Tag: 5 x 7 postcard printing

Enjoy Quick Marketing Response from 5” x 7” Postcard Printing

One of the most flexible, cheap, yet effective marketing tool out there is the humble postcard. If you’re a business owner who is launching a new product, go for 5 x 7 postcard printing and enjoy all the marketing benefits that you can get without having to spend too much. Postcards are made from thick paper, they come in different sizes, and they are quite easy to design. Whatever product or service it is that you are offering, you can rely on postcards to do a great marketing job for you.

Quick Response from Your Marketing Efforts with Postcards

If you wish to take advantage of the benefits offered by postcard advertising, the first thing to do is look for an online printing service provider. Some offer digital printing, others have offset printing while the big companies can offer both. Choose one based on the volume of order that you have. After ordering your postcards from online printing services, here are the additional benefits that you can enjoy:

  • Postcards are great time savers.

Since postcards are made from thick paper and they are designed to deliver a message without requiring an envelope, they are considered great time savers. The minute that a customer receives the postcard in the mail, the message can be easily read. This means that you have to be short but impactful when writing the copy for the postcard. Include sharp images or HD pictures to really impress the recipient.

  • You can use postcards to test markets or test launch a new product or service.

Since postcards are cheap to produce and can be quickly distributed, you can use them to test markets, a new product, or service. If it is a new product, you can send the postcards to a small number of people first. If you receive good response from them, it means that you can produce more and sell to even more customers.

  • You can easily track customer response.

If you put a timeline to the discount code that’s included in your postcard, you are bound to get almost instantaneous responses. You can indicate that the promo code will expire in two weeks, for instance. You can also use a special phone number to call or URL to visit so that you can track the number of people who responded to your postcard ads.

All in all, postcards are great marketing tools that all business owners should use.

5” x 7” Postcard Printing: Choosing the Best Print Shop

If you are looking for a 5 x 7 postcard printing package, you need to do your research. There are many online printing companies from where you can order postcards for an affordable price. But just because it’s cheap does not mean that you have to go for poorly made postcards. Here, we will look at how you can save money while still sending quality postcards to your customers at the same time.

Checklist for Choosing the Best Postcard Printing Company

If you need a 5 x 7 postcard printing package, for example, here is a checklist that you can use for choosing the best print shop:

  • Do they offer digital printing, offset printing, or both?

Digital printing is for small print jobs while offset printing uses huge printing presses and can handle big volumes of prints. In terms of quality, offset printing is superior but again, digital is suitable for small volume printing requirements. Decide which one to use based on the number of copies that you need.

  • How much is the printing package?

There are some print shops that offer postcard printing packages for as low as $10 for 10 pieces. For offset printing, the more copies you order, the lower the per unit price gets. Always ask what the inclusions are in the printing package and watch out for possible hidden charges.

  • What freebies do they offer?

Some companies offer free two-sided, HD color printing. For other features like having your design checked by a professional graphic designer, you may have to pay extra. However, the minimal fee should be worth it because printing a batch of postcards with mistakes will cost you even more in the end.

  • Do they have good reviews online?

Just as it is when taking advantage of any other service, look for good reviews online when choosing a print shop. Check on the quality of customer support that they have. Determine how long they have been in the business and if they have big name clients.

By doing your research, you can narrow down your choices to three or four print shops and make an informed decision from there.

5” x 7” Postcard Printing: Traits that Make Postcards Excellent Ad Materials

Postcards make for a great print marketing material because they are handy and there are several ways to distribute them. As you know, postcards are made from thick paper that’s almost the size of a cardboard and they are designed to be mailed out without an envelope. If you’re an entrepreneur and you would like to reach out to your target market, look for 5 x 7 postcard printing packages online and either mail them out directly or look for Every Door Direct mail or EDDM services. For the latter, the print shop will work with the USPS to mail out your postcards to every door within a zip code or an individual mail carrier route.

