Tag: Custom Stickers

Add a Dash of Fun to Marketing with Custom Stickers!

Custom stickers are fun to have around – be it for personal or business use. Kids adore putting stickers on coloring books and sticking them almost anywhere. For adults, stickers can be used to personalize notebooks, calendars, cork boards, and pretty much any other surface.

If you are a business owner, how can you use custom stickers to promote your brand? This is definitely a fun way to go about marketing your brand, and here are a few tips to get you started:

  • Decide what the stickers will be mainly used for.

There are online printing that specialize in printing stickers. Some examples are custom crack-and-peel stickers, as well as custom printed roll labels. If you are using stickers for print advertising purposes, exactly what will the sticker be used for? Let’s say that you are selling handmade accessories. For this, you might need custom printed roll labels to use for packaging. Or, you might have a law office and you simply want to distribute stickers as a souvenir item for clients. For the latter, custom crack-and-peel stickers are ideal.

  • Select the right shape for your design.

Another fun aspect of marketing with custom stickers is coming up with the design. Unlike business cards which only come in rectangular shape, custom stickers can be square, oval, or circular. Some online printing companies even offer die-cut stickers so that the stickers can be peeled in the shape or a tree, leaf, heart, etc.

  • Make sure that the stickers have a high-quality print and material.

When choosing a printing company, check on the sticker material options that they have. For crack-and-peel stickers, the most popular materials are glossy or matte paper, or you can go for foil paper, vinyl matte, or glossy stickers. For printed roll stickers which are used as labels, you can choose from white semi-gloss paper, white or clear plastic, or eggshell felt textured paper which is usually used for wine labels.

As you can see, there are a multitude of options when having custom stickers printed, so make sure to include it as part of your print marketing campaign.

How to Make My Small Business Stand Out : 3 Ways

How to Make Your Small Business Stand Out

It’s no secret that Americans love small businesses. Did you know that 90% of Americans shop at small businesses at least once a week and 42% frequent small businesses three times or more weekly? Why is this? Americans love this sense of community and togetherness. They value what small businesses bring to the table and that is unique products and a warm personal touch!

  1. Get involved in local community

Your small business needs to take an active role in your community. And don’t just do it blindly! Make sure it makes sense for your business and marketing objectives. Offline participation is a good way to let your community know who you are and what you stand for. Look into local events, fundraisers, charities or even hosting one of your own events. Another way to stand out is to hang flyers and banners in your store’s windows and print EDDM postcards. If you’re a restaurant owner, print and send out menu flyers to your local community. All of these marketing efforts will surely increase sales and get you noticed!

  1. Have a strong online presence

Successful brands spend just as much time in the digital space as they do in the physical space. Are you up and running on social media embassies? Do you have an online following? Are you interacting and communicating with your followers on platforms such as Facebook and Twitter? Are you sharing your company’s story on Instagram with compelling visuals? Hashtags are great for creating excitement around events. You have to make sure that your business is never forgotten. Write daily blog articles, post entertaining videos and podcasts. All of these digital mechanisms will increase your brand recognition, build brand loyalty and gain your customer’s trust.

  1. Be Unique

How are your products and services distinguishable from your competitors? It is crucial that you have a product that is going to keep customers coming back. Once you have that, take it a step further with a unique packaging design. Certain colors and designs can appeal to one group over another. Custom stickers and roll labels are a great touch on packaging. Think about who your target market is and the message you want to send them. The more innovative you are with your packaging, the higher your consumer demand.

By implementing these 3 tips, you will surely make your small business stand out and keep your customers coming back for more!

Angela Vinieratos