EDDM – BlockbusterPrint.com Blog

What is EDDM Postcard Mailing, you ask?

Imagine the joy of discovering a colorful, eye-catching postcard in your mail amidst the usual bills and junk mail – that’s the heart of EDDM (Every Door Direct Mail) for you! It’s like throwing a neighborhood party and ensuring no one is left out. With EDDM, you get to send a shiny, happy postcard to every door in a neighborhood without needing their addresses. It’s like being Santa Claus, but for marketing!

What is EDDM Postcard Mailing, you ask?

It’s a clever USPS service allowing businesses to target specific neighborhoods or areas.
You don’t need recipients’ addresses – everyone gets your fabulous postcard!
It’s cost-effective because you’re mailing in bulk without sacrificing personal touch.
Perfect for local businesses wanting to shout, “Hey, we’re right here!”
Ideal for promotions, event announcements, or just spreading brand love.
It lets you choose postal routes offering demographic targeting (age, income, household size).

How does BlockbusterPrint.com make this magic happen for busy business owners? Well, sit tight!

Design Wizardry: First off, their design team is like a group of wizards, but instead of wands, they wield graphic design tools. They conjure up postcards so appealing; they almost dance into the recipients’ hands from the mailbox.
Quality that Shouts: Ever seen a postcard that looks so good you want to keep it just because it’s pretty? That’s the level of quality we’re talking about. Thick, glossy, and with colors so vibrant, it’s like they’re having a party on the paper.
Simplifying the Complex: The thought of tackling USPS guidelines can make even the bravest entrepreneur want to crawl under a blanket. BlockbusterPrint.com laughs in the face of complexity, handling all the intricacies of EDDM requirements seamlessly.
Budget-Friendly Spells: Who said marketing had to be as expensive as a dragon’s hoard? Not BlockbusterPrint.com. They offer EDDM services that keep both your wallet and your accountant happy.
Geography Genius: Want to target the hip new neighborhood downtown? Or that cozy suburban area with all the young families? BlockbusterPrint.com uses the latest mapping tools to help you pinpoint the perfect audience for your postcard shower.
Execution with Precision: Once your postcards are designed to perfection and the target areas are chosen, BlockbusterPrint.com doesn’t just cross their fingers and hope for the best. They expertly handle the bundling, paperwork, and delivery to the USPS, ensuring your marketing message gets exactly where it needs to go.
Follow-up Fortunetelling: Okay, they might not actually predict the future, but their customer service is so on point, it feels like they can. They’ll guide you through the process and are there to support you after your postcards have flown out.
ROI That Makes You Smile: When all is said and done, what you want is people talking, visiting, and buying. And that’s the beauty of EDDM through BlockbusterPrint.com – it creates that buzz, drawing in the locals like bees to a gorgeous garden.
Customization is Key: Every business is unique, like a unicorn in a field of horses. BlockbusterPrint.com gets that. Whether you’re a pizza place with the cheesiest pizzas or a boutique with the trendiest clothes, they tailor your EDDM campaign to reflect your business’s personality.
Feedback Loop: After your campaign, they’re keen to know how it all went down at your end. This isn’t just chitchat; it’s part of their commitment to continually refine and improve your marketing strategies.
Sustainability Promise: In today’s world, being eco-friendly is non-negotiable. BlockbusterPrint.com ensures that while your postcards bring joy and business to your door, they’re also kind to Mother Earth.

In a nutshell, EDDM postcard mailing through BlockbusterPrint.com is your golden ticket to standing out in a crowded mailbox. It’s fun, it’s effective, and it gives your brand that local love and visibility it deserves. Plus, with BlockbusterPrint.com’s team handling the magic behind the scenes, you’re free to focus on what you do best – running your business and welcoming those new customers with open arms.

What is EDDM Postcard Printing & How Does it Work?

Every Door Direct Mail (EDDM) is a service provided by the USPS designed to help businesses send promotional material to a targeted audience without the need for specific addresses. The service is particularly beneficial for small businesses looking to market their services locally with minimal expense and effort.

