyalty using thank you postcards, and include a discount code for good measure. By using eddm mailing services and a regular postcard mailing campaign, you can boost awareness about your auto dealership, taking your sales along with it.

Online Tools to Help Choose Addresses When You Print EDDM Postcards

If you are thinking about launching an eddm mailing campaign, choosing the addresses is crucial. EDDM stands for Every Door Direct Mail and it’s a service provided by the United States Postal Service to help local business owners. The idea is that entrepreneurs can mail postcards to every door within a zip code, for example, for marketing purposes. Only specific sizes of postcards are allowed, and you can either work with a print shop or fulfil the USPS requirements yourself. The main advantage of this type of marketing is that you do not have to put together your own mailing list. With the online tools available, you can ensure that you are only sending postcards to the people who are part of your target market.

Choosing Which Addresses to Send Postcards? These Tools Can Help

To make your print advertising campaign easier, it is best to work with a print shop that offers eddm mailingservices. When they print eddm postcards, they will ask you where you would like to send the postcards to. Let’s say that you have a restaurant. Everyone can be your target market because your product is food. Thus, you can have a ‘general’ address group, which can be the zip code of your restaurant’s location. You can also choose an individual mail carrier route, or all the addresses within a five-mile radius of your food establishment.

On the other hand, if you have a more niche market, you can narrow down your list so that you will send postcards only to those who will buy your products or services. If you are manufacturing women’s products, you can choose the category households with women of a certain age bracket or income bracket. This way, you would not have to spend money on postage to household where no women reside. To help you better choose which addresses to send the EDDM postcards to, here a few online tools available:

USPS.com

The website of the USPS has the EDDM Online Tool where you can search for neighborhoods where your customers live. You can search for routes, use filters to target customers, or search by demographic. This makes it easier for you to decide where to send your marketing postcards.

Melissa Lookups

This website has a Carrier Route Map lookup which allows you to search a zip code, view the mail carrier route maps, and boundaries. By simply typing a zip code, you can view the route, the number of businesses in the route, the average household income, average property value, and other essential information.

After deciding where to send your postcards, the print shop will take care of the rest of the process for you. You just need to pay the postage fee then they will bundle the postcards, fulfil the USPS requirements, and deliver the postcards to your local post office for individual mail box distribution.

Use Promo Codes When You Print EDDM Postcards

If you are soft launching a restaurant or if you’re a startup and you want to let people know about your business, the easiest way to reach out to your customers is to use EDDM mailing. EDDM is Every Door Direct Mail and it’s a service provided by the USPS to specifically help startups and local business owners. You cannot use EDDM to send packages – its specific purpose is to mail out postcards or other printed promotional materials to a specific group of addresses.

What’s good about this type of print advertising campaign is that you do not have to put together your own mailing list. If you’re just starting out in the business, it is perfectly understandable for you not to have any sort of mailing list yet. Instead of spending your time on something this tedious, you simply need to pay a small fee for the postage of EDDM postcards.

Basically, you need to get in touch with an online printing company and ask if they offer EDDM postcards. If they do, they will complete the following tasks:

Print the postcards for you, making sure that the size is acceptable for EDDM mailing. The EDDM eligible sizes are: 4.25” x 11”, 4.5” x 12”, 6” x 11”, 6.5” x 12”, 6.5” x 9”, 8” x 10”, 9” x 12”.
After printing the postcards, you will be asked where you would like to mail the postcards to. You can either choose by zip code so the USPS will send one postcard to every door within the address. Or, you can narrow down the list to individual carrier route, demographics like age bracket, income bracket, or household size.
Some print shops will bundle the postcards for you in 100s, which is a requirement of the USPS. They will also take care of the other paperwork requirements.
Once done, the print shop will deliver the postcards to the local post office for individual mailbox distribution.

To get the best value for your money, there are some EDDM mailing services providers which give out promo codes. Search for this online or ask the print shop if they offer such promo codes. These will entitle you to discounts so that you can save even more when having the cards printed out. During the design process, make sure that the overall look of the postcard fits your brand’s image. Also include a call-to-action and promo codes that the customers can use. This way, you will get a positive response after the USPS sends out the marketing postcards.

