Tag: custom postcard printing

The Basics of Travel Company Postcard Printing

People are slowly going back to travelling and if you have a travel company, now’s as good a time as any to jump right back in. So how can you tell travellers about the services that you offer? One of the best yet cheapest ways is through postcard printing. Here, we will look at the reasons why you should advertise using postcards, what to look for in a printing company, and how you can effectively distribute these mailers.

Why Should I Advertise Using Postcards?

First, why should you advertise using postcards? If you’re a travel company, here are some reasons to consider: 

  • Everyone is going digital these days so print advertising is actually a novelty. Instead of clicking links from email advertisements, some of which go straight to spam folders, having a printed postcard that is tangible will make people remember you more. 
  • The message on the postcard can be read instantly since there is no need to open an envelope. 
  • If you will include a time-sensitive offer (example: 10% off if you will book by a certain date), you are bound to get immediate results from your marketing efforts.

Second, custom postcard printing is very affordable. At a few cents per piece, you can have a set of postcards printed out, ready for mailing to your travel-addicted clients. 

What Should I Look for in a Printing Service Provider?

Next, what should you look for in an online printing services provider? Aside from the per piece price of the postcards, ask if they offer direct mailing or EDDM (Every Door Direct Mail) services to make distribution easier. With direct mailing, the postcards can be sent to your mailing list if you already have one. If you don’t have a mailing list, EDDM mailing is easier because the print shop will partner with the USPS to send your postcards to every door within a zip code, or a more specific group of addresses if you have a niche market. 

Also check on the length of experience that they have in the printing industry. Make sure that they use high quality materials, that they offer good quality customer service, and ask about the turnaround time. 

For the postcard design, keep the message short but succinct. Include high-definition images that will make the reader want to instantly book a ticket with you to a dream destination. By learning the first thing about postcard printing, you can use this marketing material to entice travellers back onto discovering different destinations in the world. 

Capture the Imagination of Your Audience with the Right Color Postcard Printing Service

If you think that getting a color postcard printing service provider is something that should not be done by modern entrepreneurs, think again. The old school way of sending out postcards for direct mail marketing is very much “in” these days – simply because it is still effective. Here are the reasons why you should consider adding postcards to your print marketing campaign:

  • Unlike digital coupons or discounts sent through email, people appreciate having something tangible in hand. Your postcard can double up as a discount coupon, so people will be very happy receiving one in the mail.
  • Sending postcards regularly is a great way to establish customer loyalty. Let’s say that you own a beauty salon. You can send out postcards to your existing and prospective customers whenever a new service or product is offered. These postcards can double as discount coupons for services. During the holiday season, you can turn the postcards into holiday greeting cards. Such consistency will mark the name of your business in the minds of your customers, so it builds trust and brand loyalty.
  • You can actually make a high-tech postcard by including scannable QR codes in the design. Once a customer scans the code on his or her mobile phone, it can lead the browser to your website – or it can serve as a digital discount coupon.

Choosing the Right Custom Postcard Printing Company 

Should you decide to print postcards online, how can you look for the right printing company? There are two kinds to choose from: digital and offset. With digital printing, desktop printers are usually used. With offset printing, huge Heidelberg printing presses are used and the results have better quality than digital printing. Another thing to look for in a printing company is their expertise in the field, the turnaround time, the price for the service, and the quality of results delivered. If they have a complete line of printed products offered, they are most likely experienced when it comes to printing postcards as well.

With an appropriate design, layout, message, and print quality, you can use postcards to up the ante in your print marketing strategy.

 

 

 

Get a Color Postcard Printing Service Provider to Make Your Direct Mail Marketing Campaign Zoom

Thinking of getting a color postcard printing service provider? If yes, you are already on the right path. Unlike what most people think, print advertising is still alive. In fact, the popularity of email and digital marketing campaigns can be complemented with print marketing. This means that it makes perfect sense for a business owner to spend time, effort, and some money looking for the right print postcards online company that will create the right set of postcards for them.

How to Make Your Postcards Noticeable

When a customer receives a bunch of letters in the mail, what is it that will make your postcard stand out? The good thing about postcards is that they are not stuffed inside envelopes so the message can be easily read. It is entirely up to the design and content of your postcard if the reader will keep it for filing, or throw it directly in the trash. To avoid the latter, here are a few tips on how to make your postcards noticeable:

  • Go big or go home?

