Brochure Printing: Do people still print brochures?

What’s that you ask? The power of brochure printing for businesses? Oh, get ready to be enlightened.

brochure printing

Have you ever been handed a brochure at a trade show and it’s so awful, you can’t help but laugh? Yes, we’ve all been there. But let’s face it, those brochures that make you laugh, they stick with you. You remember them. That’s the power of brochure printing!

But wait, there’s more. Among the myriad of marketing tools, the humble brochure is the unsung hero.

  1. Everlasting Impression: Unlike a fleeting online ad, a well-designed brochure is a physical object a customer can hold. It’s like a mini billboard that fits in their pocket. Can your Facebook post do that? I didn’t think so.
  2. Credibility on Paper: Ever handed someone a business card and they look at you like, “Okay, so what?” A brochure, on the other hand, is like a handshake and introduction all in one. It says, “Hello, we’re legitimate. And here’s why.”
  3. Your 24/7 Salesman: Even while you’re sleeping or binge-watching your favorite series, your brochure is out there, tirelessly selling your products or services. No need to feed it or give it breaks. It just… works.
  4. Easy to Distribute: Hand them out at trade shows, leave stacks in local businesses, or even do a direct mail campaign. It’s like a tiny, paper ambassador for your brand.
  5. Cost-effective: Compared to other forms of advertising, brochure printing is relatively cheap. So you can spend more money on important things like fancy office chairs or that espresso machine you’ve been eyeing.
brochure printing

So, the next time you’re thinking of ways to promote your business, don’t forget about the power of the humble brochure. It might just be the secret weapon you’ve been looking for. Now, isn’t that a funny thought? haha! Print brochures online with BlockbusterPrint.com

Harness the Power of Brochures to Market Your Electrical Services

To promote any business, you need to combine digital with print. Digital ad campaigns allow you to reach out to the part of your target market who is always online. Print, on the other hand, is cheap yet effective simply because of the novelty of having something tangible. If you will use brochure printing, for example, people will be very interested to know what your business is all about because of the material that they can hold and read – instead of just looking at an ad on screen. If you are providing electrical or electrician services, you should definitely consider printing cheap brochures as part of your print marketing campaign. 

Tips when Designing Brochures for Electrical Service Providers

The first thing that you need to do is look for an online printing service provider. Choose between offset and digital printers – some offer both. Here are more tips on how you can design brochures if you are an electrician or electrical contractor:

  • Customize the brochure using your logo.

Harness the power of your logo to up the ante in your branding by incorporating your business logo in the design of your brochure. In fact, use your logo in all your printed marketing materials. If your business name is AAA Electrical Services, for example, your print ad materials should revolve around the same logo. The look and feel should be consistent to remain true to your branding. 

  • Use just-the-right number of pages. 

As an electrician or electrical contractor, you can explain to the readers what your business is all about. How did you get started? Or maybe there is an interesting story behind your company name. Brochures come in different sizes and folding styles – choose one with the number of panels or pages that will best fit your content. 

  • Have a good mix of text and graphics. 

People do not like reading through chunks of text, so make sure that there is a good mix of graphics or pictures thrown in. However, make sure that the layout of the brochure is still easy to read, with the content organized. Have a cover page and at the back page, include your business contact information. If you want, you can include a promo code or QR code to offer discounts to clients. 

  • Distribute the brochures accordingly. 

Finally, distribute your marketing materials accordingly. If you are sending a quote for electrical repair to a customer, include a brochure or two so that they can use it as reference in the future – or even give away to family members and friends. You can also distribute the brochures to offices and other business establishments near your area, or to homeowners. You have the option of mailing the brochures out or handing them out personally. 

All in all, brochures are a powerful marketing tool that will help increase the number of clients that you have for your electrical services. 

What are the Most Common Myths about Cheap Brochures?

If you’re a person walking down busy streets, you will usually ignore that person in costume who is handing over flyers or brochures for a restaurant or business opening. If the general public cannot even be bothered to read such promotional materials, does it mean that cheap brochures are not worth making at all? Not necessarily. Given the right venue, message, and method of distribution, you can actually make brochures work to your advantage.

To understand more about how brochures can help you reach your marketing objectives, let us bust a few myths about it:
• Customers do not read brochures at all.
One of the most common myths about brochures is that people cannot be bothered to read them at all. Although it is true that most will simply glance at your brochure and throw them in the trash if they’re not interested, there’s a certain percentage who will keep them for future reference. This is especially true if they think that they will need your product or service in the future. Those who are holding chiropractic practices, for example, would do well to have brochures printed out because it is one of the most effective ways to increase customers.