How Print EDDM Postcards Benefit a Variety of Businesses

If you have a local business, you might think that word of mouth is the best advertisement for your business. Although it is true that word of mouth helps, you still need to exert a lot of effort in digital advertising and invest in printed marketing materials to reach the part of your target audience who are not online. Better yet, combine digital and print to get your marketing message to as many people as possible. Here, we will look at one print ad material in particular: EDDM postcards. What is EDDM mailing and how can it benefit a variety of businesses? Read on to find out.

How EDDM Works

EDDM is Every Door Direct Mail and it is a service offered by the United States Post Office to benefit local business owners. It allows you to target a specific area when sending postcards so you can send mailers based on:

Zip Code
Household size
Average household income
Age bracket
Individual mail carrier route

You do not need to go through the hassles of collecting individual names and mailing addresses – the USPS will provide it for you. The local post office will deliver your business postcards to every door within the route. Another convenience offered by EDDM mailing services is that you do not have to go through filing the paperwork or requirements yourself. By working with an online printing company that offers EDDM mailers, they will be the one to partner with the USPS to complete the requirements and even bundle your postcards together. You simply need to pay the fee for the postcard printing package, plus a few cents for EDDM mailing. The print shop will take care of the rest of the process for you, then the postcards will be delivered to your chosen mailing route.

Different Businesses that Can Benefit from EDDM

Next, which businesses can benefit from EDDM? Restaurant owners, landscapers, lawn care experts, commercial offices, retail stores, real estate service providers, coffee shops, aestheticians – almost any service provider or product seller can enjoy the advantages of EDDM mailing. When designing the postcards, be sure to include a call-to-action and use the colors which are present in your business logo.

By sending a postcard to every door through EDDM mailing, you can easily and effectively send your marketing message to your target audience.

Does EDDM work? What EDDM results can I expect? Here are EDDM facts!

So you’re thinking of printing postcards for EDDM mailing?

To quickly help you, we would like to say that you are on the right path and the facts and statistics below will help you get an excellent understanding that many clients don’t always spend the time to research.

Let’s break it down for you real fast and revisit these numbers again later in the article…

1000 clicks on Google at $3 per click = $3000 spent

1000 postcards via EDDM mailing services at $0.18 postage per piece = $180

2% conversion on 1000 views (digital or by physical mail) = 20 new clients

if one client is worth $50 to you and you gain 20 new clients that is a newly acquired income of $2500. With digital Google marketing, you are at a $500 loss but with physical postcard marketing, you are at a $2300 profit. A no-brainer indeed.

In today’s digital world where the cost per click (PPC) with Google AdWords or Facebook page promoting can reach on average $3 all the way to $15, depending on your line of work, it is no wonder why so many people owning businesses are just unaware of where to turn for growing their business using marketing.

The majority of business owners are small businesses who cannot afford to spend thousands of dollars on marketing firms on something they cannot grasp or see. Many advertising firms promise you the world and you just have to hope that they do a good job because you are unable to gauge and measure their ability and performance expectations. In short, most of the services are full of fluff and you just blow all of your money away. This further discourages you from promoting business and reason like this is why nine out of 10 small businesses fail in America. There is just no clear way to advertise and still have the ability to track and gauge the success of the marketing dollars you are investing.

For those of you that have experimented in the past or present with cost per click campaigns you may say, “hey guys, what you’re saying is not true. As a matter fact I can track my PPC performance through Google analytics or my advertisers admin page from Facebook.” Yes, it is true that you can track how many people have clicked but you do not know the interaction that potential customer had or why they clicked. Did you know 80% of mobile ads are clicked by mistake due to clumsy phone handling? Filtering out advertisers that use mobile devices versus laptops and desktop computers can increase your performance. Someone sitting behind a desk will not be clicking as neurotically as someone using a mobile phone. Think about all the times you’ve clicked the wrong links or ended up on a page you never intended to be on while using your mobile phone. You can imagine the same goes for mobile ads. Most of these service providers display ads in such areas that forces more clicks. More clicks means more money for them and a greater charge for you. So while you can indeed track the amount of clicks you are unable to understand how many are wasted clicks.

With EDDM postcard mailing services you have the great benefit of grasping a potential customer’s attention in their home with a physical advertisement they can hold in their hand versus something they can click away from in three seconds which is the duration of a person’s attention span went on a mobile device or desktop computer. EDDM mailing services are less than $.18 postage per piece which is an astonishing savings compared to three dollars per click versus digital marketing.

