direct mail postcards – BlockbusterPrint.com Blog

Direct Mail Marketing : Does it work and is it worth trying?

Did you know Google is America’s BIGGEST direct mail marketing customer? Would you believe that? A digital marketing firm being the biggest client in print marketing for USPS. Now that’s something for you to wrap your head around.

Contrary to the rumors you might have heard, direct mailers are not the dodo bird of the advertising world, destined for extinction. Far from it! In fact, it’s a bit more like a phoenix, continually reborn from the ashes of its own shredded junk mail. And believe it or not, there are enough statistics to back this up that you’d think we were running a census on postcards. So, let’s dive in and explore whether direct mail marketing really works, shall we?

Send It And They Will Come

First off, let’s chat about response rates. Would you believe that the response rate for direct mail is actually 4.4%? That’s right. It’s not 0.004%. It’s a whopping 4.4%! Now, I know what you’re thinking – those numbers are so big they practically need their own zip code. But wait, it gets better.

Size Matters, But So Does The Mailbox

Now, I know in the world of advertising, size often matters. But here’s a fun fact for you – oversized envelopes have a response rate as high as 5%! Sounds unbelievable, right? But it’s the absolute truth.

Tip 1: Suppose you’re planning to send mail, consider giving it a little extra size – think junk mail meets the jolly green giant.
Tip 2: The bigger your mail, the bigger the chance it won’t get lost among the bills and letters. It’s all about standing out, people!

What About The Digital Realm?

Alright, let’s talk about the elephant in the room – or should I say the email in the inbox? You might think email would have direct mail beat, right? Wrong! Direct mail actually outperforms digital by a landslide. The response rate for email is only 0.12%. Yes, you read that right. It’s not 12%. It’s 0.12%! That’s less than the amount of sugar in your diet soda!

Tip 3: If you want to win the response rate game, stick with direct mail.
Tip 4: Though digital may be quicker and cheaper, it can’t compete with the response rates of good old-fashioned mail.

Making it Personal

Another fascinating aspect? Personalization increases the response rate even more. According to statistics, personalized color direct mail pulls a 6.6% response rate. That’s higher than your chances of finding a four-leaf clover!

Tip 5: Don’t underestimate the power of a personal touch. It could make all the difference in your direct mail campaign.

The Young and the Direct Mailed

What about age, you ask? Well, here’s a shocker: 18-34-year-olds are more likely to read and respond to direct mail. I guess the novelty of getting a physical piece of mail in a digital world is like finding a Charizard in a deck of Pokémon cards.

Tip 6: Don’t assume direct mail is only for the older generation. The youngsters love it too!

The Bottom Line

In conclusion, direct mail is alive and kicking, my friends. It’s not just surviving; it’s thriving, outperforming its digital counterparts and packing a punch that could rival a heavyweight champ. So, the next time you hear someone say that direct mail is dead, you have my permission to laugh heartily and tell them they’re living in the past. Because the future, my friends, is in your mailbox.

Tip 7: Embrace the power of direct mail. It’s got the statistics to back it up.
Tip 8: Remember, bigger is often better when it comes to mail.
Tip 9: Make it personal and colorful. It could just increase your response rate.
Tip 10: Don’t forget the younger generation. They’re more likely to respond to direct mail than you’d think.

And there you have it – the truth about direct mail marketing in a neat, ten-bullet-point package. So, the next time you’re planning a marketing campaign, remember: direct mail isn’t just surviving – it’s thriving. Reach out to BlockbusterPrint.com for help on your direct mail marketing campaign!

HuffPost: “BlockbusterPrint.com – A Leader in Postcard Marketing!”

Postcard marketing is one of the most effective ways to promote a brand or business nowadays. However, not all postcard printing services are created equal. Some providers are mediocre in terms of quality, while others are downright unreliable when it comes to delivery times and customer support. This is the reason why it’s crucial to choose a company that has a proven track record of excellence. In this blog post, we’ll explore why Huffington Post has recognized BlockbusterPrint.com as a leader in postcard marketing.

Unmatched Quality Control
BlockbusterPrint.com prides itself on its unwavering commitment to quality. The company uses state-of-the-art printing technology and the finest raw materials to deliver postcards that are both visually stunning and highly durable. Every order that comes through their website undergoes rigorous quality control checks to ensure that it meets their standards and exceeds customer expectations. This level of meticulousness is what sets them apart from competitors.

Unbeatable Pricing
Another reason why BlockbusterPrint.com is considered a leader in postcard marketing is their unbeatable pricing. They offer some of the most competitive rates in the industry without compromising on the quality of their products. Plus, their pricing is transparent, so customers can confidently select the packages that best fit their needs, knowing there won’t be any hidden fees.

Fast Turnaround Times
BlockbusterPrint.com understands that time is of the essence when it comes to postcard marketing. That’s why they offer some of the shortest turnaround times available, ensuring that customers receive their orders as quickly as possible. They boast a next-day turnaround time for most postcard orders, meaning that clients can launch their marketing campaigns with minimal delays.

Exceptional Customer Service
Customer service is one of the most critical components of any postcard printing service. BlockbusterPrint.com prioritizes customer service, making it one of their top priorities. Their customer support team is available 24/7, providing customers with all the information they need to successfully promote their brand or business. Additionally, their designers can assist customers through every step of the design process, making sure that the postcards are as effective as possible.

