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Brochure Printing: Do people still print brochures?

What’s that you ask? The power of brochure printing for businesses? Oh, get ready to be enlightened.

Have you ever been handed a brochure at a trade show and it’s so awful, you can’t help but laugh? Yes, we’ve all been there. But let’s face it, those brochures that make you laugh, they stick with you. You remember them. That’s the power of brochure printing!

But wait, there’s more. Among the myriad of marketing tools, the humble brochure is the unsung hero.

Everlasting Impression: Unlike a fleeting online ad, a well-designed brochure is a physical object a customer can hold. It’s like a mini billboard that fits in their pocket. Can your Facebook post do that? I didn’t think so.
Credibility on Paper: Ever handed someone a business card and they look at you like, “Okay, so what?” A brochure, on the other hand, is like a handshake and introduction all in one. It says, “Hello, we’re legitimate. And here’s why.”
Your 24/7 Salesman: Even while you’re sleeping or binge-watching your favorite series, your brochure is out there, tirelessly selling your products or services. No need to feed it or give it breaks. It just… works.
Easy to Distribute: Hand them out at trade shows, leave stacks in local businesses, or even do a direct mail campaign. It’s like a tiny, paper ambassador for your brand.
Cost-effective: Compared to other forms of advertising, brochure printing is relatively cheap. So you can spend more money on important things like fancy office chairs or that espresso machine you’ve been eyeing.

So, the next time you’re thinking of ways to promote your business, don’t forget about the power of the humble brochure. It might just be the secret weapon you’ve been looking for. Now, isn’t that a funny thought? haha! Print brochures online with BlockbusterPrint.com

Brochure Printing Essentials for Health Care Providers

Do you provide health care services for the sick, elderly, disabled, or patients who need special care? If yes, you may want to invest in brochure printing. As you may already know, brochures are paper documents like pamphlets or leaflets which contain an introduction of business, brands, products, services, or even events. Unlike business cards, postcards, or rack cards, brochures have more space so you can include extensive information about your health care services. If you’re introducing your brand to prospective clients, you can include a page with your Mission and Vision, how your business started, and maybe a complete list with description of the health care services that you provide.

Essential Information about Designing Health Care Brochures

To create brochures for your health care business, you must first look for an online printing company to order from. Check on the packages that they offer, the printing process, and the materials available. Also ask about the turnaround time, and the quality of customer support they offer. After deciding which cheap brochure printing package to get, the next thing to do is design the actual brochure. Here are a few steps to follow:

Decide which size and folding style to use.

There are different sizes of brochures to choose from: 4.25” x 11”, the standard size of 8.5” x 11”, 8.5” x 14”, 9” x 12”, 11” x 17”, and 11” x 25.5”. For the folding options, take your pick from trifold, Z-fold, half fold, single or double gate, double parallel, roll fold, accordion, French fold, and half then trifold.

Create a layout of the content.

Since you can have anywhere from four to 12 panels or pages to fill with content, you need to create a layout of the copy. What will you include on the cover page, the second and third page, and so on? Also determine the purpose of your brochure so that you can properly lay out the content. Mix illustrations, images, or photos with text. Make sure that the paragraphs are not too lengthy – people do not like reading through blocks of text.

Include a call-to-action.

For the last page of the brochure, include a call-to-action. Your contact information should be complete, up-to-date, and accurate. Those who are thinking about booking your health care services should be able to get in touch with you using the information in your brochure.

Distribute the brochures effectively.

You can display the brochures in your clinic, in other health care establishments, tourist centers, hotel lobbies, and other local businesses. By effectively designing and distributing your brochures, you can let people know about your business, and have them get in touch with you should they have a need for your health care services in the future.

Brochure Printing for Startups

Startup companies do not necessarily have the budget, manpower, and other resources to launch a full-blast advertising campaign. However, a little goes a long way and there are many resources where you can get cheap brochure printing services, for example. You already have the digital part down pat, so you need to focus on another technique which is print advertising. Digital may be the in thing these days but there is still something about tangible brochures, business cards, flyers, letterheads, notepads, and envelopes that appeals to people. Physical advertising materials can also be kept for future reference, so they are a good thing to invest in.

Ensuring Success when Printing Brochures for Startups

Now, how can you ensure that your brochure printing task will turn out to be a success? Here are a few tips:

Make an outline of the content first.

Your goal in making the brochure in the first place is to introduce your startup to other businesses, customers, prospective partners, and other contacts. If you will print an 11” x 17” accordion folded brochure, what content can you place in eight panels? How will you organize the content in such a way that the most important information about your startup is included? Include a cover page; an About Us page; then introduce your products and services; the benefits that your clients will enjoy; customer reviews, if any; and your contact details. By making an outline first, you can decide on the size and the folding option that you would need for your brochure.

There has to be a balance between the text and the images.

People do not like reading chunks of text so make sure that there is an even percentage between images and text. Use colors which are of the same palette as your logo, and make sure that the font is easy to read.

There should be a call-to-action.

For people to actually want to call your startup for more details, there should be a call-to-action. Why don’t you include a QR code which leads to a URL of your social media pages? Or maybe a QR code with a link which, when visited, entitles the client to a 5% discount for your services? Be creative in phrasing your call-to-action and put a time-sensitive factor to it. This way, you can see immediate results from your print marketing efforts.

You may be a startup without many resources, but by looking for the right online printing partner, you can create brochures that will impress the reader and turn them into prospective customers.

The Most Important Elements in Brochure Printing

Whichever industry it is you’re in, it pays to go for cheap brochure printing. Just because brochures are promotional materials which can be cheaply made does not mean that they are not effective in promoting your business. In fact, the opposite is true. When you use brochures along with business cards, postcards, banners, notepads, folders, envelopes and other printed items as part of your promotional campaign, you can streamline the look of your business. You can also enhance the image that you would like to project as a brand. When you add to this the fact that brochures can be made as high-quality promotional materials without having to spend too much, you can reach your advertising goals much more easily.

Now, if you are still in the process of having brochures printed out for your business, these are the elements that you need to pay close attention to:
• The headline
Just like newspapers or magazines, brochures should have a catchy headline. It should be succinct, well-written, yet still convey the message that you would like to impart.

• The body
Depending on the number of pages that you have on the brochure based on the fold, you can write a quite comprehensive body. Brochures have more space than flyers but less space than booklets, so make sure to use the space available as wisely as you can.

• The selling point
What’s your purpose in printing out the brochures in the first place? Would you like readers to learn about a new product or service? Would you like them to give you a call? Would you like them to visit your website? Based on the goal that you have, there should be a statement on your brochure which leads to it. For instance, if you would like them to visit your website, include a line like “To learn more about our line of new products, visit our website at www.ourwebsite.com.”

• Your contact information
You should also include your complete and up-to-date contact information when having brochures made.

• The quality of printing
For cheap brochure printing which does not scrimp on quality, hire companies like BlockbusterPrint.com. They can print out good quality brochures for you using the highest quality offset printing, without your having to spend too much for it.

• The overall design
Finally, make sure that the overall design captures the image that you would like to have for your brand. When you focus on these elements for cheap trifold brochures, you would have a promotional material that is worthy of being distributed to your existing and potential clients.