Tag: brochure printing

Brochure Printing & Marketing Tips to Live By

One of the biggest misconceptions that entrepreneurs have is that old school ways of advertising such as brochure printing is outdated and ineffective. Although digital marketing is cheap and in keeping with the times, it would definitely help if you can combine it with something “classic” like print advertising. In fact, it would make your brand stand out. Why? Since almost everything is digital these days, having something tangible – a brochure that customers can actually hold in their hands and read – is sort of a novelty. It etches the name of your brand into the minds of customers, and it complements your existing digital marketing campaign.

 Tips for Printing and Marketing Brochures for Your Business

 Now, if you have no idea about how to get started on brochure marketing, here are a few printing and marketing tips to live by:

  • Look for a reputable printing company that specializes in brochure printing.

There are many companies offering brochures print services out there, so choose one that’s right for you. Take your pick from digital desktop or offset printing – the latter produces more professional-looking results, although it can cost a bit more. Also make sure that the printing company has plenty of experience in printing advertising materials, and that they offer quality customer service. They should be able to assist you starting from the layout process to giving a digital proof of the design. This ensures that you will have an attention-grabbing brochure.

  • Talk about your brand, if you must, but focus more on your customers.

When thinking about the content of your brochure, determine what your goal is. If it’s to introduce your company to customers, then there’s nothing wrong in dedicating a page that indicates your company history, mission, vision, etc. But if your brochure is more marketing-oriented, you need to focus on how your product or service will benefit your customers. After all, they are the ones who will read your brochure – so the content should “speak” to them.

  • Organize the contents of your brochure.

Depending on the fold and size, the number of pages of a brochure ranges from 4 to 12. How will you organize the content in such a way that there’s a beginning, the main promotional pages, and an ending with a call to action? Make sure that the heading is enticing enough to prompt the customer to read through the rest of the content. Use words that are enticing but are still easy to understand. Focus on reaching your goal in printing the brochure in the first place.

  • Think of something that will make you stand out.

Lastly, think of an element that will make you stand out. It could be your folding option or the size of the brochure. How about an 11” x 25.5” brochure with double gate folding option, in a semi-gloss paper finish? The thicker the paper stock, the more impressive it will be. Again, you need to invest in high-quality offset brochure print service to come up with the exact type of brochure that you want – one that will help you achieve your marketing goals in no time at all.

How Brochure Printing Design has Evolved Over the Years

Similar to how television has evolved from black and white to colored and now, to smart TVs, brochure printing and other forms of printing advertisement have also evolved. Here, we will take a look at how this type of branding has evolved over the years, and how you need to print your own brochures now in order to promote your business.

 

A Quick Look at How Brochure Design has Evolved

 

As you may already know, a brochure looks like a mini-book or magazine. It contains information and pictures about the products or services you are offering. If you’re a business owner, you can definitely benefit from printing and distributing brochures with well thought-out designs and marketing copy.

 

So how did brochures look a long time ago? Here’s a brief glimpse:

  • In the 1940s, digital photography wasn’t born yet so there was heavy reliance on hand-drawn illustrations. If one or two photographs are included in a brochure, it’s black and white and the resolution is not that great. Also, colored printing was expensive during this decade so most printed materials are black and white.
  • In the 1950s, photography has greatly improved and the costs of colored printing went down, so brochures have become more colourful.
  • In the 1960s, it was pretty common to see colored brochures although old school hand-drawn illustrations and fonts were still used.
  • A decade later, brochures print has gone full-color because of the improvement in photography techniques. It has also become easier to layout printed materials and the costs of printing colored brochures have significantly gone down.

 

From the 1980s onwards, designing and printing brochures have become fully digital. Digital photography has evolved along with it, so it has become very easy to blend all these elements together. You just need to know how to come up with a strategic design that will appeal to your target market. You also need to include a call to action, as well as updated contact information for you to realize your marketing goals in the first place.

 

Today, when looking for a brochure print service provider, you even have the option to go with small desktop digital printing services or companies that use offset printing through huge printing presses. Offset printing presses deliver more professional-looking results, but there’s nothing wrong with going digital, either.

 

With the improvements in photography, printing, and layouting technology, there’s no doubt that brochure design has come a long way. Whether you prefer to use old school hand drawn illustrations or modern photography to make your brochure stand out, what’s important is to pay close attention to even the smallest details. Doing so will make you achieve your marketing objectives in printing the brochures in the first place.

Professional Brochures: How Can I Make My Brochures Stand Out?

You already know how important it is for you to have professional brochures printed out. It’s a cost-effective and efficient way of letting people know about the products or services that you have to offer as a business. But the more important question is: how can you make your brochures stand out? If all companies realize that printing a brochure is a cheap way to advertise their wares, what can they do to make those color brochures pop out? Read on to find out.