The standard size of a postcard used for direct mail marketing is 6’”x 11”. There are smaller sizes, while the bigger ones have a maximum measurement of 9” x 11” – bigger than a letter printing paper! If you want to get noticed, why not go for postcards which are bigger in size than the standard? Printing and mailing it may cost a bit more, but if it will give you the results that you want, then the extra money you’ll spend is well worth it.

  • Pay attention to design and print quality.

Look for a custom postcard printing company that specializes in offset instead of digital printing. Desktop printers do not really provide the same level of quality that huge printing presses do, so it’s better to invest in this type of printing. Design-wise, make sure to create the right balance between text and image. If you must use photos, make sure that they are professionally-shot and not just stock images that you’ve seen on the Internet. Illustrations are also good to use, while the copy should be short and effective – so that you can get your marketing message across.

  • Send those postcards to the right people.

Finally, the purpose of sending postcards will be defeated if you will not send it to your target market. Real estate postcards should not be sent to students who cannot pay for a house; while a veterinarian’s postcard with a discount coupon should not be sent to non-pet owners. Sending the postcards to the right mailbox is the key to a successful direct mail marketing campaign.

 

Planning to Print Postcards Online? Here’s What You Need to Know

Part of your business’ marketing strategy should be to print postcards online. Along with business cards, banners, letterheads, brochures, notepads, and envelopes, postcards are a great way to send your message across. Here, we will take a look at the top ways that you can use postcard printing as part of your business’ marketing campaign.

Creative Ways to Use Postcards for Brand Advertising

There are many companies offering custom postcard printing services these days. You can choose between digital and offset printing. The latter has four to six times better quality than digital printing, so always consider that when hiring a printing company.

Next, here are a few creative ways by which you can use postcards for spreading the word about your brand:

  • Mail out postcards to let customers know about a new product or service that you are offering.

Business cards are too small while brochures are too big when it comes to introducing new information to your customers. This makes the in-between size of postcards perfect. Through it, you can let your existing or potential customers know about a new product or service you’re offering. It’s the ideal size to introduce new information while filling them in on the details of your offer.

  • Distribute postcards as a way to offer discounts and introduce promos.

If you have been operating as a business for a good number of years, you can use postcard marketing as a way to offer discounts and introduce promos to your customers. If you’re planning to have a ‘buy one, get one free’ promo, you can print out the details of the offer on a postcard and distribute it to your customers. You need to include such offerings in your business plan to make customers excited about what you’re offering next – and it’s also a great way to establish loyalty to your brand.

  • Use postcards to remind customers of an upcoming event.

Whether it’s an in-store promotional sale or an online sale, postcards are an easy way to get the message across.

  • Touch base with your customers by using postcards as greeting cards.

Another way to establish loyalty to your brand is by touching base with your customers. During holidays like Christmas, New Year, Saint Patrick’s Day, Valentine’s Day, Labor Day, and similar occasions, you can send out postcards which will serve as your holiday greeting to them. This will not just put a smile to the recipient’s face, but it is also an excellent way to remind them about what you have to offer as a business.

Print Postcards Online & Use it as a Way to Advertise Your Brand

If you are planning to print postcards online, you are on the right path when it comes to advertising because these cards are a truly effective marketing tool. Whether you’re offering a handmade product or a unique service to your customers, you can let them know about your brand with the help of postcards. Here, we will take a look at how you can use custom postcard printing as a powerful advertising tool to help spread the word about your business.

The Essentials of Postcard Printing

There are two types of printing process available for postcards: digital and offset. Offset printing is better in terms of quality, especially if Heidelberg printing presses are used. Perhaps the only advantage of digital printing is that it is a bit cheaper, and there are many digital printing companies operating today.

Next, in order for you to effectively use postcards in your advertising campaign, you must make sure that it is designed properly. Here are a few tips on how you can do just that:

  • Include your company information and logo on the layout of the postcard.

Postcards are a bit larger than business cards but smaller than brochures. This makes it ideal to use as a promotional tool and as a way for customers to know how to get in touch with you. When designing postcards, make sure to include your up-to-date contact information, business address, email address, and social media handles.

  • If you are including a coupon on the postcard, make sure that the coupon part is easy to tear off.

If you are using the postcard as a promotional tool, you can have one portion of the paper die-cut. The easier it is to tear off, the more enticed a customer will be to use it when buying a product or taking advantage of a service from your store.