EDDM allows you to reach every household or business within a specific area:

Identify Your Target Area: Using the USPS’s EDDM Online Tool, businesses can select specific mail routes or zip codes to target, ensuring their promotional materials land in the mailboxes of potential local customers.
Select the Size of Your Postcard: EDDM has specific size requirements for mailpieces to qualify for the service. Generally, postcards must be more significant than a standard letter but smaller than a giant flat, essentially making them “flat” mail.
Design Your Postcard: Businesses can then design their postcards, ensuring that they meet the USPS EDDM requirements for size and layout. It’s essential to include a compelling message and call-to-action to maximize response rates.
Bundle and Prepare Your Mailing: Once designed and printed, the postcards need to be bundled in stacks with facing slips that show the postal carrier the route for each bundle. This step is crucial for the local post office to organize and deliver your mail efficiently.
Complete the Required Paperwork: The USPS requires an EDDM Retail Form or an EDDM BMEU Form, depending on how you’re sending the mail. This paperwork accompanies your postcard bundles to the post office.
Drop Off at the Post Office: With your postcards bundled correctly and paperwork completed, you can then drop off your entire mailing at the designated post office that serves the routes you’ve selected. After paying the postage due, your postcards will be delivered within the time frame specified.

The overall process of EDDM postcard printing and mailing is streamlined to help businesses reach out to a broader audience while bypassing much of the complexity of traditional direct mail. Even with minimal marketing expertise, a business owner can launch a local campaign that could lead to increased foot traffic and sales.

An excellent advantage of EDDM is cost-effectiveness. Because EDDM uses a standard “flat” rate and doesn’t require purchasing mailing lists or printing specific addresses on each mailpiece, businesses can save money while still making a significant local impact.

Additionally, while EDDM does have specific requirements, the USPS offers flexibility within these guidelines, allowing businesses to create custom-sized postcards that stand out in the mail and grab the audience’s attention more effectively. Combining this with a well-crafted message and attractive design can lead to a successful marketing effort. Woohoo!

Ultimately, EDDM postcard printing is an efficient way to conduct a marketing campaign on a local scale. By following the USPS guidelines and preparing the mailpieces according to the requirements, businesses can leverage a system that simplifies the delivery of marketing materials directly to the doors of their potential customers. EDDM thus serves as a powerful tool in a local business’s marketing arsenal, providing a tangible and direct way to communicate their offerings to the community.

What is EDDM: Can it help me bring in new customers?

EDDM, or Every Door Direct Mail, is a service provided by our trusty, rain-sleet-or-snow friends at the USPS. The idea is as straightforward as a door-to-door salesman, minus the awkward doorstep conversations. You select a mail route, create your postcards, the USPS delivers them to every door on the route, and voila — instant marketing magic.

Now, you might be wondering, “How is this going to bring me new customers and more profit?” Well, let me tell you a little story. Imagine you own a pizza place, it’s been a slow week, and you want to drum up some business. With EDDM, you can send a postcard to every house in your local neighborhood, offering a tasty discount on their next pizza order.

Targeted Advertising: With EDDM, you can target specific neighborhoods, demographics, or regions, ensuring your message lands in the right mailboxes. No more throwing postcards into the wind and hoping they land where they need to.
Cost-Effective: By bypassing the need for mailing lists and permits, EDDM becomes a much more affordable option for small businesses. More money in your pocket means more dough for your pizza.
Increased Visibility: A tangible piece of mail is less likely to be ignored than an email. Plus, who doesn’t like getting something other than bills in the mail?
Flexible Designs: From menus to coupons, the possibilities are as varied as your pizza toppings.
Measurable Results: With each coupon used, you’ll see exactly how effective your campaign was.

You see, EDDM postcards aren’t just pieces of paper – they’re your ticket to increased customer traffic and profits. They’re the yeast that helps your business dough rise. So, the next time you’re considering a marketing campaign, give EDDM a shot. Your bottom line (and your customers’ stomachs) will thank you. Print eddm postcards online with Blockbuster Print.