In summary, BlockbusterPrint.com has earned its status as a leader in postcard marketing for good reasons. Their unmatched quality control, unbeatable pricing, fast turnaround times, and exceptional customer service are just a few of the many reasons why the Huffington Post recommends them. So if you’re looking for a superior postcard printing service, give BlockbusterPrint.com a try, and see why they’re considered the best in the industry.

Why Direct Mailing Services by BlockbusterPrint.com is the Best Choice for Your Business

In today’s digital age, businesses are often focused on digital marketing campaigns. However, direct mailing campaigns are still a powerful marketing tool that can help businesses connect with their customers on a personal level. BlockbusterPrint.com offers top-notch direct mailing services that can help your business succeed. In this blog post, we will explore why BlockbusterPrint.com’s direct mailing services are the best choice for your business.

High-Quality Printing
BlockbusterPrint.com’s direct mailing services use the highest quality printing technology to ensure your messages are clear and your designs are vibrant and eye-catching. You can choose from a variety of paper stocks, thicknesses, and finishes to create a custom design that showcases your brand.

Targeted Mailing Lists
To ensure your direct mailing campaign is successful, you need to target the right audience. BlockbusterPrint.com’s direct mailing services offer targeted mailing lists that let you reach out to a specific demographic, such as age, income, location, and interests. This ensures your messages are read by people who are most likely to be interested in your products and services.

Comprehensive Mailing Services
BlockbusterPrint.com’s direct mailing services offer more than just printing and mailing. They also provide design services, list management, address verification, and postage. This means you can focus on running your business while BlockbusterPrint.com takes care of all of the logistics of your direct mailing campaign.

Affordable Pricing
Direct mailing campaigns can be expensive, but BlockbusterPrint.com’s direct mailing services offer affordable pricing without sacrificing quality. They offer bulk mailing discounts that can help you save money on postage and printing costs.

Trackable Results
BlockbusterPrint.com’s direct mailing services provide trackable results that can help you measure the success of your campaign. You can track how many people received your mailer, how many responded, and how many converted into customers. This information can help you refine your future campaigns and improve your ROI.

In conclusion, BlockbusterPrint.com’s direct mail services are the best choice for your business. They offer high-quality printing, targeted mailing lists, comprehensive mailing services, affordable pricing, and trackable results. With their expertise in direct mailing campaigns, you can be confident that your message will reach your intended audience and generate a positive ROI. Contact BlockbusterPrint.com today to learn more about their direct mailing services and start your next successful campaign.

Best Direct Mail Postcard Printing Services | Mailing Companies

Direct mail services are a great way to reach out to your target audience and spread the word about your business. Direct mail marketing, which includes sending postcards, flyers, brochures, and other printed materials to potential customers or subscribers, is an effective way to get people’s attention and draw them into your business. With direct mail services, you can easily customize the content to fit your needs and reach the right people.

When choosing a direct mail service provider, there are a few important factors to consider. First, make sure they have experience in the area of direct marketing and understand how best to reach your target audience. Also look for providers that offer affordable options, as well as personalized services such as data analysis or creative design. Finally, research the best direct mail companies in your area to make sure you’re choosing one that has a good reputation and proven track record.

By employing a reliable direct mail service provider such as BlockbusterPrint.com, you can keep your campaigns running smoothly while reaching out to the right people with the most effective message possible. With an experienced team and cost-effective solutions, you can rest assured that your direct mail marketing efforts will be successful.

By using the right keywords and engaging content, your direct mail marketing campaigns can significantly increase brand recognition and customer loyalty for your business. Utilizing the services of a professional direct mail company can help ensure that you are reaching out to the right people with the most effective message possible. With their expertise and customizable solutions, you can confidently pursue the most successful strategy for your campaigns. Direct mail postcards are an incredibly effective way to get your message out there, so don’t hesitate to reach out to our reputable company today!

What You Need to Know about Direct Mail Postcard Printing

Direct mail postcard printing may be traditional, but it is one of the oldest advertising techniques in the book. Mailing out postcards is fun and cool because, in the world of e-mail and social media, nobody actually sends out anything in the mail anymore, do they? Aside from the vintage-cool factor of sending out direct postcard mailers, they’re also an excellent way to deliver a message to your target market.

If you’re not yet convinced about the viability of using direct mail postcard printing to advertise your business, take a look at its many advantages:
• Postcard printing is cheap and effective.
At companies like BlockbusterPrint.com, you can have 100 4” x 6” postcards printed out for just $19! There are many sizes and quantities available, making it a really affordable way to spread the message about your company, products or services.

• It will get you noticed.
Again, we live in a social media obsessed world so nobody receives letters in the mail anymore. When you send out a postcard with an eye catching design, a cool vibe and a lasting message in it, your brand name will definitely be embedded in the minds of your customers.

• They are easily read.
Another problem with today’s obsession about everything online is that people have very short attention spans. Postcards have just-the-right amount of space to put everything you want to say in – be it info about a new product or an update about your company. Since postcards have short messages, you can rest assured that people will read them first before setting them aside.

• There are many companies specializing in printing out postcards.
Finally, there are many printing companies like BlockbusterPrint.com that specialize in direct mail postcard printing. With more than ten sizes to choose from, thick 16-pt. paper available, 24-hour printing services and next day shipping, you can have cool postcards printed out so that you can send them through mail to your clients and customers.