direct mail services – BlockbusterPrint.com Blog

Direct Mail Marketing : Does it work and is it worth trying?

Did you know Google is America’s BIGGEST direct mail marketing customer? Would you believe that? A digital marketing firm being the biggest client in print marketing for USPS. Now that’s something for you to wrap your head around.

Contrary to the rumors you might have heard, direct mailers are not the dodo bird of the advertising world, destined for extinction. Far from it! In fact, it’s a bit more like a phoenix, continually reborn from the ashes of its own shredded junk mail. And believe it or not, there are enough statistics to back this up that you’d think we were running a census on postcards. So, let’s dive in and explore whether direct mail marketing really works, shall we?

Send It And They Will Come

First off, let’s chat about response rates. Would you believe that the response rate for direct mail is actually 4.4%? That’s right. It’s not 0.004%. It’s a whopping 4.4%! Now, I know what you’re thinking – those numbers are so big they practically need their own zip code. But wait, it gets better.

Size Matters, But So Does The Mailbox

Now, I know in the world of advertising, size often matters. But here’s a fun fact for you – oversized envelopes have a response rate as high as 5%! Sounds unbelievable, right? But it’s the absolute truth.

Tip 1: Suppose you’re planning to send mail, consider giving it a little extra size – think junk mail meets the jolly green giant.
Tip 2: The bigger your mail, the bigger the chance it won’t get lost among the bills and letters. It’s all about standing out, people!

What About The Digital Realm?

Alright, let’s talk about the elephant in the room – or should I say the email in the inbox? You might think email would have direct mail beat, right? Wrong! Direct mail actually outperforms digital by a landslide. The response rate for email is only 0.12%. Yes, you read that right. It’s not 12%. It’s 0.12%! That’s less than the amount of sugar in your diet soda!

Tip 3: If you want to win the response rate game, stick with direct mail.
Tip 4: Though digital may be quicker and cheaper, it can’t compete with the response rates of good old-fashioned mail.

Making it Personal

Another fascinating aspect? Personalization increases the response rate even more. According to statistics, personalized color direct mail pulls a 6.6% response rate. That’s higher than your chances of finding a four-leaf clover!

Tip 5: Don’t underestimate the power of a personal touch. It could make all the difference in your direct mail campaign.

The Young and the Direct Mailed

What about age, you ask? Well, here’s a shocker: 18-34-year-olds are more likely to read and respond to direct mail. I guess the novelty of getting a physical piece of mail in a digital world is like finding a Charizard in a deck of Pokémon cards.

Tip 6: Don’t assume direct mail is only for the older generation. The youngsters love it too!

The Bottom Line

In conclusion, direct mail is alive and kicking, my friends. It’s not just surviving; it’s thriving, outperforming its digital counterparts and packing a punch that could rival a heavyweight champ. So, the next time you hear someone say that direct mail is dead, you have my permission to laugh heartily and tell them they’re living in the past. Because the future, my friends, is in your mailbox.

Tip 7: Embrace the power of direct mail. It’s got the statistics to back it up.
Tip 8: Remember, bigger is often better when it comes to mail.
Tip 9: Make it personal and colorful. It could just increase your response rate.
Tip 10: Don’t forget the younger generation. They’re more likely to respond to direct mail than you’d think.

And there you have it – the truth about direct mail marketing in a neat, ten-bullet-point package. So, the next time you’re planning a marketing campaign, remember: direct mail isn’t just surviving – it’s thriving. Reach out to BlockbusterPrint.com for help on your direct mail marketing campaign!

Why Direct Mailing Services by BlockbusterPrint.com is the Best Choice for Your Business

In today’s digital age, businesses are often focused on digital marketing campaigns. However, direct mailing campaigns are still a powerful marketing tool that can help businesses connect with their customers on a personal level. BlockbusterPrint.com offers top-notch direct mailing services that can help your business succeed. In this blog post, we will explore why BlockbusterPrint.com’s direct mailing services are the best choice for your business.

High-Quality Printing
BlockbusterPrint.com’s direct mailing services use the highest quality printing technology to ensure your messages are clear and your designs are vibrant and eye-catching. You can choose from a variety of paper stocks, thicknesses, and finishes to create a custom design that showcases your brand.

Targeted Mailing Lists
To ensure your direct mailing campaign is successful, you need to target the right audience. BlockbusterPrint.com’s direct mailing services offer targeted mailing lists that let you reach out to a specific demographic, such as age, income, location, and interests. This ensures your messages are read by people who are most likely to be interested in your products and services.

Comprehensive Mailing Services
BlockbusterPrint.com’s direct mailing services offer more than just printing and mailing. They also provide design services, list management, address verification, and postage. This means you can focus on running your business while BlockbusterPrint.com takes care of all of the logistics of your direct mailing campaign.

Affordable Pricing
Direct mailing campaigns can be expensive, but BlockbusterPrint.com’s direct mailing services offer affordable pricing without sacrificing quality. They offer bulk mailing discounts that can help you save money on postage and printing costs.

Trackable Results
BlockbusterPrint.com’s direct mailing services provide trackable results that can help you measure the success of your campaign. You can track how many people received your mailer, how many responded, and how many converted into customers. This information can help you refine your future campaigns and improve your ROI.

In conclusion, BlockbusterPrint.com’s direct mail services are the best choice for your business. They offer high-quality printing, targeted mailing lists, comprehensive mailing services, affordable pricing, and trackable results. With their expertise in direct mailing campaigns, you can be confident that your message will reach your intended audience and generate a positive ROI. Contact BlockbusterPrint.com today to learn more about their direct mailing services and start your next successful campaign.

Combine Direct Mail Services with Postcard Printing to Boost Your Business

Do you know about direct mail services? If you’re a business owner, you can include postcard printing as part of your printed promotional marketing efforts. Combine this with direct mail services and it can surely give your business a boost. But what exactly is direct mail marketing? For this, a mail service like that of the United States Postal Service (USPS) is used to deliver postcards to your target market. It can be an EDDM or Every Door Direct Marketing campaign where all addresses in one area will be sent the material. Or, it can be a more targeted campaign where only existing customers will receive the mailer. No matter which of these two techniques you end up applying, what is important is that you take full advantage of the benefits of direct mail services and postcard printing in general.

How to Make Postcard Printing Effective

Now that you already know the basics of direct mail services, here are some tips on how you can make postcard printing more effective:

• Your message should be short but sweet.

What’s your goal for postcard printing in the first place? Are you a real estate agent who would like to generate leads? If yes, create compelling content on the first page of your postcard and make sure to include a call to action. If this call to action is to call a 1-800 number, state that explicitly on the postcard. In short, your message should be direct and, well, short.

• Invest in offset printing.

With postcard printing, you have two options: digital or offset. In terms of quality, nothing beats offset printing because high-tech printing presses are used. Remember that you have very limited space to write content in or print images on with postcards – so the print should be as sharp as possible.

• Opt for the standard or be bold with unique postcard sizes.

With postcard printing, you have the option to go for standard sizes like 4” x 6” or go bold with huge postcards measuring 6” x 11”.

• Make sure that the overall design reflects your brand.

Include your company logo in the design of the postcard. Make sure that the text does not look crowded on the space, and the overall design should reflect the image that you would like to project as a brand.

• Be consistent!

Finally, consistency is key. Use direct mail services frequently that your customer remembers you – but not so often that they would consider it spam mail. By combining direct mail with postcard printing, you have an effective way of advertising your brand without having to spend too much for it.