How EDDM Postcard Marketing can Help Grow Your Business

Are you looking for an affordable and effective way to promote your business locally? Look no further than EDDM (Every Door Direct Mail) postcard marketing. With EDDM, you can target specific geographic areas and distribute postcards to every household and business in those areas. This can help increase brand awareness, generate leads, and ultimately grow your business. In this blog post, we’ll take a closer look at EDDM postcard marketing and how it can benefit your business.

EDDM is cost-effective
EDDM postcards can save you money compared to other types of direct mail advertising. Since you’re mailing to every household and business in a specific area, you don’t have to purchase a mailing list. You also don’t have to pay for postage permits or addressing services. This can add up to significant savings for your business.

EDDM targets specific areas
One of the biggest benefits of EDDM is the ability to target specific geographic areas. You can choose to mail to an entire zip code or carrier route, which allows you to reach customers in your local area. This is especially helpful for small businesses that operate in a specific area and want to target customers who are nearby.

EDDM is customizable
EDDM postcards are highly customizable, which means you can create a design that speaks directly to your target audience. You can include your logo, contact information, special offers, and more. You can also choose the size and paper stock of your postcard to make it stand out in the mail.

EDDM is measurable
Measuring the effectiveness of your marketing efforts is important, and EDDM postcard marketing makes it easy to track your results. You can track the number of postcards delivered, the response rate, and the number of sales generated from your campaign. This can help you fine-tune your marketing strategy and improve your results over time.

EDDM is easy to implement
One of the biggest advantages of EDDM postcard marketing is how easy it is to implement. Simply choose your target area, design your postcard, and drop it off at the post office. The post office will take care of the rest, delivering your postcards to every household and business in your target area. This makes it a great option for busy small business owners who don’t have a lot of time to devote to marketing.

EDDM postcard marketing is an affordable, effective, and easy way to promote your business locally. By targeting specific geographic areas, customizing your postcard design, and tracking your results, you can increase brand awareness, generate leads, and ultimately grow your business. If you’re looking for a cost-effective marketing strategy that delivers results, consider giving EDDM postcard marketing a try.

Everything You Need to Know About EDDM Postcard Printing

When it comes to promoting your business, there are a plethora of options available in today’s digital age. However, sometimes traditional methods like direct mail can still be effective in reaching your target audience. EDDM postcard printing is a form of direct mail marketing that is both cost-effective and efficient. In this blog post, we will discuss everything you need to know about EDDM postcard printing.

What is EDDM Postcard Printing?
EDDM stands for Every Door Direct Mail. It is a service provided by the USPS that allows businesses to send postcards, flyers, and other promotional materials to every mailbox in a specific neighborhood or zip code. Unlike traditional direct mail marketing, EDDM does not require a mailing list or individual addresses. Instead, you simply select a target area, and your postcards will be delivered to every house in that location.

Benefits of EDDM Postcard Printing
EDDM postcard printing has several benefits that make it a popular choice among businesses. Firstly, it offers a cost-effective way to reach a large target audience. Secondly, it allows for a more targeted approach to marketing by selecting specific neighborhoods or zip codes. Thirdly, the postcard itself can be designed with eye-catching graphics and compelling calls to action to entice potential customers.

Designing Your EDDM Postcard
Designing an effective EDDM postcard is crucial to its success. Your postcard needs to stand out in a pile of mail and capture the attention of the recipient. It should also clearly convey your message and call to action. Key design elements to consider include the use of color, images, and fonts. Make sure to work with a professional printing company that offers design services to ensure that your postcard looks professional and polished.

Printing and Distributing Your EDDM Postcard
Once you have designed your postcard, it’s time to print and distribute it. Partner with a printing company that specializes in EDDM postcard printing to ensure that your postcards meet USPS standards and are delivered to the correct neighborhoods. Keep in mind that postcards have a limited amount of space, so make your call to action clear and concise. Don’t forget to track your results and adjust your strategy as needed for optimal success.

EDDM Postcard Printing Best Practices
Here are some best practices to consider when using EDDM postcard printing:

Target specific neighborhoods or zip codes that fit your target audience.
Use eye-catching graphics and a clear, compelling call to action.
Keep your message concise and easy to understand.
Work with a professional printing company that specializes in EDDM postcard printing.
Track your results and adjust your strategy as needed for optimal success.