How to Make Your Brochures Stand Out

There is an entire rainbow of colors that you can use as a palette, and hundreds of design templates that you can utilize. But how can you customize the design in such a way that it will make someone take notice, pick up, and actually read your brochure? Here’s how:

  • By balancing the images and content.

One of the biggest mistakes made by those who are designing brochures is using too many images or using too much text. You don’t want the brochure to read like a book, but you don’t want it to be a photo album, either. There should be just the right balance of text and images, enough to make a reader want to flip through the individual pages.

  • By not overcrowding the brochure with too much information.

Again, don’t make the mistake of putting too many photos or text on the brochure. Leave enough white space to make a picture of a product stand out. Minimize marketing taglines, and use only the briefest summaries as a description of the image.

  • By having an eye-catching design.

While you’re at it, pay attention to the overall look of the brochure. Do the colors, font, images, background, and layout make up for a pleasant whole? When you look at the brochure, is it something that people will immediately associate with your brand? Make sure that the design is eye-catching and is something that appeals to your target audience.

  • By choosing a high-quality printing process and material.

More importantly, choose a brochure print service provider that will give you the best-looking print. There are many digital printing companies out there, but offset printing using state-of-the-art Heidelberg printing presses are better. One look and a reader will know if your brochure was printed poorly or not, so invest in good quality prints.

By following these tips, you can make people stand up and take notice of your brochures and actually read them – so that they can learn more about what you have to offer as a business.

 

Brochure Printing 101: What are the Folding Types Available?

When introducing a new product or service to your clients, brochure printing is the cheapest and most effective way to do so. Most people think that print advertisement is dead – but despite the digital age that we’re now living in, there is still a huge audience for printed advertising materials. You just know how to make the most out of your print promotional campaign.

If you are a new company, for example, and you want to introduce your brand to as wide an audience as possible, start by distributing flyers, brochures, and newsletters. Whenever you are meeting a potential client or customer, make sure that you have a high-quality business card with you. If you have a physical office, you can also print banners. During events, you can distribute notepads, letterheads, envelopes, and corporate giveaways with your company logo in it.

Different Folds for Different Folks

Now, let us focus more on brochure printing. Unlike business cards which only allow you to print out your business name and contact information, brochures give you a lengthier space to put all your information in. Using the previous example, if you are a new company and you want to introduce your brand to the business community in your area, you can place your business history, mission and vision in the brochure. You can also indicate which products or services you’re offering. To sweeten the deal, you can make the brochure double into a coupon code so that people can try out your service or product at a discounted price.

During the brochure printing process, there are different kinds of folds available. Perhaps the most popular is the bi-fold brochure, where the paper is folded in half. This results to four pages back and forth. Depending on the type of information that you would like to provide to the reader, you can use the first two pages to introduce your company – then the last two pages to tell the reader about your products or services. Make sure to include your business address and contact information on the last two pages.

You can also go for trifold brochures that result to six panels. With more number of pages, you must plan how you will assemble the pages to make the brochure more reader-friendly. Just make sure that there’s a balance between the text and the images, so that the pages will not look overcrowded with information.

Half fold brochures are similar to bi-fold with four panels or pages. Other folds include Z-fold, single gate, double parallel, double gate, accordion, roll fold, half then trifold, and half then half. Depending on the number of pages that you need, you can choose a folded brochure that will suit your promotional purpose perfectly.

 

The Design History behind Trifold Brochures

How did half-fold, Z-fold, double parallel, and trifold brochures come about? Like business cards, brochures have long been used as a printed advertising material. Over the years, the technology behind printing and designing the brochures have improved. As technology advanced, so has the quality of printing and the method used in designing printed advertising materials.

How Brochure Printing has Evolved Over the Years  

Here’s a quick look at how brochure printing has evolved over the past few decades:

  • 1940s to 1950s

In the 1940s, brochures were mostly hand-drawn and printed in black-and-white. If there was color in half fold brochures, for example, the palette was limited. In the 1950s, some improvement was seen because it became easier to include photos in posters, business cards, and brochures. However, most of the design and color elements were still hand-drawn.

  • 1960s to 1970s

This was when color brochure printing started gaining popularity. It was in the early 1960s that Kodak’s instant color photos were manufactured, making it easier to incorporate pictures rather than hand-drawn illustrations into brochure design. The following decade, full-color photography soared, making brochure designs more image-centric. From magazines to brochures, flyers, and similar advertising material, the advancements in photography and design technology made printed products much more colorful.