Did you know that just 15 years ago it only took three times for a potential customer to see your ad before they reacted to it? In today’s world, it takes a whopping 11 attempts to simply get the attention of a potential customer. When you consider one click on Google cost three dollars that translates to $33 just to get a person to click your ad not taking into account the 80% of people that wasted your money by clicking by mistake.

The attention span of somebody who is on a computer is so short because they’re just so much going on and so much to see went on an electronic device. It is no surprise why the attention spanned of humanity that is using an electronic device has increased by over 500%.

The only time a potential consumer is alone with their thoughts is when they are using the washroom, taking a shower, right before bedtime and when they are checking their mailbox at home for bills or postcard offers. I know you can relate to this personally. Think about the offers you received in the mail. Even if they were something you would never in 1 million years purchase or hire someone for you still got to see it and that is one more time that company was able to have eyes on their service. Think about all the times when a friend or coworker asked if you know someone for landscaping or dry-cleaning services or anything that they look for in you to recommend and although you may not personally need that service, your friend remembered that one advertisement they saw. So if it’s not for you, you may still recommend it to someone else. Postcard marketing works in this very way. You’d never say, “Hey Charlie, I was googling for tackle recipes the other day and I stumbled upon a tire repair shop instead.” With EDDM postcard mailing you may come across an advertisement that you didn’t go looking for and still remember it. As a business owner yourself you know the value in this type of exposure.

Many uneducated business owners who have no clue in any form of marketing believe that because everyone has flocked to the Internet that somehow the old methods of marketing are obsolete. This could not be further from the truth did you know that Google is actually the biggest direct mail client in America today? Let that sink in for a moment. The biggest digital media advertiser that relies 100% on clicks for their income happens to be the biggest printer of postcard marketing in the United States. We all know that Google is a smart company right? A company that has thousands of genius employees that research industry, marketing methods and the best routes to rack in those billions of dollars per year.

EDDM mailing services has made marketing by physical mail reality again, thanks to the extremely low price of just $.18 postage per piece. This is a reality that is working for thousands smart big-name companies who understand the value of that return.

Both Internet advertising versus physical EDDM postcard marketing have on average a 2% conversion rate which is also known as your ROI (return on investment).

Here is what those numbers look like:

1000 clicks on Google at $3 per click = $3000 spent

1000 postcards via EDDM mailing services at $.18 postage per piece = $180

2% conversion on 1000 views (digital or by physical mail) = 20 new clients

if one client is worth $50 to you and you gain 20 new clients that is a newly acquired income of $2500. With digital marketing, you are at a $500 loss but with physical postcard marketing, you are at a $2300 profit. A no-brainer indeed.

Let’s dig a little deeper…

It’s a fact that every consumer becomes a repeat consumer with whatever company they’re dealing with. Using this proven and trackable data that we have listed above that means a $180 investment in postage four direct mail campaigns has brought you the $6,900.00 in profit in a 12 month period.

If you also take into account that it takes 11 attempts to gain a client this means at only $.18 per postcard postage, it would cost you right under two dollars for an entire year to target the exact same customer once a month for an entire year and still would have spent less on one round of Google ads.

Besides the gaining of that client you also embed the image of your company into their minds and they may recollect your service at a later time when they need it so if you do not gain their business in the immediate present time still got your money’s worth by making your service known to the world.

So your original question was: Does EDDM work? What EDDM results can I expect? Here are EDDM facts!

Yes! Numbers are your best friend! Numbers do not lie commission point numbers are traceable and marketing gurus who claim to be specialists cannot be traced on their success nor are you ever able to justify their fancy service at a ridiculous price and you do not want to take on Google advertising on your own because as 95% of business owners who try to do this on their own end up just blowing all that money.

EDDM postcard marketing is the most genius way to market your business affordably.

Head over to BlockbusterPrint.com where a specialist can guide you and provide recommendations on what can best suit you and the best part is you pay zero dollars for the advice of professionals, unlike a fancy PR firm that might serve you a fancy cup coffee while taking thousands of your dollars.

EDDM postcard marketing with Blockbuster print is a breeze and all specialists spend an enormous amount of time explaining the process to