How to Make My Small Business Stand Out : 3 Ways

How to Make Your Small Business Stand Out

It’s no secret that Americans love small businesses. Did you know that 90% of Americans shop at small businesses at least once a week and 42% frequent small businesses three times or more weekly? Why is this? Americans love this sense of community and togetherness. They value what small businesses bring to the table and that is unique products and a warm personal touch!

  1. Get involved in local community

Your small business needs to take an active role in your community. And don’t just do it blindly! Make sure it makes sense for your business and marketing objectives. Offline participation is a good way to let your community know who you are and what you stand for. Look into local events, fundraisers, charities or even hosting one of your own events. Another way to stand out is to hang flyers and banners in your store’s windows and print EDDM postcards. If you’re a restaurant owner, print and send out menu flyers to your local community. All of these marketing efforts will surely increase sales and get you noticed!

  1. Have a strong online presence

Successful brands spend just as much time in the digital space as they do in the physical space. Are you up and running on social media embassies? Do you have an online following? Are you interacting and communicating with your followers on platforms such as Facebook and Twitter? Are you sharing your company’s story on Instagram with compelling visuals? Hashtags are great for creating excitement around events. You have to make sure that your business is never forgotten. Write daily blog articles, post entertaining videos and podcasts. All of these digital mechanisms will increase your brand recognition, build brand loyalty and gain your customer’s trust.

  1. Be Unique

How are your products and services distinguishable from your competitors? It is crucial that you have a product that is going to keep customers coming back. Once you have that, take it a step further with a unique packaging design. Certain colors and designs can appeal to one group over another. Custom stickers and roll labels are a great touch on packaging. Think about who your target market is and the message you want to send them. The more innovative you are with your packaging, the higher your consumer demand.

By implementing these 3 tips, you will surely make your small business stand out and keep your customers coming back for more!

Angela Vinieratos

Advertise Your Brand Stylishly with a Retractable Banner

From CD to MP3 players, bulky TVs to flat LED TVs, and desktop to laptop computers – over the years, technology will improve the things that we use daily for the better. More than just making them smaller, the everyday items we use become more high-tech and functional, although not necessarily cheaper. Let’s take banners as an example. The old fashioned way of advertising a business is to use a vinyl banner, with the sides being hung somewhere sturdy using a string. Then came the banner with stands and now, we have the retractable banner.

As compared to traditional banners, what edge does this type of banner have? Take a look at the following list:
– You can use a retractable banner to advertise your brand in a stylish manner.
– The banner is placed on a roller in the base unit. To use, you simply need to pull out the banner and attach the support arm – no need to use strings or climb ladders to hang the banner. Since it is self-contained, you can set up the banner practically anywhere.
– Since the banner can be set up anywhere, you can use it in trade shows, in general assemblies, public events and even as a store display.

With companies like BlockbusterPrint.com, you can take your pick from a retractable banner with aluminum stand measuring 33” x 80” or a deluxe retractable banner with heavy duty stand, with the same measurements.

If you are looking for a stylish way to promote your brand, you should definitely have a roll out banner made. With its multiple uses and high quality, you are bound to impress customers with your one-of-a-kind printed promotional material.