Whichever industry your business is in, it is important to launch a complete print marketing campaign. Digital may be the preferred form of advertising by most modern businesses, but you will still get a high response rate with something like EDDM mailing. This is a service offered by the USPS where your postcard, for example, can be mailed to “every door” – thus the name Every Door Direct Mail. The main benefit of EDDM is that you don’t have to manually put together a mailing list. Simply choose where you’d like to send the postcards to and the printing company, in partnership with the USPS, will do the delivery for you.
How to Order and Print EDDM Postcards
To learn more about EDDM mailing, here are the steps to follow for ordering and having those postcard mailers sent out:
- Look for a suitable online printing company offering EDDM mailing services.
The first step is to look for a suitable printing company that offers print EDDM postcards services. There are dedicated digital and offset printing companies, while others offer both. For big printing jobs, offset printing which utilizes huge printing presses is the way to go. Digital uses desktop printers and can only handle small volume orders. In terms of quality, offset printing is capable of full color, HD printing so you might want to choose this over digital.
- Design your postcard.
Next, design your postcard. Sizes start from 4.25” x 11” up to 9” x 12”. Based on the size of the postcard, you can come up with a design that’s suited for your marketing needs. Are you creating a greeting card that doubles as a holiday discount coupon? Or are you newly introducing your business to a new set of clients? Design the postcard using the colors on your business logo for consistent branding. Don’t overcrowd the area with text, and include a call-to-action.
- Upload your postcard design and choose the printing package.
After choosing which printing company to go with then finishing your design, upload the file on their website. The postcard size should be EDDM eligible. Once the printing company has reviewed your artwork and determined that it follows the USPS mailing specs, you’re on to the next step.
- Specify your mailing route.
You can specify a zip code, age bracket, income bracket, or even an individual mailing route.
- Wait for the postcards to be delivered to your prospective and existing customers.
Lastly, pay the printing and postage fees, then wait for the postcards to be delivered to your chosen mailing route. The average wait time is 1 to 3 business days.
As you can see, it is very easy to order EDDM postcards so why not try it out right now?