• Having brochures printed out is expensive.
There are many companies like BlockbusterPrint.com which you can rely on for help when it comes to printing out trifold brochures. Just because they’re affordable does not mean that they’re cheap – instead, you’ll get the best value for your money.

• It’s difficult to write the copy for brochures.
Of course, it will be difficult to write copy for brochures if you’re not a professional copywriter – so you can leave this task to the experts.

• It’s unethical to hand over brochures to your existing clients.
Finally, those who are in the chiropractic industry think that it is unethical for them to distribute brochures to existing clients or potential patients. This is not true at all, especially if what you are doing specifically works for your patients.

Those who are in other industries should definitely not hesitate to distribute brochures because they are the most effective way to inform customers about your business. With cheap brochures, you don’t have to spend a lot of money in spreading the word about your brand.

How Printing Brochures Benefit You & Your Customers

No matter what the nature of your business is, you can always rely on brochures to provide you with the information that you need. This is precisely the reason why printing brochures should be one of the first tasks performed by entrepreneurs who would like to promote their brand. Brochures are used not just by travel-related service companies, but even by business selling a variety of products.

How Printing Brochures Benefit You

Brochures, as you may already know, are printed materials used for promoting a business or service. They are distributed to prospective clients, customers or business partners, or are simply made available to the public inside stores or offices. As a business owner, how can printing brochures benefit you? First of all, it can become part of your print promotional campaign. Unlike flyers which usually have limited space, brochures can contain quite extensive information. Look at one of those travel brochures so that you can have an idea about how comprehensive brochures can be in terms of information contained.

Aside from brochures, you can also print out envelopes, folders, letterheads, business cards, flyers and banners as part of your print promotional campaign. Another benefit of using brochures to advertise your business is that they are quite cheap. Unless you’re having a travel brochure made which should be in glossy, full-color prints, you can have HD full color brochures made at pretty reasonable prices. Doing so will allow you to make a great first impression to your customers.

How Printing Brochures Benefit Your Customers

Next, how can brochures benefit your customers? If they walk into your office, you can save time explaining your services or pointing out your products by handing them a brochure. Since brochures have many pages, you can give as much information as the customer needs about what you have to offer as a company. This benefits the customer in such a way that they can make an informed decision about the value of the product or service that you are offering before doing any kind of business with you.

As you can see, custom printed brochures will benefit both your business and your customers, so make sure not to skip it when doing your print promotional campaign.

What Entrepreneurs Need to Know about Brochure Printing

Despite the existence of websites, you can still use traditional brochure printing as a way to tell people more about your business. Printed promotional materials may seem superfluous to some, but it actually is a still effective way of getting the word out about your company. In fact, printing promotional materials should be done alongside online promotional activities.

Things to Remember when Having Brochures Printed

Now, if you decide that brochure printing is a good way to tell prospective clients and customers about what you do as a company, how can you go about the task? Here are a few things to remember:
• Include all the important information about your business on the brochure.
Brochures are printed promotional materials which tell people about your company history, products or services, and mission statement. If a business card includes just your contact information, a brochure takes things one step further by including all the pertinent information regarding your business. As such, it’s a must to include all important info, write solid content about what your business is all about, give people a glimpse about your company history, etc.

• Look for a printing company which has extensive experience and the right equipment for printing professional-looking brochures.
Brochures should leave a lasting impression so look for a printing company with plenty of experience in the field.

• Decide on the size, folding type and paper used for the brochures.
Finally, decide on the details of the brochure. In companies like BlockbusterPrint.com, the available brochure sizes are as follow:
– 8.5 x 11 inches
– 8.5 x 14 inches
– 11 x 17 inches

You can place orders for 100; 250; 500; 1,000; 2,500; 5,000; 10,000 and up. There are also more than ten options for folding types including tri-fold, Z-fold, half fold, double parallel, single gate fold, double gate fold, roll fold, accordion fold, half then half again, and half then tri-fold.

Through professional brochure printing, you can leave a lasting impression to your clients and tell them what your business is all about.

Print Brochures Online For Cheap

Are you on a budget and need to print brochures? BlockbusterPrint.com can help.

At BlockbusterPrint.com, we understand that staring a business comes with high costs. This is why we make sure to be the lowest priced brochure printing company online.

Cheap brochures should not mean cheap quality. We are the the industry leader with the highest brochure printing quality online. We use only the highest quality offset brochure printing methods available in the world today.

A set of 1,000 cheap brochures cost around $100.

Visit BlockbusterPrint.com today and print brochures online with the leader in high end offset brochure printing.