  • 1980s to present

Fast forward to the 1980s, when computers were already being used to design almost anything under the sun. Although pen and paper was still utilized to create drafts of brochure designs, the improvement in technology has made it easier to design 12-page accordion fold brochures, for example. Desktop publishing significantly decreased printing costs – so those who need printed promotional materials do not have to spend so much money ordering full-color brochures.

Today, you can take your pick from brochures which are printed using digital printers or offset printers. Offset printing presses are huge machines but they do produce better quality than digital printers. Still, it’s entirely up to you to decide which printing method to use. As long as you have an effective, eye-catching design for your brochure, you can use them as a means to promote the product or service you’re offering to your customers.

 

 

 

 

 

Putting Together the Elements of Brochure Printing Design

When you receive a brochure at an event, do you ever wonder about the process that went behind brochure printing? If you are planning to have similar advertising products printed out, you definitely need to learn about the elements to have great-looking professional brochures. That’s what we will learn more about here.

Things to Consider when Having Brochures Printed Out

The first thing that you must look for is a good brochure print service provider. You can take your pick from either digital or offset printing services. There are dozens of digital printing services available but when it comes to brochures, you might want to go for offset printing. It might cost you a bit more but quality-wise, it’s far superior than digital.

After finding a suitable printing company, you have to come up with the design of the brochure itself. Here are some of the design elements to consider:

  • Folding type and assembly of pages

These are the brochure folding options usually available:

  • Accordion
  • Double parallel
  • Half then half
  • Half then trifold
  • Half fold
  • Single gate
  • Double gate
  • Roll fold
  • Trifold
  • Z-fold

If you want the half then trifold brochure, for example, there will be 12 pages available – back and forth. How will you assemble the pages in such a way that it’s easy to read? Can you effectively deliver the message with 12 pages, or would a 6-page trifold brochure be more suitable?

  • Type of paper and printing effect

To leave a lasting impression, choose thick stock paper. There are different sizes available ranging from 4.25” x 11” to 11” x 25.5”. For the printing effect, you can take your pick from semi-gloss or matte. Select one that will suit the design and paper type that you chose.

  • Copy and images

Brochures are made to deliver a message and your copy literally says a lot about that. If you want, you can hire a professional copywriter to write the content for you – especially if your brochure has a lot of pages. For the image, it has to be professionally shot, compelling, and eye-catching.

  • Other factors to consider

Also consider readability. The design, colors, and font of the brochure must match the image that you’d like to create for your company or brand.

By taking these design elements into consideration, you can create the perfect brochure to use for your print marketing campaign.

 

 

Brochure Printing Tips to Make Your Ad Really Stand Out!

Brochure printing serves as an effective and budget-friendly way of getting your message across. Whether you’re offering a product or service to your customers, you can distribute brochures and use it as a way to promote your brand. If you’ve been in the business for a long time and you’re looking for something to entice new customers, brochures are a great way to introduce them to your target audience.

Tips to Remember when Printing Brochures

To effectively deliver your marketing message, you need to learn about the process behind creating professional brochures. What exactly is involved in the process and how can you make sure that you are creating an effective marketing material? Here are a few brochure printing tips to remember:

  • What’s your goal for creating the brochure in the first place?

Before thinking about colors, layout, font, and all the other design elements, answer this question first: What is your goal for creating the brochure? Are you a start-up company and you’d like people to know that your business actually exists? Are you promoting a new product or service? Are you rebranding in order to attract an older or younger age group than your usual customers? Would you like the reader to visit your office, your website, or take advantage of an offer? After pinpointing your goal, you can come up with a brochure design to fit such purpose.

  • Design the brochure in such a way that it reflects your brand’s image.

When using promotional materials, you need to deliver a consistent message. This should reflect on your business cards, letterheads, notepads, and all the other printed products that you will use.

  • Create that delicate balance between having great images and excellent copy.

Do not scrimp and use stock photos online if you want to have a well-balanced brochure. Invest in the services of a professional photographer to have a well-lit, eye-catching image. At the same time, you should make sure that the copy is grammatically correct, catchy, effective, and has a call to action to make the message effective.

Finally, invest in good quality printed products like brochures. There are digital and offset printing companies out there – the latter offers better print quality. Pay attention to the material used and the folding options.

By keeping these things in mind, you can effectively create brochures that will complete your print marketing campaign.

 

Brochure Printing: Retain Existing and Attract New Customers!

Whether you’ve been in the business for a long time or if you’re just starting out, the one thing that you should keep on working on is advertising through brochure printing. Here, we will have a deeper look at how you can print brochures to attract new clients and retain your existing customers.