  • Include an expiration date on the offer.

If brochures should have a call to action, postcards used as a marketing tool must have an expiration date. This ‘puts pressure’ on the customer to act fast – otherwise, they will not be able to take advantage of the discounted price or other benefit that you are offering as a business.

Learning about the basics of postcard marketing is one way to boost your sales and enhance the loyalty of your customers, so consider having a set printed for your business right now.

All About Color Postcard Printing Service

No matter what the nature of your business is, color postcards printing service is something that you can use to your marketing advantage. Why? First, postcards are easily accessible. In today’s world where a customer’s attention span is so short, nobody would have the patience to read through an 8-page flyer – which they would only have access to after fussily opening an envelope. With a postcard, all the information they need to read is right there – so they can act upon the call-to-action immediately.

Second, postcards are very cost-effective. Brochures have to be distributed personally during events while mailers have to be mailed along with envelopes that preferably have letterheads. This will cost you more in the long run. Postcards, on the other hand, are straightforward, no-fuss, and will not put a huge dent on your marketing budget.

Third, postcards are very easy to design. They have more space than a business card but less space than a brochure or a flyer. This means that you can maximize the space that you have. In terms of design, make sure to use colors and font that fits the image that you want to portray for your brand. See to it that you are not overcrowding the space with too much information. While designing the postcard, also make sure to include your up-to-date contact information, and do not forget a call to action.

Fourth, postcards usually deliver fast results. If a customer is interested with what you have to offer as a business, you are bound to receive an inquiry phone call, a text message, or a message at one of your social media accounts. Such inquiries mean that you are effectively getting the message across.

Finally, there are many companies offering custom postcard printing services. You can take your pick from offset or digital printing services. For high-quality prints, the offset method is the better option because state-of-the-art printing presses are usually used.  When you print postcards online, not only do you have an effective marketing tool, but you will also enjoy cost-related and many other advantages.
 

 

 

 

 

 

 

 

 

 

Wanna Print Postcards? Follow these Tips to Effectively Use them for Marketing

You are already on the right path if you are planning to print postcards as part of a print marketing strategy. Combined with business cards, letterheads, notepads, and envelopes, printed promotional materials are still effective in spreading the word about your brand.

Let’s say that you are in the real estate business. By simply looking for a company that offers custom postcard printing services, you can order a set of postcards and mail them out to your existing and potential clients. The postcard allows you to reach out to your target market; generate  sales leads; introduce a new product or service t your customers; generate more traffic to your website; and boost customer loyalty.

Top Tips for Effective Postcard Marketing

As compared to mailers or flyers, postcards are an easy and effective marketing tool because they are not inserted inside envelopes. The less effort that is required for customers to read about your offer, the easier it will be for them to retain information. Print postcards online is also very cost-effective.

Now, just because postcards are easy to print out does not mean that you can simply choose a design and mail it out randomly to customers. To make sure that you will get the best results out of your postcard marketing campaign, here are a few tips to keep in mind:

  • Only mail out postcards to targeted customers.

If you are in real estate, you would be wasting money sending out postcards to those who are just out of college. Instead of randomly sending out postcards, put together a mailing list of real estate prospects. These can be put together on your own; or rented from a list broker or publisher of real estate magazines.

  • Mail, then repeat.

One postcard cannot be turned into an effective postcard marketing campaign. You have to mail one, repeat, then start the process all over again. Consistency is key here, and you can even turn postcards into holiday greeting cards to boost customer loyalty.

  • Maximize the space that you have.

Postcards have more space than business cards, but less space than flyers. As such, it is important to maximize the space that you have. Use professional shots if you want to have a background image. Make the text easy to read, and hire a copywriter if you do not have a flair for words. Do not overcrowd the postcard with too much information, and make sure to include your up-to-date contact information.

  • Insert a call to action.

Do you want customers to visit your office after reading your postcard? Would you like them to visit your website, or take advantage of an offer? Depending on your goal, make sure to write a call to action statement in the end.

  • Invest in first class mail.

Finally, invest in first class stamps because imprinted postage looks cheap – and is considered by many as junk mail. If you will invest in first class mail, you’ll even enjoy the advantage of having the “Return to sender” feature. This allows you to update your mailing list so you won’t have to pay for stamps for the same customer in the future.

Follow these tips to make the most out of your postcard marketing campaign.