Envelope printing, when used as part of a print advertising campaign, is similar to opening presents. When you’re unwrapping a gift with a pretty bow or pristine wrapping, you expect what’s inside to be equally exquisite. When you open a letter which is housed in a plain white envelope, you kind of expect the content to be boring. On the other hand, if the envelope is made from textured linen paper and has a bold, colorful design that catches your eye, you tend to be more curious to know what is inside. This just goes to show how important it is to invest in good quality envelopes.
As a business owner, you might be surprised at the number of benefits that you will enjoy from envelope printing. Here’s a quick list:
- Envelope printing is still an effective form of print advertising.
Everything is digital these days so it is a novelty to receive something tangible, especially in the mail. With envelope printing, you can mail out a greeting card on the birthday of your customer, for example. With a good quality envelope and a nice greeting card inside, the recipient of the card will surely remember your brand. If you’re opening a restaurant, distribute sample menus inside well-designed envelopes to make a great first impression to potential customers.
- The design of the envelope sets the tone for the rest of your print advertising campaign.
A complete set of print advertising materials include envelopes, letterheads, brochures, flyers, notepads, menus, and business cards. If you are sending out mailers, the envelope is the first thing that a customer sees. The design of the envelope determines whether the recipient will be interested enough to open what’s inside, or throw the mail directly to the trashcan. You don’t want this to happen, so make sure to invest in good quality envelope printing and design.
- Envelope printing is cheap.
Perhaps the best part of including envelopes in your print advertising campaign is that it’s cheap. You can have 250 envelopes printed for just $105 or less than fifty cents each. The higher the quantity, the lower the per piece cost becomes. Despite its affordability, envelope printing remains to be one of the most effective forms of print advertising, so make sure to include it in your arsenal of printed promotional materials.