Traits that Make Postcards Excellent Ad Materials

There are other printed marketing materials that you can go with: business cards, brochures, flyers, stickers, notepads, letterheads, envelopes, etc. So why should you include postcards in your list of to-print advertising materials? Here are the traits that make postcards excellent marketing tools:

  • Affordability

For just a few cents per piece, you can order postcards from online printing services providers. The quality is not even sacrificed because they can offer you full color, two-sided printing excellent materials for a very cheap price.

  • Convenience and Novelty

With everyone going for digital advertising these days, there is such a novelty in receiving tangible marketing materials like postcards. 5 x 7 postcard printing is also very convenient for entrepreneurs because you can add features such as direct mailing or every door direct mailing to make distribution easier.

  • Flexibility

Aside from mailing postcards, you can also distribute them personally. Print ones with promo codes and distribute them to people in areas where there is high foot traffic. You can also include postcards in supplier orders, delivery receipts, takeout packages, and any other business transaction with paper receipts.

  • Easy-to-track Results

If you will include a time-sensitive call-to-action in the design of your postcard, you are bound to get a quick response, making it easy to track the results of your marketing efforts.

  • Longevity

Finally, postcards last for practically a lifetime. When a customer receives this, he or she is bound to keep the card on file somewhere to be used for future reference.

With all these advantageous characteristics, there’s no reason why you should skip on using postcards to market your business.

The Importance of Frequency in 5” x 7” Postcard Printing

As a business owner, you want to cover all your bases when it comes to advertising. In this 24/7 online world, it is crucial to establish an online presence so that you can connect with your customers. You must have official accounts in social networking sites like Facebook, Twitter, Instagram, Pinterest, and all the other popular sites. However, there is still a part of the market that can only be reached using traditional marketing materials such as business cards, postcards, flyers, and brochures. You can even combine digital with traditional advertising with 5 x 7 postcard printing, for example, where you can print a QR code that leads to your website. What’s good about printed marketing materials is that they are tangible. Those who are in the higher age spectrum may not have any online presence at all, so this is how you can deliver your marketing message to them.

Why Is Regular Postcard Mailing Important?

Now, if you want to use printing postcards as an advertising method, you need to look for a reliable online printing company. There are shops that offer only digital or offset printing, while others offer both. For those who have both, they will use a method that suits the volume of your postcards order. If you order more from an offset printing company, the per piece price can get lower because it’s only the initial setup that is costly. On the other hand, digital prints are perfect for those who only need a few copies of postcards for an initial print ad campaign.

Next, if you have already tried mailing out postcards to your set of customers, you should do it regularly. Here’s why:

  • It’s the best way for customers to remember you.

The more that customers get mailers from you, the more that your brand name will stick to their minds.

  • It makes customers feel special.

Postcards can double as greeting cards. Be sure to send out postcards to your mailing list during holidays and their birthday, if you have that information.

  • It establishes customer loyalty.

Familiarity with your mailers can easily establish customer loyalty.

  • It gets a great, quick response.

Finally, postcards get a quick response – especially if you will include a promo code with a timeline to it. For instance, if they use the postcard to buy your products within a month, they can get an additional 5% discount. For this, your call-to-action should be enticing and effective.

As you can see, regularity is important when advertising using postcards so time your mailers wisely.

Enjoy the Marketing Benefits of 5 x 7 Postcard Printing

Are you planning to look for a 5 x 7 postcard printing package to promote your business? If yes, then you’re in for a treat because there are many postcard printing companies who are already experts in the task. You just need to look for one with great customer feedback, good prices, and state-of-the-art printing presses or digital printers. By doing so, you can order postcards that will truly impress your customers.

Benefits of Postcard Printing

Let’s say that you already have a printing partner to produce the business postcards for you. The next thing to do is to be aware of why you are printing postcards in the first place. Postcards marketing is a typical part of any print advertising campaign. The postcards are mailed through direct or every door direct mailing options. Once the postcards are mailed out, they will be read by the recipient. Depending on how effective your marketing message is, you are bound to receive a response from them in the form of repeat orders or inquiries about the products or services that you offer. 

Here’s more about the benefits that you can enjoy as a business through postcards marketing:

  • Brand awareness

When designing a postcard, its look and feel should be similar to how your logo is designed. This way, your business logo will be instantly recognizable – something that helps establish brand awareness. 