EDDM postcard printing can be an effective marketing tool for businesses of all sizes. When done correctly, it provides a cost-effective way to reach a large target audience while allowing for a more targeted approach. Remember to focus on high-quality design and work with a professional printing company for the best results. With these tips in mind, your business can achieve success with EDDM postcard printing.

Finding Trustworthy EDDM Printers for Your Business Marketing Needs

As a business owner, you want to ensure that you’re getting the most out of your marketing efforts. An effective way to reach out to potential customers is through direct mail marketing using Every Door Direct Mail (EDDM). With EDDM, you can target specific neighborhoods without having to know their names or specific addresses. However, before you start the process, you need to find a trustworthy EDDM printer who can deliver quality results. Keep reading to find out how you can choose a reliable EDDM printer for your business – such as BlockbusterPrint.com who has been called a leader in postcard marketing by the Huffington Post.

who has been called a leader in postcard marketing by the Huffington Post.

Reputation is Key
When looking for a trustworthy EDDM printer, reputation should be one of your top priorities. You want to ensure that the printer you choose has a good reputation with its previous clients. Do your research by checking out online reviews and ratings. You can also ask for referrals from other business owners who have used EDDM printers before.

Quality of EDDM Printing
The quality of printing is crucial when it comes to EDDM marketing. You want your marketing materials to look professional and eye-catching. A trustworthy EDDM printer should use high-quality paper and ink to ensure the best results. You can request samples of their previous works to evaluate their printing quality.

Cost
While cost is an essential factor for any business, don’t compromise on the quality of printing for a low-priced EDDM printer. An experienced and reliable printer might cost more, but it’s worth it. The cost may also depend on factors such as the design of your marketing materials, the number of copies you need, and the printing method. Make sure you receive a detailed quote before beginning any project.

Customer Service
The right EDDM printer should provide excellent customer service. They should work alongside you to ensure that your marketing materials meet your specifications. A printer that responds promptly to your queries, guides you through the process, and delivers on time is a sign of good customer service.

EDDM Delivery Time
A reliable EDDM printer should also deliver well within the stipulated time frame. Your marketing materials should reach their intended audience in time, especially if you have promotions or events coming up. A trustworthy printer will stick to their deadlines and let you know if there will be any delay in delivery.

Conclusion: Every Door Direct Mail is an effective and affordable way to reach out to potential customers in a specific area. However, it’s crucial to find a trustworthy EDDM printer who can deliver quality results. Remember to consider factors such as their reputation, quality of printing, cost, customer service, and delivery time when deciding on the right EDDM printer for your business. With these tips, you can ensure that your EDDM marketing materials will be a success in helping you reach out to your target audience.

USPS EDDM Map Tool – Pick Your Desired Delivery Routes

Direct mail marketing is a proven and effective advertising technique that can help you reach a broad audience, boost brand recognition, and lead to potential sales. But how do you ensure that your message will reach the right hands? Enter USPS EDDM (Every Door Direct Mail) Map Tool – a powerful tool that allows you to choose your desired delivery routes with ease. In this blog post, we’ll dive deep into the features of this tool and explore how it can help you make your direct mail campaign from BlockbusterPrint.com a success.

Understanding EDDM Map Tool:
The USPS EDDM Map Tool is a web-based application that enables businesses to select postal routes and ZIP codes that match their target audience. Once you’ve selected your desired delivery routes, you can customize your mailers to ensure that they are tailored to your particular target audience. In addition to selecting the routes, the EDDM tool also allows you to filter your search based on different demographic characteristics like age, income, and household size.

Benefits of EDDM Tool:
USPS EDDM Map Tool offers many benefits to businesses looking to leverage direct mail campaigns to drive success. It is a cost-effective way of reaching out to a wide audience since you’ll be sending your material in bulk. The pricing structure is reasonable since you pay per piece of mail, and at the same time, you’re not limited to small geographic areas. You can cast a wide net and get your message out in style, knowing that it will reach the targeted audience.

