Brochure Printing: Do people still print brochures?

What’s that you ask? The power of brochure printing for businesses? Oh, get ready to be enlightened.

brochure printing

Have you ever been handed a brochure at a trade show and it’s so awful, you can’t help but laugh? Yes, we’ve all been there. But let’s face it, those brochures that make you laugh, they stick with you. You remember them. That’s the power of brochure printing!

But wait, there’s more. Among the myriad of marketing tools, the humble brochure is the unsung hero.

  1. Everlasting Impression: Unlike a fleeting online ad, a well-designed brochure is a physical object a customer can hold. It’s like a mini billboard that fits in their pocket. Can your Facebook post do that? I didn’t think so.
  2. Credibility on Paper: Ever handed someone a business card and they look at you like, “Okay, so what?” A brochure, on the other hand, is like a handshake and introduction all in one. It says, “Hello, we’re legitimate. And here’s why.”
  3. Your 24/7 Salesman: Even while you’re sleeping or binge-watching your favorite series, your brochure is out there, tirelessly selling your products or services. No need to feed it or give it breaks. It just… works.
  4. Easy to Distribute: Hand them out at trade shows, leave stacks in local businesses, or even do a direct mail campaign. It’s like a tiny, paper ambassador for your brand.
  5. Cost-effective: Compared to other forms of advertising, brochure printing is relatively cheap. So you can spend more money on important things like fancy office chairs or that espresso machine you’ve been eyeing.
brochure printing

So, the next time you’re thinking of ways to promote your business, don’t forget about the power of the humble brochure. It might just be the secret weapon you’ve been looking for. Now, isn’t that a funny thought? haha! Print brochures online with BlockbusterPrint.com

A Comprehensive Guide to Brochure Printing Services

Printing brochures is still an essential way of advertising any business. However, not every business has the time, the resources, or the expertise to create high-quality brochures. As a business owner, you might find it difficult to choose the right brochure printing service for your company, given the sheer number of providers that offer a wide range of services. If you want to know more about brochure printing services, then read on.

Why choose a brochure printing service?

Printing a brochure involves a lot of steps, including designing the brochure layout, selecting the right paper and ink, and choosing the right printing technique among others. By choosing a brochure printing service, you can save valuable time and money, while also ensuring the highest quality of printing. A professional brochure printing service will take care of everything, from design to delivery.

Questions to ask before choosing a brochure printing service

Before choosing a brochure printing service, you need to ask yourself several questions, such as the number of brochures you need, the design and the layout you want, and the budget you have for the project. Once you know what you want, you can ask the printing service provider some questions, such as the type of paper they use, the printing techniques they employ, and the delivery time, among others.

Types of brochure printing services

There are different types of brochure printing services you can choose from depending on your budget and your needs. Digital printing is a faster and more affordable option for smaller runs, while offset printing is a better choice for larger runs because it offers higher quality and lower printing costs per unit. You can also opt for specialized printing services such as foil stamping or embossing, which can give your brochure a unique touch and make it stand out.

How to make your brochure stand out

To make your brochure stand out, you need to invest in high-quality design and printing. Your brochure should reflect your brand values, and it should provide your customers with relevant and valuable information. You can also consider using high-quality paper, adding a unique texture, or incorporating a die-cut into your design to make your brochures more attractive.

Choosing the right printing service provider

When it comes to choosing the right brochure printing service provider, you need to consider several factors, including the quality of their work, their pricing, their turnaround times, and their customer service. You can check online reviews, ask for samples, and compare quotes from different providers to find the best one for your specific needs.

Conclusion:

Overall, a professional brochure printing service can help you create high-quality and visually appealing brochures that reflect your brand and attract new customers. By selecting the right printing service provider, you can ensure that your brochures stand out and provide your customers with valuable information about your business. So, take your time, ask the right questions, and choose a printing service that meets your specific requirements and budget. Contact BlockbusterPrint.com for all your brochure printing needs.

Corporate Brochure Printing 101

Your corporate website can contain as much information as you want it to have. But if an online user would browse away from the page because they find the content overwhelming, boring, or confusing, then that is not really helping your cause in making them learn about your business. To counteract this, you need to have a supplemental source of information, which is where brochure printing comes in. Brochures are the perfect medium for corporations to introduce their brand to prospective clients, business partners, suppliers, customers, and other contacts. Through brochure printing, your business contacts can have a one-stop-shop source of information about your corporation. 