  • Promoting your products or services

Postcards are a great tool for marketing your products or services. Since they have more space than business cards, for example, you can talk about your offer a bit more. When using postcards for this purpose, make sure to include a benefit to the customer as well. This can be in terms of promos or discounts that they can use when buying from you. 

  • Reaching out to a new audience

If you already have a set of loyal customers, postcards can be used to entice new customers to try out your products or services. Again, mail out postcards with discount or promo codes to give your customers benefits. 

  • Retaining the loyalty of existing customers

Finally, consistency is key when it comes to postcard marketing. Always follow up your initial postcard mailers with holiday greetings, birthday greetings, and mailers about seasonal promos. With all these benefits and more, there’s no reason why you should say no to using postcards to spread the word about your brand.

5 x 7 Postcard Printing: Paper & Print Options

If you are thinking about 5 x 7 postcard printing for your business, you are already on the right track. Postcard printing in general is a great way to advertise your business. If you are working with the right printing company, you can print a set of postcards and they will take care of direct mailing or EDDM (Every Door Direct Mailing) for you. With direct mailing, you should have a list of customer names and addresses to send the postcards to. With EDDM, the printing company will work with the USPS to mail out your postcards to every door in a specific zip code or mailing route. EDDM is easier than direct mailing because you don’t have to put together your own mailing list. Aside from zip codes or mailing routes, you can also narrow down the mailing list to a certain demographic such as age bracket, household income bracket, etc. 

Naturally, the first thing to do is look for a suitable online printing company that will take care of the printing and mailing of the postcards for you. Remember that when it comes to printed marketing materials likes postcards or business cards, paying close attention to detail is important. Just imagine how much money you will waste if you will print 500 postcards haphazardly, only to realize that the logo is printed incorrectly or your address is spelled incorrectly. To avoid such costly mistakes, make sure that the printing company has the length of experience in the industry. They would know how to proofread the data first, and ensure that there are no mistakes on the proof before the actual printing. 

Another thing to consider when having postcards made is the paper and printing options available. There are plenty of postcard sizes to choose from, ranging from 2.5” x 2.5” to 5” x 7”, to as big as 9”x 12”. You can either print on just one side of the card, or use both sides if you have longer copy or if you want to include a promotional offer. Also check on the thickness and paper finish. 

More importantly, the quality of print itself should be excellent. Offset printing is usually the better choice than digital, especially if you need a large volume of cards made. All in all, a full color, HD postcard which is printed on thick paper with a nice glossy finish is an excellent addition to any set of printed marketing materials. 

Need a 5 x 7 Postcard Printing Package? Here’s How to Choose the Right Printing Partner

Are you wondering if you should look for a 5 x 7 postcard printing package and use the cards to market your business? Why should you have a print marketing campaign in the first place? Despite the digital craze that everyone seems to be jumping in these days, there is just something about printed marketing materials that provides such a novel experience to customers. Once they receive something tangible in the mail such as brightly-printed postcards, it will immediately catch their attention. Your brand name will be imprinted on their minds, and they will most likely try the products or services that you offer. 

The good news is that there are many postcard printing shops or companies from where you can order any postcard size. Here are a few tips on how to choose the right printing partner:

  • Check on their length of years in the business. 

Many companies specialize in printing postcards but if you want to go with a reliable shop, look for their length of experience in the field. Those who have been in the printing business long enough are reliable, they have both digital and offset printing equipment, and expertise in the printing process.

  • Determine the printing process used. 

Digital and offset are the available printing options so which one should you choose? It depends on the quality of print that you expect and the volume of postcards that you need printed out. For small printing jobs, shops using desktop printers will be able to deliver. But if you want high quality prints and you need a lot of copies printed out, offset printing is the better choice. 

  • Ask about the materials available. 

There are almost two dozen postcard sizes available, which can be printed on just one side or both sides. For the paper finish, choose between ultra-smooth matte and ultra-smooth gloss. The popular paper thickness are 16-pt. and 17-pt. 

  • How about the turnaround time? 