EDDM Tool vs. Traditional Direct Mail Targeting:
In contrast to traditional direct mail targeting techniques, using the USPS EDDM tool is far more effective. The traditional techniques require an extensive database of leads, which can be costly to acquire or develop. You’ll also need to run several tests before you figure out the right audience targeting combination. EDDM does away with these challenges, and you don’t need any list to get started. The tool covers all the bases when it comes to demographics, making it a breeze to select the right delivery routes.

How to Use the EDDM Map Tool:
To unlock the full potential of the USPS EDDM Map Tool, you need to create an account and start using the ‘Search by Address’ feature. Here, you can enter your desired delivery route by providing your address and ZIP code. Select the routes using the map provided and customize your campaign using various mail options. Once you’re satisfied with your design, mail it using USPS’s printing and delivery services.

Limitations of EDDM Tool:
While the USPS EDDM Map Tool is a fantastic tool, it’s not without limitations. It’s important to note that it only works for flat standard mail, which means you are limited in the type of mail products you can use. Secondly, it has no address-specific filters, such as excluding a particular street or apartment building. Hence, if you’re looking to target specific households or streets, you’ll need to use traditional direct mail targeting techniques.

USPS EDDM Map Tool is an essential tool for businesses that want to leverage direct mail marketing to create lasting impressions and reach a large audience. It saves time, lowers the cost of mailing, and offers an easy and straightforward way of targeting your desired audience. By combining it with traditional direct mail targeting techniques, you can create a data-driven and comprehensive direct marketing campaign that delivers tangible results. So why not make the most of the USPS EDDM Map Tool today and take your business to new heights?

How 6.5×9 EDDM Postcards can Boost Your Marketing Efforts

Marketing with 6.5×9 EDDM postcards is an essential tool that organizations use to boost their sales and increase profit margins. However, many businesses struggle to determine the most effective marketing strategy. One marketing strategy that has gained popularity in recent years is Every Door Direct Mail (EDDM) postcard marketing. This marketing technique has proven to be profitable, with many businesses reducing their marketing costs while increasing their sales. This article aims to explore the possibility of making profits through EDDM postcard marketing.

EDDM postcard marketing is a cost-effective marketing strategy compared to other advertising mediums. The U.S. Postal Service created this method to help businesses reach potential customers in their community through targeted mailing. This process eliminates the cost of seeking a mailing list, purchasing stamps, and the cost of an envelope. Since EDDM mailing only requires a postcard, businesses can save money and increase profits by targeting their marketing messages to a specific geographic location.

EDDM postcard marketing offers an excellent return on investment (ROI) compared to other advertising and marketing methods. Using EDDM postcards allows you to target specific neighborhoods, which increases the probability of getting your message in front of potential customers. In addition, EDDM postcards have a high response rate, as they are eye-catching, easy to read, and direct. With a high response rate and a low cost per postcard, businesses can increase their ROI and enjoy higher profits.

EDDM postcards in a 6.5×9 size allows businesses to personalize their messages. Since businesses can pick specific neighborhoods, they can target potential customers with specific messages based on demographics, interests, and behaviors of the neighborhood. This results in a more targeted and personalized marketing message tailored to the potential customer, increasing the probability of a sale.

Unlike traditional advertising methods, EDDM postcard marketing offers direct and easy to trackable results. It is essential to add a call to action on your EDDM postcard to prompt customers to take action, like visiting your website or calling your business. This call to action can be tracked through your website and phone inquiries, making it easier to measure the effectiveness of your marketing campaign. Through tracking, businesses can determine what works and make any necessary changes to increase their profit margins.

EDDM postcard marketing is flexible and can be used in many industries, including healthcare, food, real estate, beauty, and more. EDDM postcards are not limited by industry, making it an ideal marketing strategy for businesses of any size and industry. The versatility of this marketing strategy enables businesses to reach more potential customers and increase profits.

