Tag: customer postcard printing

Looking for a Color Postcard Printing Service Provider? Here’s What You Need to Know

Should you go for offset or digital when looking for a color postcards printing service provider? This is just one of the many questions that you need to answer if you are planning to launch a print marketing campaign that includes postcards. To start right off, there are many digital printing services out there – but quality-wise, it makes more sense to invest in offset printing. This type of custom postcard printing uses state-of-the-art Heidelberg printing presses so in terms of quality, it offers way better prints than desktop digital printers.

How to Use Postcards as Part of a Marketing Campaign

Next, how can you use the process to print postcards online  as part of your marketing campaign? Thankfully, in today’s digital world, print marketing is still effective – and cost-effective. Postcards in particular are a no-fuss way of presenting what you have to offer to customers, minus the big investment associated with other forms of marketing. If you want to effectively use postcards as part of your print advertising campaign, here’s how:

  • Use it to introduce your business to your target market.

If you are a veterinarian, for example, and you just transferred your clinic to a different community. You want to introduce yourself to the pet owners in the area.  By mailing out or distributing postcards, you can let them know that your business actually exists. The postcard will surely get you initial inquiries and the more that you send them out, the more that pet owners will remember your brand.

  • Creatively create content for the postcard.

Using the same example as above, how can you creatively write content for the postcard? You can use the postcard as a way to remind owners of their pet’s schedule for vaccine or grooming. You can include adorable pet pictures on the layout – something that will put a smile to their faces.

  • Send postcards more than once!

Postcards can double up as holiday greeting cards. Ideally, you can send one or two postcards per month to customers throughout the year. This is a great way to develop brand recognition and boost customer loyalty.

  • Use postcards as a coupon.

All customers love coupons, so why not make your postcard double up as a discount card? People will be more than happy to receive one of these in their mail.

  • Use it as a way to introduce a new product or service.

Finally, you can use postcards as a way to introduce a new product or service that your company is offering. When doing so, include a call to action – a line that will make them give you call or browse through your website.

Postcard marketing is definitely a still effective marketing too, so come up with your own design, copy, and layout now.

 

 

Familiarize Yourself with the Marketing Objectives when You Print Postcards

When you print postcards or any other printed marketing material, you should know what your objectives are for doing so in the first place. Are you looking forward to generating sales leads if you are in the real estate business? Would you like to introduce a new product or service to your existing clients? Do you want them to visit your store during specific dates because you’re holding a huge sale? Knowing what your goal is will allow you to more creatively – and effectively – come up with the design and content for the postcard.

What are Your Marketing Goals for Postcard Printing?

There are many companies that you can get in touch with when looking for one to print postcards online for you. Take your pick from digital or offset printing, and look for a suitable postcard size and material. But before you can have even one piece of postcard printed out, you must be aware of your marketing goals first. This way, you can relate your goal with how the content is written and the design is laid out. Here are some of the most common marketing goals for custom postcard printing:

  • For customers to pick up the phone and give you a call.

One of the biggest mistakes made by first time postcard marketers is selling their products right off the bat. Although you do need a call to action in the end, you want your customers to simply make inquiries about your products or services. Getting them to immediately buy your product using the postcard is a hard sell – something that you want to steer clear of. Once you got a customer to make inquiries or give you a call, you will know that they are interested. This is when it’s more acceptable to present your sales pitch.

  • For customers to recognize your brand and stay loyal to it.

The key to effective postcard marketing is repetitiveness. The more consistently you send them postcards, the easier they will recognize your brand. You can send them appointment reminders through postcards, holiday greetings, and reminders about an upcoming event. As they become familiar with your brand, they are bound to stay loyal to it as well.

  • For you to establish rapport with your customers.

Again, repetitiveness is key if you want to get results from your postcard marketing campaign. Ideally, you can send them postcards once or twice a month – throughout the entire year. This will help you establish rapport with them, and allow you to achieve any other marketing goals that you may have.