Tips for Using Color Brochures to Engage Your Customers

When you print business cards online, you have very limited space so you can only indicate your business name and contact information, and maybe a short tagline. As compared to business cards online, brochure printing gives you more room to ‘talk’ your customers. So what can you do to engage them when using brochures as part of your advertising or marketing campaign? Here’s how:

  • How can I attract new customers through brochure printing?

One look at your printed advertising materials is enough to give customers an idea of what you’re all about as a company, so make sure to create a good first impression. When they receive black-and-white brochures with a barely put-together layout and a copy that’s not even visually enticing, do you think they will trust your brand? Not at all! Compare this with reading a tri-fold, 4.25” x 11” brochure in a thick paper with semi-gloss paper and an excellent design.  When they see the work that you put into creating the brochure, they will have an impression that you will deliver the same quality when it comes to the product or service that you’re offering.

  • How can I retain existing customers with brochure printing?

Next, how can you retain existing customers simply by printing brochures? Because of the space allotted in brochures, you can have a lengthier description of any new product or service that you are offering. If a loyal customer is interested in a new service in your salon, for instance, but does not have time to talk to you about it, you can simply hand over a brochure. This will give the customer a chance to read more about the new service, and entice him or her to try it out.

Simply put, brochure printing is a classic but still effective way of attracting new buyers and maintaining the existing customer base that you have – so order a set of glossy brochures for your business right now!

 

The Most Important Elements in Brochure Printing

Whichever industry it is you’re in, it pays to go for cheap brochure printing. Just because brochures are promotional materials which can be cheaply made does not mean that they are not effective in promoting your business. In fact, the opposite is true. When you use brochures along with business cards, postcards, banners, notepads, folders, envelopes and other printed items as part of your promotional campaign, you can streamline the look of your business. You can also enhance the image that you would like to project as a brand. When you add to this the fact that brochures can be made as high-quality promotional materials without having to spend too much, you can reach your advertising goals much more easily.

Now, if you are still in the process of having brochures printed out for your business, these are the elements that you need to pay close attention to:
• The headline
Just like newspapers or magazines, brochures should have a catchy headline. It should be succinct, well-written, yet still convey the message that you would like to impart.

• The body
Depending on the number of pages that you have on the brochure based on the fold, you can write a quite comprehensive body. Brochures have more space than flyers but less space than booklets, so make sure to use the space available as wisely as you can.

• The selling point
What’s your purpose in printing out the brochures in the first place? Would you like readers to learn about a new product or service? Would you like them to give you a call? Would you like them to visit your website? Based on the goal that you have, there should be a statement on your brochure which leads to it. For instance, if you would like them to visit your website, include a line like “To learn more about our line of new products, visit our website at www.ourwebsite.com.”

• Your contact information
You should also include your complete and up-to-date contact information when having brochures made.

• The quality of printing
For cheap brochure printing which does not scrimp on quality, hire companies like BlockbusterPrint.com. They can print out good quality brochures for you using the highest quality offset printing, without your having to spend too much for it.

• The overall design
Finally, make sure that the overall design captures the image that you would like to have for your brand. When you focus on these elements for cheap trifold brochures, you would have a promotional material that is worthy of being distributed to your existing and potential clients.

What are the Most Common Myths about Cheap Brochures?

If you’re a person walking down busy streets, you will usually ignore that person in costume who is handing over flyers or brochures for a restaurant or business opening. If the general public cannot even be bothered to read such promotional materials, does it mean that cheap brochures are not worth making at all? Not necessarily. Given the right venue, message, and method of distribution, you can actually make brochures work to your advantage.

To understand more about how brochures can help you reach your marketing objectives, let us bust a few myths about it:
• Customers do not read brochures at all.
One of the most common myths about brochures is that people cannot be bothered to read them at all. Although it is true that most will simply glance at your brochure and throw them in the trash if they’re not interested, there’s a certain percentage who will keep them for future reference. This is especially true if they think that they will need your product or service in the future. Those who are holding chiropractic practices, for example, would do well to have brochures printed out because it is one of the most effective ways to increase customers.

• Having brochures printed out is expensive.
There are many companies like BlockbusterPrint.com which you can rely on for help when it comes to printing out trifold brochures. Just because they’re affordable does not mean that they’re cheap – instead, you’ll get the best value for your money.

• It’s difficult to write the copy for brochures.
Of course, it will be difficult to write copy for brochures if you’re not a professional copywriter – so you can leave this task to the experts.

• It’s unethical to hand over brochures to your existing clients.
Finally, those who are in the chiropractic industry think that it is unethical for them to distribute brochures to existing clients or potential patients. This is not true at all, especially if what you are doing specifically works for your patients.

Those who are in other industries should definitely not hesitate to distribute brochures because they are the most effective way to inform customers about your business. With cheap brochures, you don’t have to spend a lot of money in spreading the word about your brand.