Design Tips for Corporate Brochures

Fortunately, there are many brochure printing services online that you can book if you want to have these printed marketing materials for your business. Look for an online printing with plenty of experience, that uses state-of-the-art printing technology, and high-quality materials to make sure that you will impress clients with your brochure. 

Next, here are some design tips to keep in mind when creating your brochures:

  • Decide on the size and the number of pages, then create a layout from there. 4.25” x 11” is the smallest size for a brochure while the biggest is 11” x 25.5”. Depending on the folding style, you can have anywhere from four to twelve panels which equate to pages. If you will have twelve panels on a map size brochure, how will you lay out the content? There should be a cover page, and introduction, your Mission and Vision statement, a description of your products or services, and a back page which includes your contact information and call-to-action. 
  • Have a good mix of images and text. Nobody wants to read long paragraphs, so make sure that there is a good mix of text and images. If you plan to include photos, they should be professionally shot and placed strategically in between the text. 
  • Highlight the benefits that customers will enjoy by doing business with you. Your goal in creating the brochures in the first place is to convince people to do business with you. What benefit will they enjoy from booking your services or buying your products? This should be the highlight of your brochure’s copy. 
  • Include a call-to-action and your complete contact information at the last page. After reading through all the information in your brochure, people would want to know more and this is when they will get in touch with you.

By creating a corporate brochure that stands out, you can increase inquiries about your products or services, increase your profit, and enhance your brand’s image all at the same time.

How to pick a brochure printing service online

You have many options in brochure printing services online and you’re thinking, “Who do I pick?”

Great question!

Many will pick based on their own perceptions of what they think “the best brochure print service” is.

Some will pick the cheapest brochure printing service while others see cheap directly correlated to bad quality. Some will pick an expensive company thinking, “Ya get what ya pay for”, right? What about online reviews? Surely the company with the most reviews is better, right?

The truth is…

The best brochure printing service should consist of a great price (expensive does not mean better), great offset quality (never digital), fast turnaround time (24 hours), friendly educated designer-based staff with a live chat support team and low shipping prices, and of course 3rd party testimonials.

It’s also great to see a company be extremely transparent and offer, as well as advertise, free reprints if they have caused error and a price beat guarantee. The kind of guarantee shows the good people that they are and willingness to make you happy.
Let’s discuss these areas and what to look for within each category listed above…

PRICE

Pricing should always play a roll in who you pick to print brochures with. In today’s world, most print services charge a crazy amount of money for no reason other than to pay for their marketing. Expensive price does not mean better quality, it just means expensive. You can achieve very high end quality with low prices. Yes, it is true you get what you pay for and like every industry, cheap does at times mean bad service and bad quality. How is a person to know? Judge a service off their support and ask about quality (which we discuss next)

QUALITY

In today’s print world approximately 8 out of 10 online printing services as well as local services print in the low quality digital method. When shopping for print you always want offset quality. They print service offers digital, they basically just click a print button whereas with offset quality resolution metal film plates are required to achieve a grander resolution, similar to how professional photography is developed. Brochure printing services that charge more money for digital will rarely advertise that they provide you with a lower quality method. This is because they get to achieve higher profits for themselves while providing a lower end product for you. Always look for an offset printing company and pricing is not always one way to distinguish the better quality.

SPEED

Do you need an important print material in a hurry? Don’t be fooled by Rush Services. Most print services take 48 hours to print and ship on the third business day yet claim this to be a rush service. Aside from that, most companies hide the fact that they have a one-day file review process which will extend your deadline. You have to go digging through tons of fine print in other pages to find these details. Look for a company that lists this information in areas you would want it listed. This transparency shows honesty and a good group of people servicing you. True Rush printing is 24 Hours by certain deadline.

LIVE SUPPORT

Companies that offer Live support tend to be a lot more transparent and eager to work with clients. Being able to ask a live representative questions instantly through a live chat dialogue typically tends to let you know that they have a staff well-educated which may most likely be composed of graphic designers rather than just hourly employees there for a paycheck and not a passion for what they do in their line of work. Live chat support is an A+thing to look for in a brochure printing company.

GUARANTEES

A great company offers you a no-hassle guarantee to reprint your product if it is poorly processed or damaged. Most companies would have a quality assurance Department in order to ensure that the product never even makes it out of the warehouse if it does not meet the high standard print quality guidelines. But if for some reason it bad product doesn’t leave a brochure printing Warehouse you want the Peace of Mind knowing they will replace it free of charge. Price match guarantees or price beat programs show further transparency that lets you the customer know they will do anything to achieve your happiness and satisfaction.

All these wonderful categories are possible and a very much available in online brochure printing services with BlockbusterPrint.com