For an additional fee, you can have your order delivered in 24 hours. But if you’re in no rush, there is no need to pay extra. The typical turnaround time for offset printing is 2 to 3 business days. 

Choosing the right printing partner is important if you want your postcards to be attention grabbing and give a great first impression to your customers.

5 x 7 Postcard Printing & Designing Tips

A mid-sized postcard that you can use for marketing is 5 x 7 postcards. There are smaller and bigger sizes but this one has just the right size for you to deliver your marketing message. Here, we will take a look at why it pays to use custom postcards in marketing, and why size matters when it comes to this type of printed advertising material. 

Postcard Design and Printing Tips

There are almost two dozen postcard sizes that you can choose from and 5” x 7” is a mid-range size. It gives you the perfect paper area to say what you want to your customers. It’s also cost-effective, making it the perfect size to use in any print marketing campaign. So, if you would like to include postcard printing in your advertising arsenal, here are a few printing and designing tips to remember: 

  • Use the same colors as your business logo.

Consistency is important in branding and if you want to have a cohesive look in all your printed advertising materials, use the same colors as your business logo. If the same color palette is used to design your business cards, postcards, envelopes, notepads, brochures, and flyers, customers will immediately associate those colors with your business logo and your brand name.

  • Use sharp images. 

Whether you’re selling food or retail products, make sure to use sharp images. Invest in professional photography so that you can have the best results possible. Customers will have a not-so-good impression of your brand if your postcards have poorly lit images with pale colors. 

  • Use two-sided printing.

While you’re at it, take full advantage of the front and back sides of the postcard. On the front page, you can include all the important information about your business. On the back page, you can probably include a marketing tagline or two – then a promo code if you want the postcard to double as a discount card. 

  • Choose the right material, size, and printing process.

Finally, choose the right paper type and thickness. Size-wise, there are more than twenty available – the smallest being 2.5” x 2.5” and the largest measuring 9” x 12”. When it comes to the printing process, digital or offset are your two options. 

Keep in mind these postcard design and printing tips to make the most out of this type of advertising material.

The Flexibility Offered by 5 x 7 Postcard Printing

No print marketing campaign will be complete without the inclusion of postcards. If business cards are there to serve as the main source of your contact information, postcard printing can be used as a selling tool. With 5 x 7 postcard printing, for example, you can entice new customers to try out your products or services. Or, you can tempt existing customers to place repeat orders by including discount coupons or other promotional codes on the card. 

Including the Right Amount of Information on 5 x 7 Postcards

Now, how can you include the right amount of information if you want to use 5 x 7 postcards specifically? First, let us take a look at the other postcard sizes available: 

  • 2.5” x 2.5”
  • 3” x 4”, or 3.5” x 4.5”
  • 4” x 6”, 4” x 9”, 4.25” x 11”, 4.25” x 2.75”, 4.25” x 5.5”, 4.25” x 6”, or 4.5” x 12”
  • 5” x 7” or 5.5” x 8.5”
  • 6” x 11”, 6” x 6”, 6” x 9”, 6.5’ x 12”, or 6.5” x 9” 
  • 8” x 10”, 8.5” x 11”, 8.5” x 4”, or 8.5” x 6”
  • 9” x 12”

Some of these postcard sizes are eligible for EDDM or Every Door Direct Marketing. Here, the print shop works with the USPS to mail out your postcards to every door in a specific address. You can choose to mail based on zip code, individual routing carrier, age bracket, income bracket, or any other demographic. 

With all the sizes available, why should you go with 5” x 7” postcard printing? Unlike the smallest or the biggest postcard sizes, a 5” x 7” postcard gives you just the right amount of area to print your copy in. When designing mid-sized postcards, ask yourself what your goal is in the first place? Do you want people to flock to the opening of your restaurant? If yes, you may want to include a map with a pinned location on the postcard – as well as a discount code. Or maybe you want people to buy the items on your online shop? For this, a QR code works great. 

Considering the size of the postcard, make sure to only include important information and do not crowd the space with too much text. Balance this with sharp images to really attract the attention of the reader. 

As you can see, 5” x 7”postcards offer great flexibility, so consider this if you can’t decide between the many postcard sizes available.