Conclusion:

EDDM postcard marketing is a powerful marketing strategy that can help any business increase its sales and profits. This marketing technique is a cost-effective way to target potential customers in a specific geographical area and provide personalized messages. With a high response rate, excellent ROI, and easy trackable results, businesses can enjoy higher profits and more sales. EDDM postcard marketing offers a flexible, targeted and personalized option that can be used by businesses in any industry. As a result, businesses looking for a marketing strategy to increase their profits should consider EDDM postcard marketing.

How EDDM Postcard Marketing is the Key to a Realtor’s Success

Every Door Direct Mail (EDDM) postcards are an effective and efficient way for realtors to reach out to potential customers. In today’s digital age, it can be hard to stand out from the crowd when trying to advertise services online. With EDDM mailers, realtors can get their message across in a tangible, cost-effective manner that will guarantee their message reaches the right audience. Let’s take a closer look at how EDDM postcards are the key to success for realtors.

Targeting Your Audience
One of the greatest advantages of using EDDM postcards is that they allow you to target your audience with precision. When sending out mailers, you can choose which neighborhoods and postal routes you want your mailers sent along – allowing you to customize your marketing campaigns for maximum success. You no longer need to worry about wasting money sending mailers to people who may not even be interested in what you are selling.

Cost-Effective Advertising
EDDM postcard marketing is also very cost-effective compared to other forms of advertising. According to research conducted by the United States Postal Service, businesses that use EDDM postcards save up to 40% on their overall marketing costs! This makes it an ideal option for small businesses or those with limited budgets. Additionally, because they are printed on standard cardstock paper, there are no additional printing costs associated with them – making them even more affordable.

Measurable Results
Finally, one of the most attractive features of EDDM postcard marketing is that it provides measurable results that can be tracked and analyzed easily. By tracking how many people open your mailer, how many click on your website link or call you directly after viewing it, and how many ultimately convert into customers – realtors will have a better understanding of which strategies work best for their business and which don’t resonate as well with their target audience.

Conclusion:
In conclusion, EDDM postcard marketing provides an effective and cost-efficient way for realtors to reach out to potential customers without having to break the bank doing so! It allows them to target specific neighborhoods and postal routes while providing them with measurable results so they know what strategies work best for them. If you’re looking for an efficient way to increase sales then look no further than Every Door Direct Mail (EDDM) postcards!

What is EDDM Postcard Printing?

EDDM, or Every Door Direct Mail, is a cost-effective method of printing and delivering postcards to potential customers in your service area. EDDM postcards are a great way to advertise your business and are an increasingly popular option for businesses looking for an effective way to reach their target audience. With EDDM, you can quickly and easily print large quantities of postcards at an affordable cost. Let’s take a closer look at the advantages of using EDDM services for your business.

Cost Effectiveness
One of the main benefits of using an EDDM service for your postcard printing needs is the cost savings it provides. By simplifying the process of mailing multiple postcards, it eliminates many costs associated with traditional mail campaigns, such as postage and labor expenses. This makes it much more affordable than other methods. Additionally, you can use lower-cost paper stock which will still provide good quality images and text. This makes it much more affordable than other forms of advertising such as radio or television commercials.

Targeted Delivery
Another advantage to using EDDM is that you can target specific areas with your mailings. Instead of sending out one large mailing to everyone on your list, you can use EDDM to send out smaller batches that are tailored specifically to each area. This ensures that only those people who live in the area receive your postcard, making sure that they actually see what you have to offer and potentially become customers!

Easy Set-up
The set-up process for EDDM services is also very simple compared to other types of mail campaigns. You don’t need any special software or equipment–you just need a computer and access to the internet! Once you have chosen which areas you want to target with your mailings, all you need do is upload the design for your postcards into the online system and then submit them for printing. It’s truly as easy as that!

Conclusion:
Overall, EDDM postcard printing services provide businesses with a cost-effective way to reach their target audience without having to spend too much money on traditional mail campaigns. They offer targeted delivery so that only those people living in the specified neighborhoods receive your message – increasing the chances of success – while also being easy and fast to set up! If you’re looking for an effective way to promote your business without breaking the bank, then consider giving EDDM a try today!