Impress or Inform? How Custom Booklets Can Do Both for Your Business

Did you know that custom booklets have the capability to both impress and inform your customers? As an entrepreneur, there will come a time when you would need to inform your clients about a new product or service that you are offering as a business. Instead of having people watch 10-minute videos of boring presentations on YouTube, you can have a booklet published instead.

As a customer flips through the pages of the booklet, he or she would have a clue about exactly what you have to offer as a business. If you’re introducing a new product, how is it different from the other items you released in the market before? If you are offering a new service, what benefit will a customer get from it? Instead of cramping all these information in a too-short brochure or flyer, a booklet is a better option.

To impress your clients while informing them at the same time, you need to have custom stapled booklets which are of top-notch quality. At companies like BlockbusterPrint.com, your booklet options include:
– Full color HD printing
– Four different sizes to choose from (8.5” x 5.5”; 8.5” x 11”, other customized sizes)
– Number of page options range from 8 to 52
– Saddle-stitched, binding (stapled)
– Thick 100# gloss or cover paper

After deciding on the details about the booklet, see to it that the design, layout and overall look of the booklet works in your favor as well. The information needs to be accurate and presented in the booklet’s pages in a cohesive, easy-to-read manner. The cover should be enticing enough to encourage a reader to flip through the pages of the booklet. Finally, the design and overall look of the custom booklets should fit the image that you’d like to project as a brand. With these things in mind, you can create the perfect booklet for your business’ promotional campaign.

Custom Booklets: The Perfect Promotional Tool that Gets Your Message Across

Brochures are small and do not have many pages convey a lengthy message. Pamphlets are equally lacking in space which is why, if you need to inform customers about a new product or service with as much information as possible, custom booklets is the way to go. The most popular are stapled or saddle-stitched binding, while the number of pages can range from 8 to 52.

Let’s say that you are a non-profit organization and you would like to let would-be sponsors know about your past projects. A brochure or a pamphlet may not contain all the information that you need to include, so a 30-page, 8.5 x 5.5-inch booklet is the ideal solution. When having such custom booklets printed out, the first thing that you need to do is decide which content to include in the pages. Make sure that the cover is eye catching while still representing your organization. The first page should give readers a glimpse about what to expect from the succeeding pages of the book.

Next, since customized booklets are what you’re looking for, make sure that the printing company has ample experience in handling such projects. At BlockbusterPrint.com, custom stapled booklets are produced on a 100# semi-glossy textbook paper and the size can either be 8.5 x 5.5 inches or 8.5 x 11 inches. The pages have full color HD printing, the booklet has saddle-stitched or stapled binding and only the highest quality, state-of-the-art offset printing is used.

Through custom booklets, you can convey as much information as you want about your company, product or service in a concise manner. These promotional materials are the perfect item to give out to clients, and having them professionally printed will boost your brand’s image.